Digital technology has advanced more in the last 10 years than anyone might have imagined. Trends emerge every year, and some stay while others flop. One trend that's been around a while now is the use of motion graphics, where...
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For years now, digital marketing experts have predicted that someday soon, digital marketing would overtake traditional marketing on television and in print. As it turns out, someday has arrived. In 2019, the digital marketing giants known as Facebook and Google...
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Plastic surgery is a growing industry around the world, particularly in the United States. More people than ever before turn to modern cosmetic surgery, and while this means that your potential client base is growing, so are your competitors. The...
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What do your customers want? Figuring out the answer to this question gives you an edge over the competition and develops an ongoing relationship with your clientele. People like live chat more than other methods of reaching out for customer service....
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Just as it’s important to focus your efforts on the things that make good web design better – informative content, high-quality photos, and an easy-to-use interface, it’s also important to think about the things your website visitors don’t want to...
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Client testimonials are one of the most powerful forms of promotion. People are much more likely to listen to the thoughts of someone they consider a peer than what your company has to say about your own service or product....
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A business that's online exclusively faces a few challenges that those with physical locations don't. Attracting the right customers is only one element of the battle to run a successful store online. E-commerce sales in the United States are around $389.1...
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The Internet has leveled the playing field for scores of small business owners, enabling them to get their products and services out to the masses easily and at a fraction of the cost. However, it has also created a crowded...
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In May 2018, the General Data Protection Regulation (GDPR) went into effect. The new rules apply to the way companies protect and handle information collected from citizens living in European Union (EU) countries. However, about 75 percent of brands see GDPR...
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No matter what type of business you run, converting site visitors into customers is the root of success. Figuring out ways to optimize your conversion rates isn't easy. The number of leads collected translates to the percentage of new customers...
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