No matter what type of business you run, converting site visitors into customers is the root of success. Figuring out ways to optimize your conversion rates isn't easy. The number of leads collected translates to the percentage of new customers...
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Great content is always a vital piece of any marketing strategy, but it can serve several distinct purposes for plastic surgeon marketing. Continue reading below to find out what those purposes are, along with a few tips on how to...
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There are over a billion websites currently hosted on the internet, and more than two billion active users browsing those websites. Yet at a two to one chance of getting your website seen – thus procuring a potential lead which...
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Paid advertisements are typically relegated to the world of outbound marketing, but this can be a major marketing mistake. Paid advertisements, when properly executed, are not only able to compliment an inbound marketing strategy but are vital to its success. Inbound...
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Plastic surgeons are constantly busy with the treatment and care of patients. When they aren’t treating or caring for them, they are assisting them with their questions or concerns. The staff for a plastic surgery office is often small, and...
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The new year is a time of fresh beginnings and seeking out new opportunities. Many people enter the new year looking for a new job. Get your careers page ready now to attract the top candidates searching for new positions....
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The SEO field is full of a lot of trending buzzwords, to the point where it’s easy to get a little cynical. However, some of these trends have substance behind the style, and searcher intent is a great example of...
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Videos are one of the most powerful marketing tools at your disposal. They connect with viewers in a way words don't. People watch videos on the fly as they commute to work, sit in a waiting room or wait in...
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There is no denying that social media is one of the best ways for businesses to engage with their audiences. With 3.196 billion users using the various social media channels, it is likely to be among the top traffic sources...
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It has become exceedingly difficult to understand social media and the web regarding marketing opportunities for your business. The problem is not ease of use, per say. In fact, most things have become easier and more streamlined. Yet they are...
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