Our Blog
Why are we so selfish?
We spend all our time online writing and reading advice about how we can and do help ourselves, and our businesses. How to get more traffic, attract customers, outmatch the competition, and generally help ourselves succeed. What about doing something for the other businesses who serve us? There […]
5 Industries Where a Drone would Make the Best Marketing Video
Drones—you know, those new video production gadgets on the market right now creating quite a media buzz? They’re not just for spying on your neighbors. These amazing aerial devices will soon become an indispensable marketing tool for many industries. Drones can be used for a wide variety of applications. A […]
Using Social Media Monitoring to Understand your Customers
For the purpose of building the awareness of their brands, many companies have been making use of social media. It is through this medium that information regarding their products and the services they have to offer is put out there for all to know along with communicating with their customers, […]
How to Distribute Your Marketing Budget between SEO & PPC
What is your 1st choice? SEO or PPC? This marketing and advertising question usually comes to the mind of entrepreneurs and business owners. SEO (search engine optimization) is known to be more sustainable, but takes more time to deliver results. On the other hand, PPC (pay per click) can secure […]
Traditional vs Digital: How to Integrate Traditional and Modern Platforms
Being fully-entrenched in the digital age, marketing platforms such as social media, emails and videos have taken the world by storm. But more traditional approaches such as TV, radio and print, have still got a great deal of credibility and weight and many are still growing mediums. The savviest of brands are […]
The Importance of a Content Calendar
Save the date! If you work in business planning or marketing there are bound to be countless events throughout the year that you need to remember and there is nothing worse than to have these all important dates sneak up from out of the blue. With this in mind it […]
