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Facebook Ads Aren’t Dead – Local Businesses Need to Wake up and Smell the Coffee
Digital marketing has reached a new maturity stage. Businesses are now more than ever focused on qualified traffic that drives in revenue, compared to the good ole days where it was all about traffic. Social media has been questioned by many professional marketers and businesses because of the lack of […]
Social Media & Your Small Business: The Cost-Effective Marketing Solution
Social media promotion will become one of the pillars of content marketing in 2015, predicts Jayson DeMers, who has been tracking digital marketing trends in Forbes for the past three years. DeMers sees this as a natural development of the current emphasis on content-oriented strategy, as marketers shift their focus […]
The Modern Marketer Looks a Little Like This
Today’s marketer has come a long way since the early days of SEO where things looked more like a mad science project than anything else. Today’s web marketing landscape brings some new and exciting channels to the table. Channels that incorporate part artist and part scientist for proper execution. […]
Content, Content, Content – How to Use It to Improve Marketing Strategies
Today the majority of people completing Google searches are not looking for a splattering of information on a variety of topics. They are typically looking for something that answers a specific question, something that is clear and concise, something visually stimulating. Site visitors want a positive user experience. And of […]
Social Engagement is the Core to Business Success
While it is true that social engagement can have a big impact on the effectiveness of your marketing and ultimately on the success of your business itself, it is important to remember that this engagement starts from within. Companies with a high level of employee engagement, as defined by BergHind Joseph, […]
Is your Social Media Marketing Failing?
If we want to look at the question of whether social media marketing is failing we first need to examine what we mean by success and how we are going to measure it. Many companies set up their Facebook, Twitter and Pinterest profiles but then do very little in […]
