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The SEO world changes very quickly, with new technologies and methods appearing every week and keeping the professionals busy in developing more sophisticated solutions for online businesses. Though some of the practices used by SEO professionals can be considered as critically important because they have been used for a long […]

Online selling has become vital to sales success. Global online retail sales rose 23.7 percent in 2016 to reach an estimated $1.915 trillion, and will continue to grow to reach $4.058 trillion in 2020 and account for 14.6 percent of all retail sales, eMarketer predicts. As online sales increase, online […]

The use of mobile internet is growing at a staggering rate. In 2015, mobile internet finally suppressed the desktop browsing. Smartphone ownership is growing in developing countries, and in the United States, more than two-thirds of digital media are viewed on mobile devices. These trends have brought mobile advertising into […]

Due to the rapid pace of innovation within the industry, the digital marketing landscape is subject to constant change. As a result, digital marketing professionals must be able to quickly adapt their existing strategies while also developing new and innovative strategies of their own.   At QASymphony, the pace of […]

In today’s marketplace, there are two big advertising tendencies: paid media and earned media. The first obviously refers to paid advertising: pay-per-click advertising, media buying, social media advertising, and so on.   The second – and the most relevant today – is earned media. For those who don’t fully understand […]

Running a company online means you need a strong website. With so many other pages on the web, you have a lot of competition for gaining your prospective audience’s attention. One of the best ways to improve the value of your website is to include video content.   But putting […]