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Search for, and build a list of competing apps. Just like in Search Engine Optimization, knowing your competitors and what are they doing will help you improve your app. There a plenty of tools to measure their (your competitors) performance, you can find a useful list in this post.   […]

Although a plastic surgeon’s website is probably the most important marketing tool he or she has, there are a few other important aspects that play a part in boosting overall visibility online as well. When all of these elements are used in conjunction with each other, it provides even more […]

Running a Google AdWords campaign requires an extensive amount of time and knowledge for it to be successful.   When starting your first ppc campaign, it’s important to consider the different types of PPC advertising and choose the campaigns that will offer the greatest benefits for what you want to […]

Social media oftentimes feels like a multi-headed monster. It constantly expands, platforms change the look or functionality of interfaces, add options and expect users to adapt as well. You may ask yourself how anyone runs a successful social media campaign without hours of work. However, there are tricks and formulas […]

  What is content marketing?   Content marketing is a marketing strategy focused on creating and distributing content to attract and retain a defined audience. It’s important to understand that we’re not talking about your product pages, it’s much more than that. So for example, a company offering tools for […]

Smartphones and tablets keep people connected wherever they go, helping them to stay in touch with their social media sites. This rising number of connected users who spend increasing amounts of time on social media has opened new customer service opportunities for businesses. To start with, those businesses need to […]