Our Blog
Is your Business in a Seasonal Town? Things to do to Offset the Lag
Seasonal towns are usually classified as those that experience their main influx of business during specific time of the year. As a result, it is crucial for businesses that are located in these areas to ensure that they focus on promoting their products and services in an online capacity as […]
Using Workflow to Ensure Your Marketing Success
How does your company define marketing success? What if you could figure out a way to target your best leads and save time while doing so? Workflow was invented for this very purpose. It’s easier than ever to stay organized with your marketing campaigns. Organization will help you to […]
SEO and Marketing are Not the Same Thing – Sort of
The swarm of watchwords making the rounds in the business world seems to grow every day: You need SEO as part of your marketing strategy— The key to branding is content creation— Your advertising campaign must include social media— Enough. The overuse—and misuse—of all these […]
Creating and Maintaining Brand Credibility
Brand credibility is essential for a company’s success. Consumers simply will not buy products from a company they do not trust, and furthermore, when a company breaches a client’s trust, the news of that company’s failure spreads like wildfire. In the age of social media, you can craft your brand’s […]
How the Apple Watch is Paving the Way for Endless Marketing Opportunities
With the release of Apples much hyped smart watch, dubbed “The most personal device” presents many opportunities to reach the right person at the right time. The smart watch is set to change social media as we see it today. As these wearables become more common, marketers will need to […]
Where Don’t you Google?
Did you know that Sellotape, Velcro and Jet Ski aren’t generic names, but brand names? This phenomenon is the process by which registered, trademarked brand names replace the generic term in a market where they have widespread brand recognition, usually to the point of complete saturation. You don’t buy a […]
