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Earlier this year, it was reported that consumers spent a whopping 900 billion hours using mobile apps during 2016.  It’s not just time that consumers are spending on apps—they’re spending money, too. App publishers generated around $89 billion in revenue in 2016, and this number is expected to double by […]

If you want to expand your customer base and increase your revenue, you have to focus on promotion. Marketing is a guessing game that can drive even a professional marketer crazy, though. With so many people shopping online these days, knowing whether to focus on online or offline promotion can […]

Graphic design is everything, because aesthetics is what gets us to pursue and develop quality products. Big brands and companies like Apple would probably not reach the level of success they had if it weren’t for the stellar degree of their design taste. Who can deny the sleek look and […]

The holiday season  is a time for family and festivity, but also signifies big opportunities for retailers. The National Retail Federation reported that in 2016, $658.3 billion was spent in November and December, signifying that with successful marketing, companies can thrive during this period. So how can you take advantage of this […]

When it comes to marketing, you can reach more customers with the more money that you have to spend. Because of this, your bottom line can be directly affected by how efficiently you manage your marketing budget.   Keeping costs on less important aspects of your marketing strategy low and […]

Some people get frustrated or go overboard in their advertising campaigns due to adversity. People are always resistant to new ideas or doubtful of value. Occasionally, some big companies fail in a big way. Some negativity is part of the process. Here are a few tips to countering the adversity. Price […]