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How to Incorporate Digital Marketing into Your Trade Show Strategy for Maximum Exposure

 Trade shows are one of the most versatile and effective forms of marketing out there. There isn’t much that can compete with the face-to-face networking opportunities they offer you and your brand. If used right, they’re a goldmine for lead...

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How to Protect Your Company’s Reputation after a Security Breach

 The Chicago Public Schools became the subject of the latest data breach scandal, after an employee emailed private student information to over 3,700 families. The emails included student IDs, emails, addresses, and phone numbers. The information was sent to families who...

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3 Awesome Ways to Track your Brand’s Growth

 In today’s overly competitive digital marketing landscape, putting yourself in front of the right people has never been more complicated. The number of businesses similar to yours is constantly growing. They offer similar products, invest in their business promotion via the...

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9 Simple E-Commerce Tips Your Business Is Missing out On

 Shopping online is a different beast than shopping in a store. If you run an e-commerce business, you likely look for ways to improve your bottom line and keep your business growing from one season to the next. While there...

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6 Items Your Video Marketing Strategy Is Missing (And How to Fix It)

 Video marketing is arguably one of the most effective marketing strategies for companies. However, if your video marketing misses the mark on certain elements, it won’t be nearly as effective, and you won’t see the return on investment you expect....

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If You Start Ignoring Mobile SEO, You Might End Up Invisible

 Google has officially announced the implementation of mobile-first indexing, and many companies are concerned about their rankings. Simply put, Google’s bots will crawl, index, and rank the mobile versions of webpages first. Though these changes have yet to impact current...

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How to Put Your Customers First in Your Online and Offline Spaces

 If you've ever worked in retail or owned a business, you've likely heard the saying "the customer is always right." While this might not technically be true, the saying boils down to customer experience and making customers feel like they...

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How to Create an Advertisement for the Digital Space

 If you’ve been in advertising for any length of time, you’ve likely created ads for both print and online. Developing ads for digital spaces is quite a bit different than designing a print ad. For one thing, you’re competing with...

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If Your Website’s User Experience Sucks, All the Marketing in the World Won’t Help

 Once upon a time, back when Google’s algorithms were simpler, search engine optimization was as easy as using the right keywords at the right density. These days, though, Google demands much more than keywords. Today, you need relevant content, images,...

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8 Stellar Filtering Options Catering to Audience’s Needs

 Once you know exactly who your target audience is, catering to their needs becomes a matter of offering a variety of filtering options that match what they most want and need from your site. One study showed that a mere...

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