Our Blog

Using Social Media Monitoring to Understand your Customers
For the purpose of building the awareness of their brands, many companies have been making use of social media. It is through this medium that information regarding their products and the services they have to offer is put out there for all to know along with communicating with their customers, […]

How to Distribute Your Marketing Budget between SEO & PPC
What is your 1st choice? SEO or PPC? This marketing and advertising question usually comes to the mind of entrepreneurs and business owners. SEO (search engine optimization) is known to be more sustainable, but takes more time to deliver results. On the other hand, PPC (pay per click) can secure […]

Traditional vs Digital: How to Integrate Traditional and Modern Platforms
Being fully-entrenched in the digital age, marketing platforms such as social media, emails and videos have taken the world by storm. But more traditional approaches such as TV, radio and print, have still got a great deal of credibility and weight and many are still growing mediums. The savviest of brands are […]

The Importance of a Content Calendar
Save the date! If you work in business planning or marketing there are bound to be countless events throughout the year that you need to remember and there is nothing worse than to have these all important dates sneak up from out of the blue. With this in mind it […]

How Facebook Native Video is Engaging Brands [animated infographic!]
Probably one of the coolest infographics I have seen in a while. With Facebook’s recent announcement of animated GIFs this is a fitting piece of art work. The folks over at One Productions put together this infographic discussing how native video ads are engaging brands through Facebook. Check it out!

Pinterest is about to go eCommerce!
Once again Pinterest proves to the world that it is a force to be reckoned with in the world of social media. So far, it has proved to be an integral tool in our day to day creative life. Using Pinterest, you can pin any innovative piece of content you […]










