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Search engine marketing and optimization strategies are most frequently associated with increasing users’ direct response, but higher visibility in search also influences the ways online users perceive a brand. This was confirmed by various successful campaigns big brands such as Vodafone and South African Tourist Board carried out to raise […]

If you just come up with a great new product or service, your next move is to effectively spread the word about it. However effective direct marketing may be, is it the best method for your particular sales campaign? You may want to consider a database marketing campaign in order […]

It’s happened to everyone: you’re looking for a restaurant on the fly and are already in the car with out-of-town clients expecting you to find a great place. Alas, you find one that looks like it will work: good ambiance, positive Yelp! reviews — you click the website to check […]

If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it’s SEO or AdWords the wrong keyword could wreak havoc on your budget and efforts. Keywords are the driving force for visibility across many different Internet […]

Retargeting lets advertisers target users based on previous actions. In most cases, users are targeted after visiting a website, but not converting into a lead or a sale. RTBs and retargeting have become closely linked, with many RTBs allowing advertisers to use retargeting for their campaigns.   What is Retargeting? […]

Almost all entrepreneurs today know that social media marketing is the ‘next big thing’ and should be taken advantage of. Recent surveys conducted online pointed that “a whopping 92% of marketers claimed that social media marketing proved beneficial for their business as they saw increased traffic to their websites”. Still, […]