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A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. -Michael Eisner You’ve heard the advice a thousand times. And it’s true- there are countless brands in the world today! Thousands of brands are successful, and hundreds are […]

The recent changes to Facebook’s algorithm, announced in January and implemented in the weeks following, is (by many standards) the most significant alteration to the news feed in history.   While those with personal accounts were either complaining that things had changed again or congratulating Facebook for finally getting it […]

  Global retail ecommerce sales are exploding.   According to Statista, worldwide e-retail revenues are projected to grow to a jaw-dropping 4.88 trillion US dollars by 2021. Sounds good, doesn’t it? You can almost taste the money.   However, to get a bite of the cherry is not easy. These […]

Search engine optimization (or SEO) is a phrase used to describe the creation of content in such a way that search engines can easily find a website or specific page easily. This marketing endeavor is accomplished using several different tactics.   Keywords – which are the short phrases your target […]

LinkedIn is the undisputed king of social networks for professionals.   With over 562 million users in more than 200 countries worldwide LinkedIn has a global reach. Plus, the network makes up more than 50% of all social traffic to B2B websites and blogs.   While Facebook has more people, […]

No doubt the battle for attention in the inbox is fierce.   People’s inboxes are bursting at the seams.   According to a DMR research the average person receives 121 business emails in a day as brands fight to gain people’s interest on the most profitable channel of all — email. Companies […]