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United Airlines recently made it to the news for all wrong reasons. It forcibly evicted an elderly passenger when one of its flights was overbooked. The video of the entire fiasco went viral, causing unrepairable damage to the brand’s reputation.   Pepsi had to pull out its Ad after it […]

Color psychology is a fascinating and complex topic. It’s influence on how we perceive the environment can be subtle or overpowering. Overall, blue is the most universally liked color. Red is the most persuasive, for better or worse. Having a display of orange or brown is least likely to help […]

BMW’s blue and white logo, Nike’s swoosh, and even Monster Energy drink’s claw marks are all examples of branding done right. These iconic brands may make you lose sleep at night worrying about how you’re going to put your company’s best foot forward, but just be sure to avoid these common novice […]

It should come as a surprise to absolutely nobody that a lot of startups fail every year. When you break things down by statistics, however, they paint a much more harrowing picture than you probably realized.   According to a study conducted by Forbes, nearly 90% of all startups – […]

Corporate Blogging is a tool you can use to educate your audience on subjects relating to your product or service. Google is now the number one source for finding out solutions to problems; your customers are searching for the answer to their problems online, and their first stop is the […]

Having a great product isn’t enough to compete anymore in today’s market. Nine out of ten marketers now regard customer experience as the key competitive differentiator, even outranking factors as important as price and quality. Today’s independent retailer needs to cultivate a reputation for stellar customer experience in order to […]