Digital marketing is a no brainer must-have in today’s business world. Just as our world has integrated into everything digital, it is not a surprise to see digital marketing evolve to how we use it today. While traditional marketing is still thriving, more and more companies rely on the more effective ways of digital marketing. The main difference between traditional and digital marketing is that the previous employ a less targeted approach in advertising, while the latter is more about using data analytics to tailor a precise and more effective marketing approach best suited to the company and its target market.
While most startup companies might worry about the expenses for marketing, it is no longer about which company might have all the resources to spend on marketing, but more on having the right marketing strategy that would work best for the company. It is no longer a surprise to find affordable marketing campaigns that are customized to reach the maximum buyer target. With the right analytics, modern technology has indeed done wonders.
Social media is a must
Perhaps the cheapest way to market online is through social media. It is easy to set up, and it already has the audience and the tools needed to broadcast your product. Do note, that social media is best use to build on your brand and identity. The coherence and unity of your posts matter, so does the frequency or the number of times you post in a day. While social media is a great way to launch promotions, it is an even more effective medium in knowing your market audience as it can let you interact and share information with customers. It can also build your customer service.
Take advantage of free or low-cost tools
There are plenty of other tools that you can use to strengthen your marketing plan. You can use Hootsuite that can integrate your social media accounts and platforms to help you manage your accounts. It is available for free for the basic features, or have the option to pay 11 USD per month for the whole package. For something that costs so low, this is one tool that you would really use. Tools like the Google Analytics are essential in order to gather and interpret data. These are just two examples. There are still many out there. Find the ones that could help you most without necessarily breaking the bank.
Be mobile friendly
With the success of mobile shifted startups, it is clear to see that everything is happening on mobile. You can now easily call for transportation just by having an app like Uber or Grab without having to flip through your contacts to call for a taxi. With most of the world already on mobile phones, it makes sense that marketing strategies should be optimized for mobiles and smartphones. Mobile search has surpassed desktop searches. Even when you compare from two years ago, more websites can now seamlessly adapt for mobile use. So don’t get left behind. Make your ads and your websites mobile-ready.
Your content matters
Your brand should be the clear message with each and every content that is posted in your blogs, sites, and social media walls. When you just put in anything that interests you, or just so you posted something, this will ruin your branding. You should focus your content to selling your brand, and so you should know what are the unique selling propositions of your product. That way, you can focus on the benefits of your product. There are many ways to boost your content. You can go to sites where you can hire services for content creation for a fraction of the price.
Convert your visitors
You should also make sure that your site pages allow for maximum conversions. Try to see what your site visitors go through when they get in. See how they would interact with your page and optimize where you could get them to convert and buy. Much like picking out a workplace where you need to know that it will fit all the needs of your company, make sure that your site has the tools necessary to show to your prospective buyers that you have the product that they need, and accessing that product is as easy as a simple click. Avoid clichéd phrases that would not make your site stand out.
Find out what your customers’ preferences are and use what you know to get their attention. To make a buyer a repeat one, see to it that your site has all the details that they need for after sales support. A good follow-up system will also keep them in the loop for any other new sales pitches in the future.
There are plenty of digital marketing strategies available to everyone, from the seasoned to the most novice of entrepreneurs. Find one that speaks of what your company stands for, and make it work to give you the best marketing plans that leave not only you happy, but your customers as well.
Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.