Our Blog

How Visual Should My Mobile Site Be?
It’s happened to everyone: you’re looking for a restaurant on the fly and are already in the car with out-of-town clients expecting you to find a great place. Alas, you find one that looks like it will work: good ambiance, positive Yelp! reviews — you click the website to check […]

Google Discusses How to Pick the Right Keywords for your AdWords Campaigns
If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it’s SEO or AdWords the wrong keyword could wreak havoc on your budget and efforts. Keywords are the driving force for visibility across many different Internet […]

Real-Time Bidding (RTB) vs. Retargeting – What’s The Difference?
Retargeting lets advertisers target users based on previous actions. In most cases, users are targeted after visiting a website, but not converting into a lead or a sale. RTBs and retargeting have become closely linked, with many RTBs allowing advertisers to use retargeting for their campaigns. What is Retargeting? […]

5 Intriguing Social Media Marketing Strategies that Improve Your Marketing Efforts
Almost all entrepreneurs today know that social media marketing is the ‘next big thing’ and should be taken advantage of. Recent surveys conducted online pointed that “a whopping 92% of marketers claimed that social media marketing proved beneficial for their business as they saw increased traffic to their websites”. Still, […]

HubSpot Discusses How to Generate 2 Million Blog Visitors per Month
Although many brands have gone on to become successful media companies, very few of them have achieved the level of success that HubSpot has in this regard. This online blog site has managed to build not just one of the biggest blogs in the industry, but three – all of […]

How your Business Can Benefit from Data Driven Marketing: What Does the Future Hold?
Tim Cook recently voiced strong opinions on privacy issues at a cyber security summit in Silicon Valley. With big data fueling personalized marketing strategies, brands are paying close attention to the latest developments in online security and legislation. Providing data sharing and analysis is done openly and with the full […]










