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Here’s Why the Traditional Customer Journey Map is Now Retired

 In the past, when consumers made the decision to purchase any new product or service, they would generally follow a certain path or thought process that would allow them to complete their purchase. But in recent years, consumers have been changing...

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7 Creative Ideas to Create an Iconic Brand Identity

  A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.-Michael Eisner  You’ve heard the advice a thousand times. And it’s true- there are countless brands in the world today! There...

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How the New Facebook Update Changes Social Media Marketing

 The recent changes to Facebook’s algorithm, announced in January and implemented in the weeks following, is (by many standards) the most significant alteration to the news feed in history. While those with personal accounts were either complaining that things had changed...

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Top 5 Ecommerce Trends to Latch Onto In 2018 And Beyond

 Global retail ecommerce sales are exploding. According to Statista, worldwide e-retail revenues are projected to grow to a jaw-dropping 4.88 trillion US dollars by 2021. Sounds good, doesn’t it? You can almost taste the money. However, to get a bite of the...

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Why SEO Takes Time & Effort

 Search engine optimization (or SEO) is a phrase used to describe the creation of content in such a way that search engines can easily find a website or specific page easily. This marketing endeavor is accomplished using several different tactics. ...

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How to Optimize Your LinkedIn Profile Header and Trigger a Torrent of Leads

 LinkedIn is the undisputed king of social networks for professionals. With over 562 million users in more than 200 countries worldwide LinkedIn has a global reach. Plus, the network makes up more than 50% of all social traffic to B2B websites...

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5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text

 No doubt the battle for attention in the inbox is fierce. People’s inboxes are bursting at the seams. According to a DMR research the average person receives 121 business emails in a day as brands fight to gain people’s interest on the most profitable...

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How Video Content Impacts Customer Conversion Ratings

Not so long ago, the phrase “content marketing” meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy. While this is still true today, “content marketing” means...

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17 Web Design Features Your Site Is Begging For

 The typical website has some fairly standard features, such as forms and CTA buttons, but you may have overlooked many other features that add value to your site. Every year, new trends and standards filter their way into the design...

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Why SEO is NOTHING if Your Site Design & User Experience Has Problems

 If you’ve done the research, followed search engine guidelines, and otherwise optimized your site to rank highly you would expect results, right? But what happens when you aren’t receiving the results you’d expect? You might be seeing a lot of impressions...

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