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Video is a very powerful marketing tool. It is engaging, interactive, and informative. Regarding advertising, video has a better customer conversion rate than any other format – including images. I guess this is why more companies are starting to use it as a must, as part of their marketing activities. […]

Let’s face it, you can’t grow online without getting your hands dirty with some tool (s) action. There are many digital tools online to help you grow but some do stand out a bit more.   The folks at Florapang and Visualistan put together this awesome infographic outlining some of the […]

All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a […]

At first glance, the act of a purchase may seem as simple as an on-need basis, but the truth is consumers purchase items for a multitude of reasons. But what is the psychology behind purchases and how can you tap consumers’ minds to boost sales? Here is a look at […]

Although most website owners and webmasters are familiar with the Google AdWords platform, not all of them realize that they will be able to enhance their online advert campaigns substantially by using one or more of the many available AdWords Extensions. Using these effectively will help boost the income derived […]

Most site business owners, webmasters and bloggers know how challenging it can be to ensure that they are only using white hat SEO methods, while also strictly adhering to the current Google guidelines and recommendations. However, there is an extremely handy resource available as a PDF document from Google (thanks […]