Our Blog

How Content Can turn a Blog into a Marketing Magnet
Blogging is no longer an option. It is a calculated business exercise to build a brand image and to develop long-term customer relations. Your business might be on Facebook, Twitter, LinkedIn etc., but the eventual goal is to drive your followers to visit your website. Blogging provides a customized and […]

Creating the Best Story for Your Brand through Storytelling
Your brand story is an avenue that invites customers to connect with you. As a marketer, your job is to help customers relate to your business, and a brand story will do that and more. The best way to earn the trust necessary to increase your online leads is to […]

Why You Should Pay Attention to your Navigation Bar Design
Navigation bars are what many would call, essential. They’re the tour guide for your website, and users depend on them. And, like a tour guide, your navigation bar affects their experience, impression, and review of your website design. It Anchors Visitors to Your Site Navigation bars are familiar to […]

Dead on Arrival – 7 Mistakes that Can Kill Your Brand Building Efforts
United Airlines recently made it to the news for all wrong reasons. It forcibly evicted an elderly passenger when one of its flights was overbooked. The video of the entire fiasco went viral, causing unrepairable damage to the brand’s reputation. Pepsi had to pull out its Ad after it […]

10 Colors that Increase Sales and How They Work
Color psychology is a fascinating and complex topic. It’s influence on how we perceive the environment can be subtle or overpowering. Overall, blue is the most universally liked color. Red is the most persuasive, for better or worse. Having a display of orange or brown is least likely to help […]

5 Branding Mistakes All First-Time Businesses Make
BMW’s blue and white logo, Nike’s swoosh, and even Monster Energy drink’s claw marks are all examples of branding done right. These iconic brands may make you lose sleep at night worrying about how you’re going to put your company’s best foot forward, but just be sure to avoid these common novice […]










