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Content Appeal: Resources that Acquire New Business
In recent years there has been a definite move away from traditional marketing. This has been partly driven by the fact that television and print advertising has become increasingly expensive, and thus often lies outside the budget constraints of many companies. It is also because consumers now pay less and […]
Social Media Law: How to Keep your Business Out of How Water
For businesses looking to establish a presence on social media, it can seem like a wild west. However, it’s important to note that there are laws that businesses need to uphold. People on the Internet are famously very critical, so breaking one or more of these laws can tarnish a […]
How Video Marketing with Industry Influencers Can Help Build Your Brand
Videos add dimension to your website by giving viewers something to look at other than blocks of text. They also give your marketing strategy a personal touch. Customers prefer to know who they’re dealing with. Videos add a face to your words and your company. One way to do this […]
How to Make a Name for Yourself via Social Media
Social media has become an intricate part of both our personal lives and careers. It’s a way for everyone to stay connected and communicate. We see each other’s trials, triumphs, and goofy pictures every day when we share them. It has emerged as a powerful tool in business marketing because […]
How does Search Engine Visibility Correlate with Brand Perception?
Search engine marketing and optimization strategies are most frequently associated with increasing users’ direct response, but higher visibility in search also influences the ways online users perceive a brand. This was confirmed by various successful campaigns big brands such as Vodafone and South African Tourist Board carried out to raise […]
Using Database Marketing to Reach Your Target Market
If you just come up with a great new product or service, your next move is to effectively spread the word about it. However effective direct marketing may be, is it the best method for your particular sales campaign? You may want to consider a database marketing campaign in order […]
