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electrician ROI

How Much Should an Electrical Contractor Spend on Marketing? (The ROI Breakdown)

You should spend 5%–10% of annual revenue on electrical contractor marketing, then adjust based on growth goals, capacity, and ROI. If you make $1 million, that means $50,000–$100,000 per year. Track every lead, booked job, close rate, and dollar sold by channel, including SEO, Google Ads, Local Services Ads, referrals, […]

roi newsletter seo

From Inbox to ROI: How to Repurpose Your SEO Blog Content Into a Client-Winning Monthly Newsletter

Turn your best SEO blog posts into a client-winning monthly newsletter by starting with analytics. Choose posts with strong traffic, shares, comments, saves, and time on page, then organize them into monthly themes tied to your buyer journey. Refresh each post with new data, sharper insights, and benefit-led hooks. Track […]

electrician website marketing

How to Turn Your Electrician Website Into a Lead-Generation Machine (Even While Your Crew Is Out on a Job)

You turn your electrician website into a lead-generation machine by aligning every page with visitor intent, local search demand, proof points, and a single clear CTA. Build focused service pages, show relevant reviews, use tap-to-call buttons, and keep forms short. Capture project type, timeline, budget, ZIP code, and contact preference […]

Remote Employee Monitoring Software for Startups

8 Best Remote Employee Monitoring Software for Startups & Marketing Agencies

Remote work is no longer just a perk. For startups and marketing agencies, it is now a core operating model. The challenge is visibility. Managers need to know who is working, what tools are being used, which projects are moving, and where time is being lost. How We Picked the […]

Cost Per Lead vs. Cost Per Sale

Cost Per Lead vs. Cost Per Sale: The Trap Ruining Solar Ad Campaigns

Imagine this scenario: You sit down with your marketing team or agency for your monthly performance review. The account manager beams as they pull up the dashboard. “Great news!” they tell you. “We’ve optimized the campaigns, and your Cost Per Lead (CPL) dropped from $80 to just $20. We generated […]

brave search vs google seo

Brave Search vs Google SEO: Key Differences Every Marketer Should Know

Search engine optimization has long revolved around Google. With over two decades of dominance, most SEO strategies, tools, and best practices have been designed specifically to improve visibility in Google’s search results. However, the search landscape is evolving. Privacy-focused search engines are gaining traction, and Brave Search has emerged as […]

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    Our Testimonials

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    Jesse S
    3 months ago
    I’ve been working with brandignity for over 6 years. Maciej and his team have helped grow my business significantly. When we have questions, they respond quickly. This is why we need them, we don’t understand everything involved with this side of the business, and they just get it done. Makes running my business so much easier having them involved.
    Response from the owner:Thanks, Jesse! It was a pleasure helping you on your project. Look forward to working with you again.
    Anne Psomas
    4 months ago
    I have been ‘WOWED’ by Brandignity!!! Maciej is Impressively knowledgeable and thorough, easy to work with, quick with responses and execution of directives. He is patient with navigating and explaining today’s marketing ins and outs, which are a foreign language to me. He is a Mastermind of creative ideas and business promoting to my ideal clientele. Very satisfied with the results!!! 🙌🏼🙌🏼🙌🏼. Highly recommended!!!
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    1 year ago
    Great experience! Helped us get more visibility on our business. Great to do business with. Thank you!
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    laurie Ellison
    1 year ago
    If you’re searching for a marketing agency that goes above and beyond to deliver outstanding results, Brandignity is the perfect choice. Highly recommended!
    Response from the owner:Thank you for the kind words!
    Trent Sanders
    1 year ago
    We have worked with Brandignity for almost 20 years this April. The best thing about this company is that I trust Mac 100%. He will tell you when he feels confident, and tell you when you have challenges in your market. We are an agency that doesn't focus on a niche, so I've seen results in many markets for SEO/SEM/site design/etc. Thanks for all of your support over the years, Maciej...always a pleasure. One light!
    Response from the owner:Thanks, Trent! This is definitely our favorite white label partnership we have ever had.
    Fast and quality work! Would recommend to family, friends, and co-workers without hesitation.
    Response from the owner:Thank you!
    Mike Swanson
    1 year ago
    Brandignity took my old, dated Website and modernized it. They are responsive and put technical matters in terms that non-experts like me can understand. I'm very pleased with their products and services.
    Response from the owner:Thanks Mike! It was a fun project for sure.
    Angela Wilson
    1 year ago
    Maciej and his team always come up with great blog titles and info. They are consistently running reports to track website visits, growth etc. I don’t know anything about SEO but they are happy to explain everything and patient with me trying to understand it. Highly recommend!
    Response from the owner:Thanks Angela!
    april mitchell
    1 year ago
    Brandignity is amazing!!!! I highly highly recommend their services. Their design team is amazing. They launched my website and I organically recieved calls after their amazing design job and their SEO efforts
    Response from the owner:Thank you! It was a pleasure working on this project.