The SEO field is full of a lot of trending buzzwords, to the point where it’s easy to get a little cynical. However, some of these trends have substance behind the style, and searcher intent is a great example of...
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Videos are one of the most powerful marketing tools at your disposal. They connect with viewers in a way words don't. People watch videos on the fly as they commute to work, sit in a waiting room or wait in...
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There is no denying that social media is one of the best ways for businesses to engage with their audiences. With 3.196 billion users using the various social media channels, it is likely to be among the top traffic sources...
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It has become exceedingly difficult to understand social media and the web regarding marketing opportunities for your business. The problem is not ease of use, per say. In fact, most things have become easier and more streamlined. Yet they are...
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Sometimes great branding comes across when you least expect it. My wife recently joined the Smile Direct Club and when the packaging came in I was so blown away I had to take pictures. See, working in the digital marketing...
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Wondering if your plastic surgery website has everything it needs to be great – both for your clients and your SEO ranking? You want to ensure it has the following things to be most effective and user-friendly. Many practices don't...
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Have you defined your company’s target audience? Has your company developed a buyer persona? If the answer is no, then your marketing campaigns – and every decision your company makes – cannot be as effective as it has the potential...
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In the past, when consumers made the decision to purchase any new product or service, they would generally follow a certain path or thought process that would allow them to complete their purchase. But in recent years, consumers have been changing...
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A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.-Michael Eisner You’ve heard the advice a thousand times. And it’s true- there are countless brands in the world today! There...
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The recent changes to Facebook’s algorithm, announced in January and implemented in the weeks following, is (by many standards) the most significant alteration to the news feed in history. While those with personal accounts were either complaining that things had changed...
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