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Whether you’re a small company just getting started or you’ve simply had a bad year, having a small marketing budget is not the end of the world, and this is true no matter how crowded your niche or industry might be. Below are some expert tips for getting the most […]

As Halloween approaches, the end of October signals the beginning of the holiday season. For businesses, the holidays are a busy and demanding time. Customers are looking for the best deals, fastest shipping, and are expecting holiday cheer with customer service. Cyber Monday makes your business’s online presence even more […]

In recent months, there’s been a great deal of debate over the amount of influence an influencer should truly have over a material, product, or brand. Believe it or not, half of the companies polled recently admitted that they wanted full control over an influencer’s marketing posts. Is this the […]

Cookies are little bits of information placed on a user’s browser that can not only make browsing more efficient for the user but can also give the marketer and brand access to very important non-identifiable data. As enhanced digital privacy becomes more and more important, it’s possible that cookie-driven marketing […]

A portfolio highlights your best work. No matter what type of business you own, designs you create or photographs you take, it’s a personal calling card that shows what makes you unique. However, figuring out the best placement for your portfolio isn’t always easy. Obviously, you want it linked to […]

Brand safety is not a new concept. Since the inception of newspapers and magazines, advertisers have recognized that advertising needs to be placed properly within the content. Layouts encompass more than just the visual appeal of how a page is organized. Ads, ideally, should be placed next to content that […]