Search engine optimization (or SEO) is a phrase used to describe the creation of content in such a way that search engines can easily find a website or specific page easily. This marketing endeavor is accomplished using several different tactics. ...
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LinkedIn is the undisputed king of social networks for professionals. With over 562 million users in more than 200 countries worldwide LinkedIn has a global reach. Plus, the network makes up more than 50% of all social traffic to B2B websites...
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No doubt the battle for attention in the inbox is fierce. People’s inboxes are bursting at the seams. According to a DMR research the average person receives 121 business emails in a day as brands fight to gain people’s interest on the most profitable...
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Not so long ago, the phrase “content marketing” meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy. While this is still true today, “content marketing” means...
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The typical website has some fairly standard features, such as forms and CTA buttons, but you may have overlooked many other features that add value to your site. Every year, new trends and standards filter their way into the design...
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If you’ve done the research, followed search engine guidelines, and otherwise optimized your site to rank highly you would expect results, right? But what happens when you aren’t receiving the results you’d expect? You might be seeing a lot of impressions...
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Having a digital marketing strategy is key to achieving your business goals and overall mission. If you wanted to be the go-to online resource for content marketing, your digital strategy would have to be built around that. Unfortunately, nearly half...
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If your company has a marketing program that has two (or less) people, your campaigns are not nearly as viable as they should be. As a result, your company isn’t thriving the way it should be. To boost prosperity, it’s...
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You want users to spend as much time as possible on your website. Every good business owner or digital marketer knows that the more time a person spends on your website, the higher the possibility they will purchase the products...
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Google just announced a core update of their internal algorithm as of August 1st. As per usual with such updates, many search engine optimization (SEO) experts are scratching their heads. Industry professionals wonder what changed, how it has affected their...
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