Not every business has exciting content available to them which they can share regularly. If you are in a niche where the content is dry and factual or if you feel it has all been said before, how do you get your audience not only interested in what you have to say, but also willing to share it?
When people are scrolling through Facebook, Pinterest and Twitter it is predominantly images which attract their attention; make them want to find out more; and hopefully even go that further step to share the image with their friends or followers. Images get the most attention on Facebook, receiving over an 87% interaction rate from users of the site.
Whatever your niche, you can usually find images or take your own photos which will engage your followers. Try to approach your subject in more of an innovative way than the standard stock image, as people react more positively to images which are real and true to your business, even if they aren’t perfect.
Presenting facts or statistics visually can be one way to attract attention and to make the reader want to pass the information on to others. Let’s take agriculture as an example. Farmers are rarely on social media spreading word about their industry as they simply don’t have time. However, the facts behind their niche are pretty interesting and let’s be honest it can be mind boggling when we see the figures change in front of our eyes, such has how many liters of milk have been delivered or the number of sheep there are in the UK. This infographic from Farm Machinery Locator demonstrates this perfectly and is an ideal platform for the message to get shared widely.
Another way to create engaging content, whatever your niche, is to allow your followers glimpses into the background of your business. Social media is all about connecting with real people. Therefore, why not introduce your team and tell people some fun facts about them. For example, one of your team may be an accountant by day but do your potential clients know that he enjoys bungee jumping in his spare time. This makes your workforce and therefore your business relatable and builds trust with your audience.
If you run events, team meetings or can provide glimpses of what happens in your workplace on a daily basis this can also add interest. Maybe you don’t feel that the process of how you make something is all that interesting, but it’s often these small details which your audience will love, especially if you can throw in some fun statistics along the way.
You may believe that your niche is a dull one but a humorous marketing campaign can liven up even the driest of subjects. When you are sharing information on social media always remember that people are there to be entertained. You want to share the benefits of your product or service but try to do it in a memorable way so that when someone needs what you have to offer, they will remember your business. Humor also adds a touch of reality and again makes your business seem more relatable.
If you want to make your posts go viral you need to always remember that the cornerstones of great content are that it should inform, entertain or educate. If you can combine two or even three of these elements in one post or status update then the likelihood that the item will get shared increases dramatically. This holds true for the most exciting of niche areas through to the most mundane, so approach your subject area from a new angle and you have every chance of success.
Over here, we love Christmas. No, we REALLY love Christmas. We compiled some of the better 2014 Christmas videos that have made their way around online. We can’t take all the credit though, our friends at Viral Viral Videos helped us out a bit. Enjoy and have a great holiday!
Are your marketing campaigns bland, boring, or just lacking something? It may be time to think about what’s missing. There are a number of remarkable marketing campaigns that are ideal for teaching you how to succeed in your own. From increasing in profits or customers, to promoting brand loyalty, these campaigns have done it all. Here are five hand-picked and wildly successful marketing campaigns that you can easily replicate if your current marketing campaign is falling flat.
Old Spice created one of the strongest and most versatile characters for their brand. The Old Spice Man made his debut during the 2010 Super Bowl in a commercial that brought humor, appealed to both sexes, and gathered enough attention to make a single ad into a series of 180 videos. This helped the brand appeal to a younger demographic and presented their product in a way that actually made people want to watch their commercials instead of changing the channel.
How can you replicate it? Understand how to make your spokesperson appeal to your audience, but go one step further by allowing them to engage with your spokesperson. Respond to your audience with content that they want to share. Utilizing YouTube will make your commercials and other ads go much further than just a 30-second television appearance. If it’s good enough, you could make your advertisement go viral.
Understanding who your audience is will be vital to creating an effective marketing campaign. Coca-Cola has done this by providing customers with a can that twist into two smaller cans. This lets customers share their favorite drink with another person. Coca-Cola has had success for years, however they continue to gain “followers” by changing up their product and providing current customers with something new and exciting. By thinking outside the box and putting a unique twist on their original product, Coca-Cola created a lot of buzz for the company.
How can you replicate it? Start thinking about who your customers are and how they interact with each other. Make it easier for them to spread your wonderful products and services with others as a sort of “trial product”. You don’t even have to mass-produce this special or unique product. You can make it available for a limited time only or only at certain locations.
Catchy slogans have always been one of the best ways to build brand and product recognition. Kit Kat successfully marketed their product in 1986 with their “Gimme a Break” marketing campaign, which consisted of a series of commercials with the catchy “Gimme a Break” tune that played in offices, homes and other familiar places while Kit Kat bars were broken and shared. The jingle is now widely recognized and still used today because of it’s popularity.
How can you replicate it? Use catchy, uplifting tunes to your advantage and make your company’s slogan an integral part of that tune. Use music to your advantage. Putting popular songs on your commercials will make customers more likely to watch your advertisements. Be careful with parody songs when writing jingles, as these tend to annoy customers more than they attract them. Try to come up with something new, but catchy.
This is probably the simplest successful marketing campaign modern marketing has seen. Burger King allowed Facebook users to “sacrifice” ten friends to get a free whopper using their app in 2009. This campaign made users do something morally questionable to gain something that they wouldn’t mind acquiring, which is what made it so successful. Any time you can incorporate your social media profiles into your marketing platform, you will have a greater chance of reaching a large audience.
How can you replicate it? The easiest way to replicate it is to deliver a simple call-to-action while being unafraid to be different with your marketing. Finding a way to incorporate you company’s apps or social media accounts into your marketing will allow you to reach your audience effectively and frequently. Holding contests or creating games that people can participate in straight from their phones will help you to reach your audience quickly and often.
In 2010, Pepsi decided to do something different for the first time in 23 years; they didn’t make an ad for the Super Bowl. Instead of doing that, they spent a third of their annual marketing budget on a marketing campaign aimed at funding charity products in various locations around the world using crowd-sourcing. People loved it because it was different and created with the intention of doing good instead of just creating more annual profits. Tying the Pepsi name and logo to humanitarian efforts not only impressed their customers (and potential customers) but it set them apart from their competition.
How can you replicate it? You can do something drastically different that people normally wouldn’t expect. Just make sure that your philanthropic marketing campaigns stay philanthropic or people will disregard your brand as shady. Join with a legitimate and well known philanthropic organization and promote your partnership with them. Use companies like onehourtees.com who use silk screen technology to help you create shirts and other promotional products that have your logo as well as the charity logo on them so that you can publicize the partnership.
There are a wide range of options available to you when it comes to creating a successful marketing campaign. None of the spectacular campaigns cited would have turned over a single penny if they didn’t appeal to someone. But in order to create a successful campaign, these companies had to do something different. So while taking notes from these campaigns will help you, copying campaigns won’t set you apart or get you very far. Look at what your competition is doing and strive to do something unique and different—that will impress your customers more than creating an exact replica of their marketing campaign. Make sure you understand who you are marketing to. Do the proper research, understand your audience, think like your customers, and be bold if you want to be successful.
This article was written by Dixie Somers, a freelance writer who loves writing for business, finance, women’s interests, and technology. Dixie lives in Arizona with her husband and three beautiful daughters who are the inspiration for her writing.
As with all things internet-related, viral video production has become a lucrative economic endeavor. For those with an eye for catchy content and the chops to produce it, a world of attention from advertising companies and major online distributors is ready to rain down upon their talented heads. Be that as it may, producing the next global craze isn’t as easy as you may think. Countless thousands try and fail on a weekly basis, and the proverbial “pot-o’-gold” at the end of the digital rainbow remains eternally elusive for some. That being said, there are a few basic ideas and concepts that can provide an inspirational platform for your first (or second…or third) viral video attempt. The list below illustrates a handful of successful strategies from former viral video producers.
When people search the internet, current issues, topics and media personalities are much more likely to “trend” than dated information. You can rely on this tangentially-related audience attention to help draw internet users to your video.
Brevity is money. If you can deliver an unforgettable experience in under three minutes, your video has potential.
The pacing of your video is a crucial element of its potential success. Your viewers aren’t looking for a slowly developing story; they’re expecting something potent from beginning to end. Remember this when creating your viral video. Every second should have a purpose and be essential to the overall linear structure of the video. If it’s not, take it out.
Even silly, “dumb” viral humor has been strategically prepared. Unless you happen to get lucky, you’re going to need to create a unique experience for your visitors, one that doesn’t revert to cliche jokes and jabs.
A video can only go viral if it appeals to a diverse section of the population. Ensure that your content is compatible with people across a wide range of ages and cultural backgrounds.
If someone watches your video and thinks, “This reminds me of that other video…,” you’re probably not going viral. Viral videos stand out because they are wholly unique.
Sometimes, the most entertaining and talked-about viral videos are those which shine light on the awkward and entertaining moments of the average person’s day. One of the most significant reasons an individual decides to share a video is due to the fact that they can relate to it.
Mobile browsing constitutes a large portion of internet traffic, and it’s not uncommon for commuters to browse popular videos on their smartphones during train and bus rides. Keep your video title short and effective so that browsers on small screens can quickly get an idea of what your video is about.
The thumbnail, or still image that is shown when the video is not playing, can tell your potential audience a lot about your video. Make sure that this image is compelling and enticing in order to ensure that your audience clicks ‘play.’
Don’t expect your video to instantly catch on fire. Plan on spending a significant amount of time upfront spreading your video to blogs and forums. The “word-of-mouth” effect can only kick in after a substantial number of people have seen your production.
Although your first video might not bloom into full viral status, your reputation as a quality content provider will increase. In many ways, producing viral content is no different than selling music or novels; developing a fan base can help ensure success over time.
Rob Greenberg works as a copyright consultant at a www.plagiarismdetect.com company.
Mark Zuckerberg throws down some graffiti lines with David Choe. From time to time we like to write about fun useless information that won’t help your career in any way. This is one of those pieces. Well I can’t say that completely, this is a good example of viral marketing. For those of you who do not know who David Choe is, he is an artist, a damn good artist. He and the Zuck recently got a chance to throw some graffiti up on a wall together (controlled environment not a subway car).
Being a dork is okay. The tech industry has grown to unbelievable levels and the dorks are winning — how do we know this? Because when hip-hop merges with parodies about web marketing you know it is important. Check out the New Dork State of Mind video because it explains a lot about how cool being on the web has become.
I’m sorry but I am a sucker for funny viral videos especially when they portray tech giants like Bill Gates and Steve Jobs underground rap artists battling each other on stage. Enjoy this video because I sure did.