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The Basic Principles of ASO (App Store Optimization)
ASO – App Store Optimization is a process of improving the rankings and visibility of a mobile app in the app store. There are two main popular ecosystems – Apple’s App Store for all the iOS apps, and the Google Play store for the android apps. Most of the publishers […]

Redesign or Not? Things to Consider Before You Overhaul Your Website
All good things must come to an end… or at least get a redesign. So is the case with your business’s website. If your business is stagnant or has plateaued, or if traffic to your website isn’t where you want it to be, it is time to start reevaluating your […]

Social Media Capabilities for a Start-up
There is very little that can match the power of social media for promoting a start-up. Social media not only gives you the capability of reaching out to millions of people around the world, to educate them about your services or products, it is also for the most part free. […]

You May be Losing Money by Not Using PPC
Coming from an SEO background it took some time for me to warm up to Pay Per Click. My first years working in Internet marketing was 100% focused on pure Search Engine Optimization. The fact that the vast majority of people, including myself, often prefer the organic results over […]

A Poor Web Host Could Destroy your Online Visibility
What is a web host? A web host is a company or individual that allows you to use their servers in order to keep your website live and operational. What is the benefit of having a web host? Having a web host keep your website live will […]

Shopify & Google Discuss eCommerce [video]
It shouldn’t come as a shock that eCommerce is growing — fast. More and more shoppers each year turn towards their computers and portable devices to conduct all their shopping needs. This is a trend that is not likely to change. It doesn’t matter if you are a local business […]










