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DIY Digital Public Relations: How to Promote Your Small Business
The art and science of public relations can be tough to master, which is why so many companies turn to well-established PR agencies to help them get in the game. But having the budget to engage an agency is not always available to small businesses. This luxury may come down […]
11 Ways to Boost Your Blogger Relationships (and Business)!
Need I tell you blogger influence is growing? 84% of consumers now buy products or services they’ve discovered on a blog. The findings revealed by Research Now show this influence extends across household items (54%), personal purchases (45%) and gifts (30%). A quarter of 25 to 34-year-olds read a blog […]
Content Appeal: Resources that Acquire New Business
In recent years there has been a definite move away from traditional marketing. This has been partly driven by the fact that television and print advertising has become increasingly expensive, and thus often lies outside the budget constraints of many companies. It is also because consumers now pay less and […]
Social Media Law: How to Keep your Business Out of How Water
For businesses looking to establish a presence on social media, it can seem like a wild west. However, it’s important to note that there are laws that businesses need to uphold. People on the Internet are famously very critical, so breaking one or more of these laws can tarnish a […]
How Video Marketing with Industry Influencers Can Help Build Your Brand
Videos add dimension to your website by giving viewers something to look at other than blocks of text. They also give your marketing strategy a personal touch. Customers prefer to know who they’re dealing with. Videos add a face to your words and your company. One way to do this […]
How to Make a Name for Yourself via Social Media
Social media has become an intricate part of both our personal lives and careers. It’s a way for everyone to stay connected and communicate. We see each other’s trials, triumphs, and goofy pictures every day when we share them. It has emerged as a powerful tool in business marketing because […]
