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SEO and Marketing are Not the Same Thing – Sort of
The swarm of watchwords making the rounds in the business world seems to grow every day: You need SEO as part of your marketing strategy— The key to branding is content creation— Your advertising campaign must include social media— Enough. The overuse—and misuse—of all these […]
Creating and Maintaining Brand Credibility
Brand credibility is essential for a company’s success. Consumers simply will not buy products from a company they do not trust, and furthermore, when a company breaches a client’s trust, the news of that company’s failure spreads like wildfire. In the age of social media, you can craft your brand’s […]
How the Apple Watch is Paving the Way for Endless Marketing Opportunities
With the release of Apples much hyped smart watch, dubbed “The most personal device” presents many opportunities to reach the right person at the right time. The smart watch is set to change social media as we see it today. As these wearables become more common, marketers will need to […]
Where Don’t you Google?
Did you know that Sellotape, Velcro and Jet Ski aren’t generic names, but brand names? This phenomenon is the process by which registered, trademarked brand names replace the generic term in a market where they have widespread brand recognition, usually to the point of complete saturation. You don’t buy a […]
What Your Business Can Learn From Price Comparison Sites
How to Use Price Comparison Sites to Grow Your Business In the increasingly crowded world of online shopping, it’s more important than ever to make sure your product or service stands out. One of the best ways to stay on top of the competition is to make smart use […]
Mobilegeddon Explained
Mobile, Mobile Friendly, responsive design – these are the words you’ve probably heard being repeated countless times over the last couple of years. We all know that mobile is big, both in terms of smartphone penetration and the size of the app market. It’s simple – a lot of people […]
