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When I founded my company, SquareFoot, in 2011, while still in business school, I had no idea that it would turn into something that would keep me busy full time for the next many years and that I would raise $29 million to grow it. It all originated with one […]

The year 2020 marks the beginning of a new decade and technological changes so rapid it may be hard to keep up at times. A look back at 2010 to present day is a reminder of how rapidly advertising changes. Ten years ago, digital ads weren’t nearly as prevalent as […]

Instagram is one of the largest social media platforms with over 1 billion monthly users. While Instagram is largely seen as a place for social discourse, the platform is also a powerful tool for businesses. Over 25 million companies use Instagram for business and Instagram has been labeled as the […]

Site visitors might arrive on your company’s landing page because they are looking for information or an answer to a question. Providing valuable details about your company is helpful. However, your real purpose with any landing page is to grab users and turn them into leads. One way of doing […]

Whatever industry you’re in, your landing page is often the first interaction a person has with your brand. If you don’t hit all the high notes and keep things focused on the goal, you risk losing your site visitors to some other distraction or a competitor’s page.   Manufacturing is […]

A business to many (B2M) model is unique in the ways they utilize web design to reach both segments of their audience. Some choose to create a main landing page with separate areas for business and consumer customers. Because of the many needs of B2M companies, there are some specific […]