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The Role of Brand Safety in Digital Marketing

Brand safety is not a new concept. Since the inception of newspapers and magazines, advertisers have recognized that advertising needs to be placed properly within the content. Layouts encompass more than just the visual appeal of how a page is...

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5 Strategies to ‘Humanize’ Your Brand

 You, just like your customers and employees, are human. Despite the significant rise of automation in businesses, every aspect of a business comes into contact with a human at some point. Without humans, there would be no business. These things...

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How to Create the Most Productive (and Happy) Internet Marketing Team

 A happy team is naturally more productive and creative than people who hate their jobs. What is the magic ingredient that makes some marketing teams more satisfied than others? Personalities come into play anytime a group of people works together,...

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Apply These 5 Effective Techniques for Smarter Digital Marketing

 Digital marketing, or the use of purposeful marketing strategies via the Internet, has grown not only in use but in efficacy as well. Digital marketing encompasses social media as well as advertising through search engines like Google and Bing through...

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10 Ways a Solopreneur Can Improve Site Conversions

 When you're the only person running, promoting, and growing your company, site conversions may take a back burner. Yet, if you can grab the visitors who land on your website and turn them into customers, you'll automatically grow your business....

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20 Collaboration Tools To Boost Digital Marketing Teams’ Productivity

 Digital marketing involves a lot of moving parts — and a lot of team members wearing multiple hats. Collaboration is crucial to projects’ success. Unfortunately, old-school apps and systems don’t lend themselves to collaboration. Have you ever worked on a digital...

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How to Create a Multilingual Manufacturing Website

 If your manufacturing business caters to people from different corners of the globe, a multilingual website quickly becomes a must-have. However, it's not always easy to create such a site. Some countries read from left to right and others from...

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A Comprehensive Guide to Search Engine Optimization (SEO)

 Search engine optimization (SEO) is a practice that involves utilizing search engines’ indexing algorithms to your advantage to drive traffic to your website. SEO can apply to your blog posts, web pages, and even your photo captions, so the more...

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Boost Customer Website Engagement with These Expert Tips

 We live in an always-online world. Brands are no longer distant entities merely supplying customers with products. Now companies have personalities of their own, and the line between customer service and marketing is thinner than ever before. The customer experience...

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The Differences between Static and Dynamic Website Content

Your website plays many roles in your business. It informs your customers about who you are and what you do, provides them with your contact information, and if you write a regular blog, it even educates them on various topics...

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