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Even in the digital world, not everyone’s word carries the same weight. Local celebrities, niche experts and figures of authority speak with the words that not just reach, but also move people and serve as highly efficient calls to action. Some would say that as a species, we tend to […]

Consumers have evolved from the advertisement-focused demographics of the early millennium. It’s no longer enough to serve ads that simply promote your product. People demand advertisements that entertain them and help them solve problems.   It shouldn’t come as much of a surprise. After all, media is changing, and people […]

With only 22% of businesses happy with their conversion rates, looking at every aspect of your marketing, including landing pages, is a task that can make a huge impact. However, knowing just what to put on a landing page in order to up your conversion rates can be a real […]

As time goes on, SEO becomes more and more complex. Google’s algorithm, with its countless updates and tweaks, is an ever-shifting mystery that we’re all trying to solve. Thankfully, some things have stayed the same throughout the years, but even these strategies must first be tested by case studies before […]

Chatbots have been an interesting technology for a long time. Back in the beginning days of the internet, many instant messengers had some function of a chatbot, usually able to do simple searches to assist their users. You could ask what the weather was like outside, the time, or to […]

Infographics have been growing in popularity in recent years both with website designers and Internet users. From 2010 to 2012, search volume for infographics increased by 800%. That’s quite the jump, but it happened for good reason. Infographics can improve a website in a number of powerful ways. What Are […]