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Sending emails is an important task for just about any business. Whether you’re communicating with customers and clients or employees and business partners, you’re likely to spend at least part of your day sending emails. However, emailing can quickly become an overwhelming and time-consuming endeavor.   Using email templates can […]

If your business’s reputation on the internet is sour, then you’re likely to find problems in the store and at the online shop. Although most consumers know to approach the web with some level of trepidation, they are also aware of how valuable the information is on there. Improving the […]

Social media has changed the face of online marketing, with Instagram being among the top sites enabling marketing professionals to reach vast audiences. What sets Instagram apart from other social media platforms is its focus on images and videos.   To be an effective Instagram marketer, you need to develop […]

Instagram has become an insanely popular marketing tool over the past couple of years. With recent trends showing more Instagram users are buying products based on what shows up in their feeds, brands are learning to adapt – and influencers are helping them do it.   Instagram influencers are users […]

In the business world, the competition is as high as it gets. Simply attracting customers’ or potential customers’ attention isn’t enough to ensure a brand’s survival or good reputation. Marketers are always looking for ways to improve their strategy and truly encourage customers to fully commit to the brand. However, […]

In this post we’ll be looking at a content audit of blog content assets for a small business website –  focusing specifically on the content marketing aspects. We have purposefully avoided some of the more advanced elements of technical SEO such as the use of SEO crawlers and instead focused […]