A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. -Michael Eisner You’ve heard the advice a thousand times. And it’s true- there are countless brands in the world today! There are thousands of successful brands and hundreds of dominantRead more
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The recent changes to Facebook’s algorithm, announced in January and implemented in the weeks following, is (by many standards) the most significant alteration to the news feed in history. While those with personal accounts were either complaining that things had changed again or congratulating Facebook for finally getting it right (depending on theRead more
Global retail ecommerce sales are exploding. According to Statista, worldwide e-retail revenues are projected to grow to a jaw-dropping 4.88 trillion US dollars by 2021. Sounds good, doesn’t it? You can almost taste the money. However, to get a bite of the cherry is not easy. These days online retail strategies changeRead more
Search engine optimization (or SEO) is a phrase used to describe the creation of content in such a way that search engines can easily find a website or specific page easily. This marketing endeavor is accomplished using several different tactics. Keywords – which are the short phrases your target audience might use, likeRead more
LinkedIn is the undisputed king of social networks for professionals. With over 562 million users in more than 200 countries worldwide LinkedIn has a global reach. Plus, the network makes up more than 50% of all social traffic to B2B websites and blogs. While Facebook has more people, LinkedIn is the preferredRead more
No doubt the battle for attention in the inbox is fierce. People’s inboxes are bursting at the seams. According to a DMR research the average person receives 121 business emails in a day as brands fight to gain people’s interest on the most profitable channel of all — email. Companies push everything from freeRead more
Not so long ago, the phrase “content marketing” meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy. While this is still true today, “content marketing” means something more inclusive. Besides just writing, the best content marketers can also create video, infographics,Read more
The typical website has some fairly standard features, such as forms and CTA buttons, but you may have overlooked many other features that add value to your site. Every year, new trends and standards filter their way into the design world. While it’s good to add new things and keep up with the trends,Read more
If you’ve done the research, followed search engine guidelines, and otherwise optimized your site to rank highly you would expect results, right? But what happens when you aren’t receiving the results you’d expect? You might be seeing a lot of impressions coming in, but those impressions have a very conversion rate to leads.Read more
Having a digital marketing strategy is key to achieving your business goals and overall mission. If you wanted to be the go-to online resource for content marketing, your digital strategy would have to be built around that. Unfortunately, nearly half of businesses haven’t defined their digital marketing strategy, according to a study conducted byRead more
