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How to Add Personality to Your Website
Having an online presence is crucial for any business in today’s world, but if that presence doesn’t stand out, it might not do you much good. Adding some personality to your website can make it more engaging and memorable. It’ll help you gain the most out of your online presence. […]
4 Tips to Conquer Social Media Complaints
Social platforms are a powerful force. Forbes notes that social media is now a multi-billion dollar industry, while Ad Week points out that companies no longer enjoy the benefit of brand name recognition driving product sales and consumer satisfaction. Instead, the growing market of “hip, young consumers” are more concerned […]
What is Interaction Design and Why You Should Embrace It
There’s no doubt about it, we’re living in the digital era. Nowadays, we’re surrounded by computers that aid us in almost every aspect of our life. Computers created with very specific interfaces (which is essentially what’s being shown on the screen) designed to make the interaction between humans and […]
5 Reasons why Small Businesses Should Invest in Marketing Automation
Small businesses have lower annual incomes, fewer employees (usually less than 50) and limited resources. Not to mention, small businesses are constantly under pressure to compete with larger enterprises with much larger marketing budgets. In the competitive world of today, if a small business wants to sustain in the […]
How to Build a Reputation for a High-Quality Brand
Google is now the world’s most valuable brand, with an estimated value of $109.470 billion, according to Brand Finance’s annual rankings. Google took the top spot from Apple, which came in second this year at $107.141 billion after finishing first the five previous years. Amazon took third at $106.396 billion. […]
42% of Consumers Won’t Buy from a Poorly Designed Website
Many companies make the mistake of rushing to get their websites up and running without much regard for aesthetics. This is a crucial mistake, and one that could cost these companies dearly. In fact, an unattractive website can increase your bounce rates significantly and practically push your customers into your […]
