Our Blog
Any Publicity is Good? Not Really
“There is no such thing as bad publicity.” Yes there is—of course there is. Online, bad publicity can drive traffic, but it also means the first interaction people will have with you or your brand is in the context of anger, offense, or indignation. When you put your focus […]
Optimizing Online Campaigns for Older Audiences
Gen Xers, Yers and millennials currently make up the largest proportion of those working in the digital space, simply due to the fact that they grew up with the internet. But as a result of this, older generations are frequently ignored or discounted when advertising online. Common misconceptions include thinking […]
How Brands Can Benefit From Mobile Reporting
The use of smartphones has evolved dramatically over recent years. From a useful accessory to an essential business tool, we have become increasingly dependant on mobile technology to communicate all kinds of information. Collecting data with mobile-friendly tools is nothing new, but Marketers are beginning to expect more concise, insightful […]
5 Simple Mistakes to Beware of when Branding
Branding is critical when you do business online. To promote your business and build a reputation, you need to be able to create your own online identity and separate your brand from the sea of other competitors trying to stake their claim on the same customers. A distinctive logo, a […]
3 Subject Lines That Get Your Emails Opened Every Time (Well, Almost)
There are over 4 billion email accounts in the world and over 100 billion business emails are sent every day. So inboxes are already full. Emails are competing harder and harder for attention. Needless to say, the subject line is the most important part of an email. The average email […]
What Would the World be Like if Social Media didn’t Exist?
Social media sites like Facebook, Twitter and Tumblr are quickly becoming more and more popular around the world, with approximately 1.2 billion people using Facebook alone. It is easy to understand why social media is so popular with its users, not only does it connect people in a way they […]
