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10 Ways to Go Big on Pinterest in 2015
Even though millions of people visit Pinterest each week, misconceptions about this website abound. In fact, some feel that this social media site is only useful for sharing recipes and wedding gift ideas. The truth, though, is that Pinterest is a rapidly-growing platform that holds enormous promise for businesses. Above […]

SEO vs. SMO for business – Which One Requires More Attention?
Online marketing is all about getting noticed and building a brand for your business. SEO or Search Engine Optimization helps your business reach your customers. When customers search for services or a product like yours through a search engine, SEO increases your chances of being found. Your potential customers might […]

Social Media Ideas SMBs can Steal from Big Brands
Developing a social media strategy from scratch is by no means an easy or quick process. You may even find yourself discouraged looking at all those big brands that have gathered large communities of devotes on Facebook, Twitter, Instagram, and the like. The truth is that building a stable and […]

Look to Your Customers for Word-of-Mouth Marketing
Word-of-mouth is the most effective marketing tool of all time, dating back thousands of years to when scholars would write tributes from home or jail cells. Testimonials pre-Internet were powerful, but with today’s nonstop consumer dialogue on social media and review sites like Yelp and Angie’s List, the word of […]

Online Advertising Shifts you can Expect for 2015
When it comes to Internet marketing things change, that’s part of the game. What is great one day might not be so great the next. Online advertising is in the same boat. Things change and evolve with the behaviors of consumers. Paid online advertising has certainly gone through their share […]

Does Your Startup Really Need a Website?
It seems that the most frequently asked questions of the digital business age is: “does my small business really need a website?” The ease of the internet has seen fewer people seek for products and service through the yellow pages or phone book. In fact these days have long gone […]










