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The Two Essential Parts of Mobile Web Design for Businesses
Image Source: Flickr/Dominik Syka As we all know, mobile is totally the ‘thing’ right now. And for good reason—the connected world is starting to lean on their smartphones more than their desktops, a change that is stirring up online marketing. You’ve been told that you need a mobile optimized website for your […]
Why You Need Social Media and SEO: Social Proof Says it All
Social Proof is the hot buzzword in online marketing. Essentially what it is all about is technological peer pressure. It is a fact that people follow what other people are doing. We gravitate towards things that others are interested in or doing. Wise online marketing strategists are pairing social proof […]
Top 5 Reasons PPC is So Right for Your Small Business
Image Source: Flickr/Gerald Rich Pay Per Click advertising is an extremely powerful and highly effective marketing tool. Whereas billboards, television adverts, newspaper and magazine pieces and of course radio exposure are all great tools they do take time and significant effort to transform into a solid sale or lead. A […]
SEO for Facebook’s Graph Search Engine (Explained)
Business enterprises are buzzing about the new phenomenal way in which Graph Search could potentially bestow enormous advantages for their brand and for those of you who are wondering what and how it will work can keep reading. When Facebook announced a few days back about their refurbished search engine […]
McDonald’s Uses QR Codes to Increase their Mobile Marketing Efforts
You’re witnessing McDonald’s innovative use of QR codes to strengthen mobile marketing by providing instant access to nutritional information, exclusive NFL content, and promotions. With 14,000 US outlets offering codes in 18 languages, they’re catering to the demand for transparency and engagement. This strategic approach includes app integration for gamification […]
Google’s Newly Rediscovered Concern for Privacy
If I had a penny for every time Google claimed that they take privacy seriously- even though in futility as several incidents point to the contrary, I ‘d have a company as huge as Google myself. The company’s recent settlement with the Federal Trade Commission for breaking privacy promises and […]
