Mobile marketing represents a multi-billion dollar advertising avenue that is expected to grow to $100 Billion by the end of 2016. This booming advertising sector has continued to grow thanks to the 90 percent of American adults who own a cell phone. Additionally, 80 percent of Internet users report that they rely on their smartphones to search the web for a multitude of items. If you want to increase sales, reach new consumers, and improve your marketing ROI then you need to enter the realm of mobile marketing.
Top 5 Mobile Marketing Tips
Mobile marketing is one of the fastest growing advertising sectors. To stay ahead of your competitors, while still appealing to your intended audience, try using one or all of these top five mobile marketing techniques.
A mobile optimized website is a must-have entity.
If you haven’t already done so, then it is time for you to create a mobile optimized website. Did you know that 90 percent of shoppers reported using their phones for pre-purchasing activities? With this statistic in mind, it is easy to see how a failure to create a mobile optimized website could cost you a large percentage of your potential business. Make it easy for website users to find store operating hours, business contact information, featured products, customer reviews, and a direct link to Google Maps for the closest store or office location.
Leverage the power of a mobile loyalty club.
Mobile loyalty clubs are an excellent way to gather additional information on your customers. You can easily see what offers they redeem, what exclusive content they “like” and “share,” and how often they prefer to redeem the offers in-store vs. online. These valuable insights can help you to create more customized offers in the future. Mobile loyalty clubs can also help you to build a loyal following of brand ambassadors, whom are more likely to share your products or services with their extended network.
Here are a handful of mobile loyalty:
Mobile applications can help you target new audiences.
Mobile applications are no longer solely for gaming or news organizations. Instead, mobile apps are the way of the future. Just ask the average smartphone users who are using mobile apps 86 percent of the time that they are on their smartphone device. In fact, 79 percent of smartphone users recently reported that they use mobile apps on a daily basis. If you want to increase sales through mobile marketing, then you need to appear on the platforms that your consumers are most often using.
SMS can open new communication avenues.
An SMS or text message can be sent to customers via their mobile device. These messages can include exclusive offers or content. They can also have redeemable coupons or links to exclusive product pages. SMS are an incredibly effective mobile marketing technique that can quickly drive conversion rates and sales. In fact, SMS texts have been reported to have eight times the response rate of traditional email marketing campaigns.
Optimize your existing marketing materials with mobile call-to-actions (CTAs).
2015 has been the year of cross channel marketing campaigns, which means that it is time to mobile optimize all of your marketing materials. Whether your potential customer receives a direct mail, an email, or picks up a brochure, you should have a mobile CTA that encourages consumers to respond via their mobile device. The CTA could encourage them to opt-in to mobile text messages, join a mobile loyalty club, or follow social media pages. No matter the CTA, the goal should be to encourage customer engagement via mobile communication channels.
Leveraging the power of these five mobile marketing techniques can help you to communicate more effectively with your consumers, improve conversion rates, and increase sales. Don’t wait. Mobile marketing is the way of the future and it is one of the best ways to connect with your awaiting consumers.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.