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10 Things you can do Right Now on a Reduced Budget to Keep your Digital Marketing Moving

[caption id="attachment_21305" align="aligncenter" width="796"] 44735624 - marketing strategy branding commercial advertisement plan concept[/caption] Coronavirus has not only left individuals and families worried about their financial futures and employment statuses; small and large businesses are feeling the money pinch at the moment...

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Brand Building – Bouncing Back After Covid-19

  The global COVID-19 pandemic has shaken the business world. With millions of people staying home, ordinary commerce has been disrupted, and brands are noticing the changes. Businesses are working to adapt old strategies to fit the new normal, but it...

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11 Ways to Build Brand Loyalty in 2020

  It isn't easy attracting people to your brand and turning them into raving fans. Not only do you have to grab their attention amidst all the clamoring for their business, but you must show them you care about them and...

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4 Ways to Improve Online Consumer Engagement

  Online consumer engagement is part of being a successful business in the 21st century. A customer will be gained or lost based on the experience they have on your site. In order to build trust between your brand and customers,...

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Reasons Marketing Data Analysis Is Important for Your Business

  Digital data has become an integral part of both online and offline marketing. Marketing data analysis is no longer an up and coming practice and is now considered the industry standard.  Customer data is being collected en mass, but not...

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Digital Transformation and the Future of Ecommerce

  From the "big bang" to the "e-commerce boom", we have surely come a long way.   The e-commerce industry has fared against many challenges, including product pricing, delivery time, packaging concerns, and not to forget stiff competition from offline stores. But figures...

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7 Expert Tips on How to Reach a New Target Audience

  Knowing your target audience leads to effective marketing and helps meet the needs of your customers. When it's time to scale your business up, you may need to add or change the type of buyers you promote to. Reaching a...

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SquareFoot.com CEO Interview: Why all Entrepreneurs Should Learn the Basics to Digital Marketing

When I founded my company, SquareFoot, in 2011, while still in business school, I had no idea that it would turn into something that would keep me busy full time for the next many years and that I would raise...

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Advertising in a New Decade: What to Expect

  The year 2020 marks the beginning of a new decade and technological changes so rapid it may be hard to keep up at times. A look back at 2010 to present day is a reminder of how rapidly advertising changes....

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Instagram Marketing Tips Every Business Needs to Follow

  Instagram is one of the largest social media platforms with over 1 billion monthly users. While Instagram is largely seen as a place for social discourse, the platform is also a powerful tool for businesses. Over 25 million companies use...

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