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When the topics of developing a website or starting a blog are raised, one of the first aspects that comes to mind are the platform that will be used to create it, with WordPress being the most popular option. Although there are literally more than 1 million WordPress premium themes […]

More and more companies are realizing that they will need to rebrand at least once every few years if they want to keep up with the times and remain competitive in their respective fields. Below are 5 of the most important factors to take into consideration when subjecting any business […]

  How can one obtain further global reach without necessarily having a strong presence in countries other than their own? By creating and implementing a multilingual content strategy that will target various languages.   The numbers!   Over 3 billion individuals have access to the internet! That means that 40% […]

With so many people around the world uploading content to YouTube every day, it’s important to make your brand’s channel stand out if you want to be successful and rank well. Not only do you want viewers to be interested in your videos, you also want them to be able […]

All brands use coupons, but who invented them? It was 1887, and the brand was called Coca-Cola. The first coupon was created when Atlanta businessman Asa Candler had the idea to offer a ticket to consumers for a free glass of Coca-Cola. It is estimated that between 1894 and 1913, […]

Online marketing isn’t something that businesses can afford to consider any more. It needs to be an integral part of your overall marketing strategy and your company website should be the epicenter of these efforts.   Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail explains the importance […]