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My Startup Is Gaining Momentum — How Do I Keep It?

 Your once small start-up is growing and you’re no longer in survival mode. Keeping the lights on and paying yourself enough to not starve has morphed into a healthy profit margin and your company is continuing to see gains. This type...

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Eight E-Commerce Trends You Should Expect to See in 2020

 Trends come and go from year to year. Some tried and true e-commerce trends stay the same, such as making the user experience (UX) the best it can be. Others are new and come to stay, while still others fizzle...

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What Does Inclusive Website Design Mean and Why Does it Matter?

 There’s a very good chance that you’ve already designed your website to be user-friendly, search engine optimized, informative, relevant, and aesthetically pleasing, but if you haven’t yet considered inclusive web design, you may be missing out on a rather large...

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Tips for Getting the Most out of a Small Marketing Budget

 Whether you’re a small company just getting started or you’ve simply had a bad year, having a small marketing budget is not the end of the world, and this is true no matter how crowded your niche or industry might...

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Ways to Improve your Online Presence during the Holidays

 As Halloween approaches, the end of October signals the beginning of the holiday season. For businesses, the holidays are a busy and demanding time. Customers are looking for the best deals, fastest shipping, and are expecting holiday cheer with customer...

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Influencers vs. Brands: Who’s Really Running the Show?

 In recent months, there’s been a great deal of debate over the amount of influence an influencer should truly have over a material, product, or brand. Believe it or not, half of the companies polled recently admitted that they wanted...

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Is Enhanced Digital Privacy the End of Cookie-Driven Marketing Data?

 Cookies are little bits of information placed on a user’s browser that can not only make browsing more efficient for the user but can also give the marketer and brand access to very important non-identifiable data. As enhanced digital privacy...

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How to Incorporate Your Portfolio on the Landing Page

 A portfolio highlights your best work. No matter what type of business you own, designs you create or photographs you take, it's a personal calling card that shows what makes you unique. However, figuring out the best placement for your...

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The Role of Brand Safety in Digital Marketing

Brand safety is not a new concept. Since the inception of newspapers and magazines, advertisers have recognized that advertising needs to be placed properly within the content. Layouts encompass more than just the visual appeal of how a page is...

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5 Strategies to ‘Humanize’ Your Brand

 You, just like your customers and employees, are human. Despite the significant rise of automation in businesses, every aspect of a business comes into contact with a human at some point. Without humans, there would be no business. These things...

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