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How to Incorporate Brand Colors Into Your Site Design

 The colors you use to represent your company are one of the strongest branding weapons you have. Think about large corporations such as Ford Motor Company with their blue oval or Coco-Cola with its red and white color scheme. We...

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The Future of E-commerce in 2019

 Retail E-commerce is already a massive industry and, according to projections, will continue to steadily grow in the immediate future. According to Statista, worldwide E-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to...

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How to Use SEO and SMO Like a Pro and Capture More Leads

 Generating leads through online marketing can be tough. On the internet, every industry is crowded, so you really have to work for every single quality lead. Once upon a time, all you needed was the right keywords and the right...

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The Differences in Marketing a Physical Product and a Digital Product

 Marketing has certainly changed over the last three decades. People no longer rely on newspapers, magazines, and television ads to gather information about the products and services they buy. Instead, they can find everything they need online. Because of this,...

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How to Engage Online With Your Landscaping Business’s Audience

 Growing your landscaping business in the digital age is an entirely different endeavor than a few decades ago. Let's face it: There's a lot of competition in this industry, and new businesses spring up every day. However, if you develop...

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Why SEO is More Than Just Keywords

 The term SEO stands for “search engine optimization.” It’s a technique used by marketers and business owners to help their overall website and individual webpages rank high in the search engines. The higher these things rank in popular search engines...

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Creative Marketing Ideas to Boost E-commerce Sales

 Every online store has room for improvement and growth. Conversions and traffic can always be better if the right tactics are employed. Here is a list of some basic ideas to boost your E-commerce sales. These ideas cover most aspects...

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4 Things to Look Out for When Hiring A Website Designer

 Hiring a great website designer isn’t cheap, but the investment is more than worth it. A website can do many things for your company, and it works as a hub for all your online marketing efforts. It’s the focal point...

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Techniques for Smarter Digital Marketing

 Digital marketing is defined as the marketing of products or services using digital technologies, which includes mobile phones, display advertising, and any other digital medium. As a result, developing an effective digital marketing strategy is something that many businesses are...

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What Does My Business Blog Need?

 A business blog is an inexpensive way to connect with your target audience. Small business owners often realize a blog is an integral part of an online presence, giving them content to share on social media and offering value to...

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