ai image generators


Looking to spice up your blog posts with eye-catching visuals? Want to save time and effort in creating stunning images? Look no further! With these 9 AI image generators, you can take your blog graphics to the next level. MidJourney, Dall-E, Canva’s AI design tools, Adobe Sensei, Deepart.Io, DesignBold,, Artbreeder, and Easil all offer unique features to help you create professional and captivating visuals. So, why wait? Let AI do the work and watch your blog posts come to life!


1. Canva’s AI Design Tools

Are you looking for an easy way to enhance the visual appeal of your blog posts? Canva’s AI design tools can help you create stunning images effortlessly. AI design tools are revolutionizing the world of graphic design, allowing bloggers to keep up with the latest trends and create visually captivating content. With the integration of AI in blog marketing, Canva’s AI design tools provide bloggers with the ability to create professional-looking images without the need for extensive design skills.


One of the key features of Canva’s AI design tools is AI image editing. This technology utilizes artificial intelligence algorithms to analyze and enhance images, resulting in improved color balance, sharpness, and overall quality. This feature allows bloggers to quickly and easily edit their images to make them more visually appealing and engaging for their audience.


AI in visual content creation is another aspect of Canva’s AI design tools. This technology analyzes the content of your blog post and suggests relevant images, icons, and graphics that can be incorporated into your design. It saves bloggers time and effort by automating the process of finding suitable visuals for their content.


2. Adobe Sensei for Image Creation

To enhance your blog posts with visually stunning images, consider utilizing Adobe Sensei for image creation. Adobe Sensei offers a range of creative applications in image creation, revolutionizing the graphic design industry. With its advanced AI design tools, Adobe Sensei has transformed the way designers approach image creation.


One exciting application of AI in image creation is seen through This platform allows users to explore the potential of AI by transforming images into artistic masterpieces. By leveraging the power of AI algorithms, enables users to apply various artistic styles to their images, giving them a unique and captivating look.


Another AI-powered tool that can enhance your graphic design is DesignBold. By harnessing the power of AI, DesignBold provides users with an intuitive and efficient platform to create stunning designs. With its extensive library of templates, fonts, and graphic elements, DesignBold makes it easy for anyone to create professional-looking designs without the need for advanced design skills.


Additionally, AI-powered background removal tools like have greatly improved the efficiency of graphic design workflows. With just a few clicks, can accurately remove backgrounds from images, saving designers valuable time and effort. This tool is especially useful when creating visual content for blog posts, as it allows you to easily isolate subjects and create visually appealing compositions.


3. Deepart.Io: Transform Your Images With AI

Transform your images with the powerful AI tool, This platform offers transformative image filters and AI image enhancement that can take your photos to the next level. With, you can manipulate and edit your images using advanced AI techniques. provides a wide range of AI image editing techniques that allow you to create stunning visuals. Whether you want to add artistic effects, transform your photos into paintings, or apply unique filters, has got you covered. The AI algorithms analyze your images and apply the chosen style or effect, giving them a whole new look and feel.


For example, you can turn your ordinary landscape photo into a mesmerizing masterpiece using the Van Gogh or Picasso style.’s AI image manipulation capabilities ensure that the resulting image retains the essence of the original while adding a touch of artistic flair. is easy to use and requires no technical expertise. Simply upload your image, choose the desired style or effect, and let the AI do its magic. Within seconds, you’ll have a transformed image that is sure to captivate your audience.


4. DesignBold: AI-Powered Graphic Design Tool

With DesignBold, you can effortlessly create stunning graphics for your blog posts using its AI-powered graphic design tool. DesignBold utilizes artificial intelligence to generate logos, social media graphics, infographics, website banners, and even offers AI-powered photo editing capabilities.


The AI-generated logos feature allows you to create unique and professional logos for your blog posts. With just a few clicks, you can choose from a wide range of designs and customize them to fit your brand’s aesthetic.


DesignBold’s AI-generated social media graphics feature enables you to create eye-catching visuals for your blog posts. You can choose from a variety of templates and customize them with your own text and images to engage your audience on social media platforms.


The AI-powered infographic creation feature makes it easy to create visually appealing and informative graphics for your blog posts. With DesignBold’s intuitive interface, you can input your data and let the AI generate a beautiful infographic in just a few minutes.


DesignBold also offers AI-generated website banners that can enhance the visual appeal of your blog posts. You can choose from a range of designs and customize them to match your blog’s theme and style.


Lastly, DesignBold’s AI-powered photo editing feature allows you to enhance your blog post images with just a few clicks. You can adjust the brightness, contrast, and color saturation to make your images more visually appealing.


5. Instantly Remove Backgrounds

You can instantly remove backgrounds from your images using, a powerful tool powered by AI. Background removal techniques are crucial in enhancing blog post visuals, as they allow you to focus on the main subject of your image and eliminate distracting elements. With the impact of AI on image editing, removing backgrounds has become easier and more efficient than ever before. By using, you can improve blog post aesthetics with AI, ensuring that your images are clean, professional, and visually appealing.


AI technology has revolutionized the way we edit images, streamlining the entire process. Instead of spending hours manually removing backgrounds, AI-powered tools like can complete the task within seconds, freeing up your time to focus on other aspects of your blog post. This not only saves you time and effort but also ensures consistent and high-quality visuals throughout your content.


Incorporating AI image editing tools like into your blog post workflow allows you to create visually stunning and engaging content without the need for extensive design skills. With just a few clicks, you can remove backgrounds, enhance the overall look of your images, and create a cohesive and professional aesthetic for your blog. So, why not take advantage of the power of AI and streamline your image editing processes with


6. Artbreeder: Generate Unique Visual Combinations

To continue enhancing your blog post visuals, another AI-powered tool that can take your image editing to the next level is Artbreeder. With Artbreeder, you have the ability to generate a wide range of unique visual combinations, providing you with endless creative inspiration for your blog posts.


One of the main advantages of using Artbreeder is its ability to enhance storytelling. By creating unique visuals using this tool, you can effectively convey your message and captivate your readers. Whether it’s adding a touch of surrealism or combining different elements to create a visual metaphor, Artbreeder allows you to push the boundaries of your storytelling.


Artbreeder also enables you to personalize your content by adding a personal touch to your blog images. With its customizable options, you can adjust various parameters such as color, style, and composition to align with your brand or personal preferences. This helps to create a cohesive visual identity and make your blog posts more relatable to your audience.


As we look towards the future of visual content, Artbreeder showcases the potential of AI image generation. It opens up possibilities for creating unique and innovative visuals that were previously unimaginable. With continued advancements in AI technology, we can expect even more exciting features and capabilities from tools like Artbreeder.


7. Easil: AI-Powered Templates for Blog Graphics

Continuing from the previous subtopic, let’s explore how Easil’s AI-powered templates can revolutionize your blog graphics. With the increasing importance of visually appealing content, having eye-catching visuals is crucial to capturing your audience’s attention. Easil, an innovative design tool, offers AI templates specifically designed for blog graphics.


Gone are the days of spending hours creating blog graphics from scratch. Easil’s AI-powered templates enable you to quickly and effortlessly create stunning visuals for your blog posts. By harnessing the power of AI image creation, Easil takes the guesswork out of design, allowing you to focus on creating engaging content.


The AI templates for visuals provided by Easil offer a wide range of options to suit various blog post topics and styles. Whether you’re looking for a modern and sleek design or a vibrant and playful layout, Easil has got you covered. Simply choose a template, customize it to fit your brand’s aesthetics, and voila! You have a professionally designed blog graphic ready to be shared.


Easil’s AI-generated blog graphics not only save you time but also ensure that your visuals are visually appealing and on-trend. With the ever-changing design trends, it can be challenging to stay up-to-date. However, with Easil’s AI-powered templates, you can rest assured that your blog graphics will always be fresh and engaging.


8. MidJourney

MidJourney is an impressive AI image generator that has garnered widespread acclaim for its capabilities in creating highly detailed and imaginative visuals. Its advanced algorithms enable it to interpret and transform text prompts into stunning, often surreal imagery with remarkable accuracy. Users praise MidJourney for its ability to produce artful and unique compositions, seamlessly blending elements from different styles and genres.


This versatility makes it a favorite among artists, designers, and anyone looking to explore the boundaries of creative expression through AI. Its intuitive interface and quick response time further enhance the user experience, making it a highly accessible and efficient tool for visual exploration and creation.


9. Dall-E

DALL-E is a groundbreaking AI image generator renowned for its extraordinary ability to create vivid, detailed images from textual descriptions. Its advanced neural network architecture allows it to interpret and visualize a wide range of concepts, from the straightforward to the abstract, with striking clarity and creativity. What sets DALL-E apart is its nuanced understanding of complex prompts, enabling it to generate images that are not only visually appealing but also contextually accurate and often surprisingly imaginative.


This capability makes DALL-E an invaluable tool for artists, designers, and anyone looking to explore the intersection of art and artificial intelligence. The ease of use and the consistently high quality of its outputs have solidified DALL-E’s position as a leading figure in the AI-driven creative landscape.


So there you have it, with these AI image generators, you can effortlessly enhance your blog posts and make them visually appealing. From Canva’s AI design tools to Adobe Sensei’s image creation capabilities, there’s a tool for every need. Whether you want to transform your images with Deepart.Io or generate unique visual combinations with Artbreeder, these AI-powered tools are here to spruce up your blog graphics. So why wait? Give them a try and take your blog posts to the next level.


semantic search


In the ever-expanding realm of information retrieval, the quest for precise and contextually relevant search results has reached new heights. Enter the transformative power of artificial intelligence (AI) and machine learning (ML). Like a beacon of enlightenment, these technologies illuminate the path towards enhancing semantic search capabilities. By delving into the semantic context of user queries, AI and ML algorithms go beyond mere keyword matching, discerning intent and personalizing results. Join us as we explore the intersection of AI, ML, and semantic search, where power and precision converge.


Understanding Semantic Search

Understanding Semantic Search involves analyzing how AI and machine learning algorithms enable the improvement of search results in terms of accuracy and contextually relevant information. Semantic search goes beyond traditional keyword-based search, by understanding the intent and context of user queries. It aims to provide more precise and meaningful results by considering the relationships between words and the overall context of the search query.


One key aspect of Semantic Search is query expansion techniques. These techniques help to broaden the search query and include related terms or synonyms, enhancing the search results’ relevance. Entity recognition is another important component, where the system identifies and categorizes entities mentioned in the search query, such as people, places, or organizations.


Sentiment analysis is also integral to Semantic Search, as it determines the sentiment expressed in the query or the content being searched. By understanding the sentiment, search engines can provide more targeted and personalized results.


Relevance ranking plays a crucial role in Semantic Search, as it determines the order in which search results are displayed. AI and machine learning algorithms analyze various factors, such as the user’s search history, click-through rates, and other contextual information, to rank the results based on their relevance to the query.


Word embeddings, which represent words as numerical vectors, are employed to capture the semantic relationships between words. These embeddings help search engines understand the meaning and context of words, enabling more accurate and contextually relevant search results.


AI and ML in Contextual Analysis

The implementation of AI and machine learning algorithms in contextual analysis significantly enhances the capabilities of semantic search. Contextual analysis refers to the process of understanding the context in which a user’s query is made and using that information to provide more relevant search results. One of the key tasks in contextual analysis is entity recognition, which involves identifying and categorizing entities mentioned in the query, such as people, places, organizations, or products. AI and ML algorithms can be trained to accurately recognize entities, even in complex queries with multiple entities mentioned.


AI and ML in Contextual Analysis


Another important aspect of contextual analysis is query understanding. AI and ML techniques can be used to analyze the user’s query and extract its meaning, allowing the search engine to better understand the user’s intent and provide more accurate results. This can be achieved through techniques such as natural language processing and deep learning.


Relevance ranking is another area where AI and ML algorithms play a crucial role. By analyzing user behavior, feedback, and other contextual factors, these algorithms can determine the relevance of search results and rank them accordingly. This helps ensure that the most relevant results are displayed at the top, improving user satisfaction.


Improving User Intent Recognition

To enhance semantic search capabilities, AI and machine learning algorithms empower search engines to recognize and interpret user intent more effectively. This is achieved through various techniques such as user behavior analysis, sentiment analysis, query understanding, language modeling, and relevance ranking.


User behavior analysis involves tracking and analyzing user interactions with search results, including click-through rates, session duration, and bounce rates. By understanding how users interact with search results, algorithms can identify patterns and infer user intent more accurately.


Sentiment analysis is another important technique that helps in understanding user intent. By analyzing the sentiment expressed in user queries or feedback, algorithms can determine the underlying emotions and preferences, enabling search engines to provide more relevant and personalized results.


Query understanding is a crucial step in improving user intent recognition. Machine learning algorithms are trained to understand the context, semantics, and intent behind user queries, enabling search engines to deliver more precise and context-aware results.


Language modeling plays a vital role in interpreting user queries. By leveraging large language models, algorithms can predict the most likely words or phrases a user would use to express their intent, even if the query is ambiguous or contains spelling or grammatical errors.


language modeling


Finally, relevance ranking algorithms are employed to prioritize search results based on their relevance to the user’s intent. By considering various factors such as query context, user preferences, and historical data, algorithms can ensure that the most relevant and useful results are presented to the user.


Enhancing Natural Language Processing (NLP)

Artificial intelligence and machine learning algorithms play a crucial role in improving semantic search capabilities by enhancing natural language processing (NLP). NLP focuses on understanding and interpreting human language, enabling machines to comprehend and respond to user queries more effectively. Here are three ways AI and machine learning enhance NLP:


  • Transforming Chatbots: AI and machine learning algorithms are revolutionizing chatbot technology by enabling them to understand and respond to natural language queries. By leveraging NLP techniques, chatbots can provide more accurate and contextually relevant responses, enhancing the overall user experience.
  • Optimizing Search Algorithms: AI and machine learning techniques can be applied to optimize search algorithms, making them more intelligent and capable of understanding complex user queries. This allows for improved information retrieval and better matching of search results with user intent.
  • Automating Data Classification: NLP algorithms can be used to automate the classification of large amounts of unstructured data, making it easier to organize and retrieve relevant information. By automating data classification, AI systems can improve the efficiency and accuracy of information retrieval processes.


Enhancing language understanding and improving information retrieval are key goals of NLP. By leveraging AI and machine learning, organizations can unlock the full potential of semantic search capabilities, enabling more accurate and contextually relevant search results.


Personalizing Search Results With AI

By harnessing AI and machine learning capabilities, organizations can further enhance semantic search capabilities by personalizing search results based on user preferences and behavior. Recommendation algorithms, powered by machine learning models and data analytics, play a crucial role in this process. These algorithms analyze user behavior and preferences to understand their intent and deliver personalized recommendations.


User behavior analysis is a critical component in personalizing search results. By monitoring user interactions, such as click-through rates, dwell time, and search history, organizations can gain insights into user preferences and interests. Machine learning models then use this data to create personalized recommendations tailored to each user’s needs.


Recommendation algorithms leverage various techniques to determine personalized recommendations. Collaborative filtering analyzes user behavior patterns and compares them to other users with similar preferences, while content-based filtering focuses on matching user preferences with the characteristics of the content. Hybrid approaches combine both techniques to provide more accurate and diverse recommendations.


Organizations can use personalized recommendations to enhance the search experience. By presenting relevant and personalized content to users, they can increase engagement and satisfaction. This, in turn, leads to improved user retention and loyalty.


Machine Learning for Query Expansion

Machine learning techniques can be employed to enhance semantic search capabilities by utilizing query expansion methods. By expanding queries, optimizing results, and increasing accuracy, machine learning algorithms refine search processes to improve relevance. The following are three key ways in which machine learning is utilized for query expansion:


  • Word Embeddings: Machine learning models leverage word embeddings to capture the semantic meaning of words. This allows for the identification of similar words or concepts, enabling the expansion of queries with relevant terms. By incorporating word embeddings into the search process, the algorithm can better understand the context and intent behind user queries.
  • User Feedback: Machine learning algorithms can learn from user feedback to improve query expansion. By analyzing user interactions with search results, the algorithm can identify patterns and preferences, which can be used to refine search queries. This iterative process of learning from user feedback helps to optimize search results and enhance relevance.
  • Contextual Information: Machine learning algorithms can incorporate contextual information, such as user location, browsing history, and preferences, to expand queries intelligently. By considering the user’s context, the algorithm can provide personalized and tailored search results, increasing the accuracy and relevance of the search experience.


Deep Learning for Image and Voice Search

Deep learning techniques revolutionize image and voice search capabilities, enabling more accurate and intuitive retrieval of information. Visual recognition, speech recognition, and pattern recognition are the key components that contribute to the success of deep learning in these domains. Image search relies on visual recognition algorithms to analyze and understand the content of images, allowing users to search for similar visuals or specific objects within images. On the other hand, voice search utilizes speech recognition algorithms to convert spoken words into text, enabling users to perform searches using their voice.


Deep neural networks, a type of deep learning model, are at the core of these advancements. These networks are designed to mimic the human brain’s structure and functionality, allowing them to learn and recognize patterns in images and speech. By training these networks on large datasets, they can acquire the ability to accurately classify and interpret visual and auditory information.


The impact of deep learning in this field goes beyond traditional search engines. Voice assistants, such as Siri and Alexa, heavily rely on deep learning algorithms to understand and respond to user queries. These assistants utilize deep neural networks to process and interpret spoken commands, providing users with personalized and contextually relevant information.


The Future of Semantic Search With AI and ML

As we delve into the future of semantic search, it becomes evident that the integration of AI and ML technologies will play a crucial role in further enhancing its capabilities. The potential of recommendation systems, knowledge graphs, sentiment analysis, entity recognition, and text summarization in semantic search is immense. Here are some key points to consider:


  • Recommendation systems: AI algorithms can analyze user behavior and preferences to provide personalized recommendations, improving the relevance and accuracy of search results.
  • Knowledge graphs: ML techniques can be used to create and update knowledge graphs, which represent relationships between entities and enable more comprehensive and contextual search results.
  • Sentiment analysis: By analyzing the sentiment of text, AI can understand the emotions behind user queries, leading to more accurate and personalized search results.
  • Entity recognition: ML models can identify and extract key entities from text, such as names, locations, or organizations, allowing for better understanding of user queries and more precise search results.
  • Text summarization: AI algorithms can summarize lengthy documents or articles, providing users with concise and relevant information in search results.



In conclusion, the integration of AI and ML algorithms has revolutionized semantic search capabilities, enabling search engines to provide more precise and contextually relevant results. By analyzing user behavior patterns, these algorithms can accurately discern user intent, leading to personalized search experiences. Additionally, AI and ML techniques have enhanced natural language processing, allowing for a deeper understanding of user queries. As AI and ML continue to advance, the future of semantic search holds immense potential for further transformation in the field of information retrieval.


ai supply management


In the dynamic digital age, e-commerce has rapidly become the cornerstone of modern retail, reshaping shopping habits and consumer expectations alike. With just a click, a plethora of products are available for swift home delivery. This convenience, however, comes at a cost: an intricate and complex web of supply chainsaz that companies must navigate to uphold their service promises.


The challenges are manifold, from ensuring swift deliveries to maintaining stock levels accurately. Artificial intelligence (AI) is emerging as the linchpin, poised to revolutionize these supply chain intricacies, bridge gaps, and craft more efficient, responsive systems for e-commerce enterprises.


The Challenges of Modern E-Commerce Supply Chains

In the golden era of e-commerce, the promise of fast deliveries has turned from a luxury to an expectation. Customers no longer just hope for their packages to arrive swiftly; they demand it. But beyond speed, there’s a call for transparency.


Modern consumers want to know where their products are sourced, how they’re delivered, and even the carbon footprint of their purchases. These expectations pile up, putting enormous pressure on e-commerce businesses. Additionally, the quest for sustainability adds another layer of complexity. In a world increasingly aware of climate change, eco-friendly operations aren’t just good PR; they’re a necessity.


How AI is Transforming the Supply Chain

Demand Forecasting and Inventory Management


One of the first areas where artificial intelligence in supply chain operations has made a substantial impact is demand forecasting. Through analyzing purchasing trends, historical sales data, and even social media buzz, AI can predict when a product will be in high demand.


Businesses are not only equipped for unexpected demand surges by maintaining this approach but can also manage ideal inventory levels. This reduces the chances of excessive inventory that incurs extra storage fees or stock shortages that can cause missed sales.


Warehouse Automation


Warehouses, the critical nodes of the supply chain, are undergoing a revolution powered by AI. No longer are they just vast storage spaces. AI-powered robots now assist in picking, packing, and sorting products efficiently. These machines outperform humans in both accuracy and speed, minimizing mistakes and hastening the workflow. By integrating AI effectively, a warehouse can function continuously, ensuring orders are managed in the most streamlined way.


Route Optimization for Deliveries


Every minute counts in e-commerce deliveries. AI comes to the rescue by analyzing real-time traffic patterns, weather conditions, and even historical data to determine the best routes for delivery trucks. This doesn’t just ensure that packages arrive on time; it also means a reduction in fuel consumption, cutting costs, and supporting green initiatives.


Supplier Relationship Management


In the e-commerce realm, suppliers often go uncelebrated. However, maintaining a strong relationship with them is vital. AI tools now help businesses evaluate supplier performance, predicting potential disruptions or risks. Enhanced communication tools, backed by AI, streamline negotiations, ensuring that both parties remain on the same page.


Returns and After-Sales Service Optimization


Returns are the bane of e-commerce. They’re often costly and time-consuming. AI steps in by automating the validation process for returns, ensuring that only genuine cases are entertained. Beyond that, by using predictive analytics, businesses can forecast return rates, offering insights that can be used to improve product quality or modify return policies.


Sustainable and Ethical Supply Chains Through AI

Sustainability isn’t just a buzzword; it’s a commitment to our planet’s future. AI assists businesses in gauging the carbon footprint of their supply chain operations. With such data, decisions can be made to source more eco-friendly materials or adjust processes to produce minimal waste. The journey to green operations is simplified and made more achievable with AI’s insights.


What Will the Future of AI in Supply Chain Management Bring?

We’re just scratching the surface of AI’s transformative role in supply chain management. While its current achievements are remarkable, the future promises even more wonders.


Based on McKinsey’s research, AI has the potential to slash forecasting mistakes in supply chains by up to 50% and cut transportation and storage expenses by 5–10%. This is monumental when factoring in the vastness of global commerce. Coupled with emerging technologies such as the Internet of Things (IoT), blockchain, and augmented and virtual reality (AR and VR), AI is set to redefine the essence of supply chain efficiency.


We can anticipate capabilities like real-time tracking of goods across continents and innovative virtual warehouses managed through augmented reality interfaces. As technology evolves, the blending of AI with other advanced technology will sculpt a future for supply chain management that is both visionary and unparalleled in its efficiency.


Final Thoughts

The integration of AI into supply chain management heralds a new era for e-commerce. It promises efficiency, transparency, and sustainability, benefiting businesses, consumers, and our planet. As AI’s role becomes more pivotal, embracing its potential becomes essential for a brighter, more efficient future in retail.

artificial intelligence


AI is a double-edged sword in the cybersecurity world. One side of the argument is that it’s too early in its global development to provide meaningful safeguards against novel threats, expanding attack surface areas for even the most rudimentary threat actors.


Adversely, smart employment of AI in cybersecurity outfits could bolster defenses better than long-trusted, widely implemented security measures. If enterprises leverage AI for digital protection, teams must prepare AI and its databases with the resources they need for success as experts continue providing more comprehensive safety solutions. There is no time to waste when cyber threats are more dangerous, frequent, and unpredictable.


Data Shows What AI Must Champion

Studies accent the diversity, cleverness, and complexity of modern cyberattacks. Countless variants of the classic phishing scheme have troubled companies alongside swift and pervasive ransomware strains — which are up 148% since 2020. Here are some other relevant findings about recent cybersecurity landscapes:


  • Due to increased fear, companies will spend over $101 billion for outsourced cybersecurity assistance.
  • The cybersecurity job market has numerous vacancies already, with a projected 3.5 million to open soon — AI could alleviate some of these burdens.
  • Hacking is a multibillion-dollar sector that maximizes AI and machine learning to enhance and execute more elaborate attacks.


If hackers use machine learning algorithms to speed up information gathering and processing and AI to suggest attack strategies based on those determinations, the time between severe, company-destroying attacks could go from months to minutes.


It’s straightforward for threat actors to increase the sheer quantity of potentially successful attacks with automation. Data utilization could result in more phishing emails or voice-replicating voicemails sent at precise times, like when employees log in, or exploiting backdoors that remain out of date and unprotected.


It’s a natural transition for threat actors to move to these tactics, especially after countless digital transformations of businesses in a post-COVID-19 digital sphere and the rise of new technologies like blockchain and cryptocurrency. Additionally, data and security regulations and benchmarks are behind as governments wrestle to come to productive agreements — giving hackers more chances to strike.


Methods for Improving AI Cybersecurity

It’s not possible for manual cyber risk management to keep up with emerging cyber threats and tech. AI and other smart technologies can gracefully bridge the gap. The first way to push AI in the right direction is open communications with coders and developers. Outside of individual businesses, the internet is rife with flawed mechanisms and protocols.


Competitiveness in the cybersecurity sector has made companies quieter about their strategies when there should be more information and process sharing for the greater good. These mindsets should encourage communication between the world’s leading corporations and assessment of third-party vendors for their AI incorporation and cyber hygiene practices.


AI is adaptable. Hackers reverse engineer and use it because the way it executes an attack can shift slightly if a barrier appears. Defenders must make AI similarly work for them as it identifies new threats. Static defenses are not enough anymore — every resource must have reactivity as information comes in. If hackers can change their encryption techniques or signatures to persist through firewalls, then firewalls should identify the unique traits of these activities to adjust the way it responds.


The mentality insinuates defenders should adjust AI’s focus slightly. Instead of adding more walls for protection, make existing walls better at restricting access or containing threats. Cyber professionals have the resources to keep data and hardware safe — they need to get more well-rounded and proactive. Altering their behavior this way can eliminate the risks associated with overreliance on AI to execute cybersecurity.


Education is the best way to stay ahead of hackers using AI. Though experienced hacking syndicates employ knowledgeable attackers, professionals in cybersecurity have access to more resources to stay ahead of the curve. Defenders can gain industry expertise in AI that hackers lack access to.


Ways AI Will Improve Business Continuity

After patching some inefficiencies of AI tools, teams can more comfortably rely on them for consistent, safe remediation and detection employment. First, AI can scan traffic. It can force routing requests and packages to undergo verification or have programming to deny unfamiliar addresses automatically. Utilizing this for automation purposes can eliminate countless alerts — preventing alert and process fatigue — from analysts who would previously manually evaluate each entrant.


AI can also scan more than network traffic. It could automate firmware and software scans and install updates to prevent patches from exposing entryways to hackers. If analysts want to review patch notes for updates before installation, they can also receive curated notifications from AI. Additionally, the AI could scan the update codes before they hit analysts, adding another set of eyes on potential vulnerabilities.


As it scans all that information, AI can intake greater amounts of data than humans could perform on a given workday. Companies have spread out data silos and fragmented information across data centers, cloud infrastructure and internal servers. Employees can’t review it for data minimization and continued data backups all the time — but AI could on a programmed schedule, saving analysts time and resources.


AI can also increase business resilience by improving ROI. Leveraging AI is an upfront cost, but it provides consistent gains. When CSOs and CFOs discuss cybersecurity budget allotments, it will be easy to argue in favor of AI when the cost of a cybersecurity breach is up by 80% — the most costly in history, and it doesn’t necessarily include the aftermath of media coverage and reputation salvaging.


Making the Most of AI Assistance for Safer Digital Worlds

Cyber threats will only calm down if cybersecurity and IT professionals set a precedent for how AI defenses can be stronger than hacker offenses.


When a new tech tool comes onto the scene, it will always result in a push and pull of attacker-defender utilization — but there are ways to make AI the best fit to serve protective measures instead of malicious intentions. Collaboration and care will result in the best AI assistance for the future of cybersecurity.


Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.



ai paraphrasing


Artificial intelligence dominates at an astonishing speed. With technologies such as natural language processing (NLP) and machine learning (ML), artificial intelligence can help people a lot in various fields. One of the big challenges facing AI has always been the “smart” factor. 


In the past, it was believed that machines could not understand or do things like humans. At least not for a few years they can follow a set of instructions given to them, but they cannot make their own decisions or create like us humans.


But artificial intelligence (AI) has come a long way over the years. With the help of NLP and ML techniques, machines have become so intelligent that they can understand human intentions and they have come closer to the way humans do things. 


One of the greatest applications of artificial intelligence is ​​content creation domain. AI-powered content writing tools help digital marketers generate engaging, high-quality content close to the way people write.


How the future of content depends on artificial intelligence

The AI writing tool eliminates the need for users to spend time and effort creating content. These tools help automatically generate content, saving users time and effort that can be invested in other marketing activities. With content automation, you also don’t have to spend time or a lot of money hiring writing services.


Get the same value for less AI-powered paraphrasing tools to help businesses streamline their content creation process.


Since content creation is such an important part of digital marketing, you need to use AI writing tools to take a lot of the pressure off of you.

Benefits of using AI based paraphrasing tools in content creation 

Writing content with paraphrasing tools can help you save time, increase productivity, and create smarter content, not just better-looking content but also you can get the same high-quality handwriting as a human in minutes. With these tools, you don’t have to worry about being plagiarised; the machine will provide you with unique phrases unlike anything else on the web.


Here’s what you can expect from AI-powered paraphrasing tools.


Save time


A great way to save time is to write quickly, but it’s impossible to do this every time you sit down to write. You can only do this with an AI based paraphrasing tool and it’s easy. You won’t waste time rewriting or even editing content because the tool will do it for you. You’ll spend more time promoting important content that will delight your customers and get them what they want or need.


Increase productivity


You don’t have to spend a lot of time on an article. You can write your article in minutes using AI paraphrasing tools. Using this is like having a personal assistant doing the work for you. It takes care of all the boring jobs so you can focus on the important stuff.


Improve the Quality of Content


The AI paraphrasing tool ensures that most of the words in your content are not just synonyms, but all have very close meanings. This means that when you read it, it looks like you wrote it yourself.


Create Content without Plagiarism


This is a great advantage because plagiarism is a big problem these days. When you use an AI Paraphrase tool to interpret text, it creates unique sentences. These tools are therefore an invaluable resource for writers, especially those new to the field. 


This helps them create high-quality content that is free from plagiarism and other errors. In fact, this is one of the main reasons why you should consider this for your content needs.


If you can create paraphrased text that looks like the original, but with only minor changes, you’ll be more likely to be caught for plagiarism. Also, it restructures the entire text to make it look natural and unique. Therefore, you don’t have to worry about plagiarism at all. To avoid such scenarios, incorporating AI text detectors, like a ChatGPT content detection tool, into your content creation process is essential. These advanced detectors efficiently identify any instances of copied or plagiarized content, safeguarding your reputation and shielding you from potential complications. So, when utilizing AI paraphrasing tools, remember the critical role of AI text detectors in ensuring originality and authenticity.


Simplify Difficult Content


One of the biggest benefits of using these tools is that it simplifies difficult content so that it’s easier than ever to understand and use. This makes it easier for readers to consume the information you provide in your articles and blog posts without having problems understanding what they are reading.


Remove Redundancy in Text


By removing redundancy in text, AI paraphrase technology can help you restructure content so that readers don’t have to click to read long passages of text. It also lets you focus on the most important information instead of boring people with unnecessary details.


Fixing Error


In Existing Content There are many benefits to rewriting content using AI based paraphrasing tools. One of the most important is that it fixes existing content errors and ensures that it is error-free. A human writer can make a mistake using the wrong word or phrase, but an AI writer will never make a mistake using the wrong word.


Helping to Brainstorm your Lexis


AI paraphrases are a great way to find new words and use them in your essays. This can help you brainstorm ideas faster, which is great when you’re trying to write an article or blog post on a specific topic that other writers haven’t touched on before.


A good AI paraphrasing tool can help you find new phrases for your vocabulary. This can be useful for writers who want to expand their vocabulary by creating new expressions. It also helps writers trying to write natural sounding words.


AI paraphrase technology lets you expand your vocabulary and find the right words for your ideas. This makes it easy to write persuasive content that can be shared on social media platforms.

Final Thoughts

Since creating content is quite a demanding task that requires a lot of time and effort, the need for Ai tools will increase over time. While these tools are smart enough, many companies are working around the clock to provide a better user experience.

So Ai’s future in writing looks bright. If you haven’t already, we recommend checking out the Ai content creation tools to see how far the technology has come.

ai chatbots


Excellent customer service can help you attract and retain customers. That is why chatbots are increasingly becoming vital in customer service, especially in eCommerce. Bots can help you order pizza, book a hotel, flight, and many more. These can even answer customer queries immediately.


Chatbots are driving conversational marketing taking customer experience to the next level. Advanced ones powered by AI can handle more complex tasks, including lead generation, selling, product recommendation, getting feedback, etc.


Chatbot marketing automates customer service, reducing the need for human agents. So, it reduces sales and online marketing costs while driving a superior eCommerce experience across various channels.


AI Shopify chatbots can now drive superior customer engagement and experience to increase your Shopify store’s revenue. Besides driving reliable and excellent customer service, it can lead to over 60% sales.


You can leverage an AI chatbot to scale your online sales.


This article talks about Shopify AI chatbots and how they operate.


What Are AI-Powered Shopify Chatbots?

AI Shopify chatbots are intelligent software that acts as virtual customer service assistants in your Shopify store. They are advanced, running on AI, hence are capable of handling additional tasks like lead generation, making sales, tracking orders, etc. In overview, you can improve your store’s efficiency and drive sales using a Shopify chatbot.


There are two categories of chatbots in eCommerce and other sectors:


Rule-based chatbots: It’s the simplest form of chatbot that follows pre-determined flow or rules. They’re more suitable for answering FAQs than complex customer queries. It comes as a chat widget at your screen’s right corner.


AI Chatbot: These bots work through natural language processing or NLP and are capable of being conversational. With this, these bots can give out more intelligent answers than just the predetermined ones.


Here’s how the two compare:


Key FeatureRule-Based ChatbotAI Chatbot
Flow formatBased on predetermined rules.Can be standalone or hybrid. It can understand human language, hence it is more dynamic.


However, it is also capable of having a predetermined flow to address specific user requests.

Type of conversational understandingStructured conversations that are guided by click buttons.Both structured and unstructured conversations. It can capture customer sentiments.
UseBest for answering frequently asked questions by customers.Applicable in interactions, lead generation, conversions, etc.

How Do They Work?

These bots are built to enable businesses to interact with humans without a human agent.


When the AI Shopify chatbot receives a request from a customer, it breaks it down into intents and entities.


Intent– It is the information or action the user wants, e.g., order status, transaction history, etc.


Entity– It is the extra data about the intent. It can be a date, color, shape, location, etc.


Take this example: Do you have black Converse size 9?


In this user request, the intent is “Converse,” and entities are “size 9” and “black.”


Hence, the AI chatbot follows the following steps:


  • Marks the user’s intent.
  • It extracts key entities.
  • Analyze the “intents” and “entities” against available inventory data.
  • Provide relevant responses.


Chatbots follow these classification methods to perform a task;


Pattern Matching


The chatbot uses pattern matching for grouping the user’s text. It will react to anything similar to the pattern. The standard structured model under Artificial Intelligence Markup Language (AIML) makes pattern matching possible.


Natural Language Understanding


The natural language understanding (NLU) technique makes the chatbot understand human language. It processes the user’s input, text, voice, etc., into structured data understandable by the machine.


It contains:


  • A dictionary to get word meanings.
  • Syntax analysis to determine if text follows language rules. It uses a parser to achieve this.
  • Grammar rules. It breaks down user requests based on punctuation and sentence structure.


Natural Language Generation


After the machine processes and analyzes input data, it gives an output or relevant response in structured data.


The response is given to the customer through a conversational interface in text, voice, etc. The natural language generation (NLG) technique changes structured data into human-readable text.


NLU and NLG are part of natural language processing (NLP), a subset of AI technology that drives AI chatbots.


NLP has additional step-by-step functions as follows;


  • It breaks down requests into paragraphs, sentences, and words. It’s also known as lexical analysis.
  • It checks for typos and reformats them into standard form, e.g., “tmrw” will be changed to “tomorrow.”
  • Entity recognition. Involves keyword analysis to get user intent and main conversational topics.
  • Semantic Analysis. It involves processing sentences to grasp the meaning of each word and its relation to the sentence’s structure.


Hence, the following technologies power AI chatbots;


Machine learning (ML). Chatbots use ML to learn about customer requests and inputs. It’s critical in helping chatbots learn by themselves from customer data and identify patterns. As a result, they can respond to user requests with no or limited human help.


  1. It is the mimicking of human intelligence. It makes chatbots offer human-like conversations to users. It makes the bot grasp users’ context, tone, and mood to be able to mimic a more human-like response.


Natural language processing. It helps bots understand and process human speech, voice, or gesture to provide a relevant response in a human-readable format. NLP and ML are both subsets of AI technology.

Benefits of AI Shopify Chatbots


Increased Quality Lead Generation


AI chatbots offer high-quality leads by collecting customers’ data to understand their unique needs. Hence, you can offer more time to quality leads that will convert. They can collect lead data, qualify, and even set sales appointments.


Increased Conversion Rates Through Prompt Response


Most customers will abandon their cart if their questions are not answered quickly. AI Shopify chatbot increases your response time within seconds. It intervenes to help customers where they’re stuck.


Whether they have questions on return policy, product size, etc., the chatbot will provide the relevant information to help you close more sales.

Nurture Quality Long-Term Customer Relationships


AI Shopify leverages quality data in Shopify to offer hyper-personalized solutions to prospects in real-time. They can automate returns, check product status, process refunds and order status in seconds. Such a personalized experience increases customer satisfaction and ultimately leads to customer loyalty.


Take Away

AI chatbot in online marketing provides an unrivaled personalized customer experience across several sectors. You can use the AI Shopify chatbot to go beyond just addressing generic prospects’ questions.


You can improve customer service, engagement and scale your Shopify store. It leverages AI, ML, and NLP that enable store automation for increased efficiency and revenue. You’ll also save more time focusing on other critical aspects of your business.


There are several AI chatbots for various uses. Check out a comprehensive chatbots review to learn more about which one can best suit your needs.



AI Digital Marketing


Artificial Intelligence (AI) involves using unique programming that enables software to perform many tasks that were initially being carried out by humans. Some examples of this can include language translation, decision-making, speech recognition, data analysis and visual perception. Over the past few years though, AI has transformed online marketing in a number of ways – some of which will be discussed here.


Integrating AI into Digital Marketing

Although most forms of marketing took the digital route almost 20 years ago, some businesses are still struggling to keep up with the changes. As harsh as it may sound, companies that have better marketing strategies than others will stand a far higher chance of attracting more clients than those that don’t.


These days, a number of businesses are using AI as part of their e-commerce strategies, with many of them using this technology to collect and analyze various types of data in real time. The software then provides various suggestions regarding how to best use the information obtained.


Until fairly recently, the collection of data, analysis thereof and the resulting recommendations were tasks that only human beings were able to perform. However, AI is now able to complete these tasks with ease – and often in far less time than humans ever could.




Reliable AI software is able to collect valuable consumer-related information and work with it in such a way that it can make the necessary changes to any existing marketing strategies you have. It will even go so far as to provide suggestions on how to package products and advertising so that it attracts as many potential clients as possible.




In years gone by, businesses that needed to have a large amount of data analyzed would have had to hire several humans to get the job done. Once the data had been collected, the same people would then be required to compile highly in-depth reports providing information regarding the steps that would have to be taken to ensure success.


The use of AI technology means that data can now be simultaneously obtained, analyzed in order to predict future performance of an advertising campaign in real time. AI also relies on brand-based, behavioral and product-based clustering in order to collect the required data. This information can then be used to see precisely where and how to customize marketing campaigns to obtain the best results.




The use of chatbots has changed the marketing world considerably – and for the better. In many cases, they have virtually eliminated the need for using live customer care agents on chats – especially outside of standard working hours. Having chatbots available enables customers from all over the world to receive a response virtually right away – regardless of where they are in the world.


A number of businesses now rely heavily on chatbots to provide their existing and prospective clients with the information they need within a matter of seconds, saving a lot of time for all parties concerned.


Improving User Experience


Another way in which AI will impact the future of digital marketing is that it has significantly improved the user experience of several different machines and systems. This has gone on to allow business owners to structure their activities according to current marketing trends or methods that their competitors may be using.


In years gone by, most complaints that were lodged against a business online would have gone unnoticed simply because there wasn’t a mechanism or system in place that was able to detect them accurately. However, thanks to the advances being made by AI, complaints can be picked up automatically. This means that action can be taken to remedy a situation far quicker than before – as soon as a customer leaves their feedback even.


Introducing Voice Search Technology


AI has also made performing any type of online search easier and more convenient than ever because it eliminates the need to click and type. This means that businesses that have included a voice search option on their websites will most likely receive more visitors – ultimately resulting in more conversions over time.


All that a potential client will need to do is talk into their phone, and from there, everything they are looking for will be displayed on their devices. Google currently manages more than three billion searches per day, with approximately a third of them being voice-based. This figure is bound to grow substantially over time though.


While AI was previously thought of as some futuristic form of technology, the truth is that it can help businesses boost their online marketing strategies substantially. If you would like to learn hoe to incorporate this type of technology into your marketing campaigns, contact us today.

business intelligence


The digital era has come with an incredible amount of data that is now integral to many business operations. With the emergence and rapid adoption of social media and search engine optimization, data has never been more plentiful and readily available. New strategies that small local businesses and global companies alike can make fantastic use of all hinge on data and business intelligence. Social media platforms alone offer businesses a constant amount of data that is publicly available. While having access to unlimited data is a good thing, there is more data than companies can handle on their own. If a company wants to make effective use of the copious amounts of data available online, they will need to use specially designed tools, like the PI System Connection, to manage the volume. This is where business intelligence comes in to save the day. Business intelligence is the technology-based process of data collection and analysis that allows businesses to use data effectively and quickly. By using business intelligence, you can enhance your digital marketing and use data to make smart decisions.


Know Your Customers

Before the Internet, companies were forced to wait to learn about customer reactions to their new products. There was no instant feedback, and products would go through development, launch, and then companies had to wait for reviews to see if the product was successful. This lag in communication between a business and its customers can lead to the business making products customers don’t want.


Thankfully, the Internet, and more specifically, social media, lets companies receive instant feedback. Social media gives businesses access to customer’s needs, wants, dislikes, behavior patterns, and a host of demographic information. Use this customer data to inform your marketing content and appeal to different types of customers with content that suits their needs. You can also use customer data to prevent wasting resources on ineffective marketing that targets the wrong groups or sends a message that doesn’t resonate with your intended customers.


Real-Time Analytics

Data flows through the Internet at a constant and breakneck speed. Working from out-dated data can cause a myriad of problems, and if a business wants to stay competitive, they cannot afford to be lagging behind with data analysis. There is always new data, and it can be hard to keep up, but real-time analytics lets businesses stay up to date. Real-time data analysis enables companies to respond faster in a variety of categories. Whether real-time data enables a marketing team to change course to make a better ad or allows customer service to respond to customer questions faster, real-time data analysis will always be a vital tool for companies.


The Power of AI

Real-time data analysis can even be augmented with artificial intelligence to automate tasks and responses. CRM tools that use AI can automate follow-ups, emails, customer service responses, and more. Fast responses and automated tasks not only benefit the customer because they receive their service faster, but it also benefits the company. The less time human employees waste on tasks that can be automated, the more time they have to work on something new.


The tasks AI can now tackle include designed email marketing content in accordance with personalized user behavior. AI is now helping companies connect with people and turn those connections into qualified leads. The real-time analysis even knows the best time to contact a lead, what information the lead will like the most, and what titles receive the most clicks. AI is becoming an indispensable tool that is expanding the reach of business intelligence to the benefit of customers and companies alike.


Natural Language and Voice Searches

Google estimates 70% of all Google searches are done with natural or conversational language. There are still keywords within the natural language, but the old way of searching the Internet is gone. Learning to work with RankBrain and voice search will increase your SERP performance. The widespread adoption of home smart devices has led to a rise in voice search, and companies must incorporate that form of data into their marketing strategies. By supporting and integrating voice search and natural language keywords, a company can maintain organic traffic as the way we search continues to evolve.


Business intelligence is a critical process that businesses should employ to keep up in the digital age. With more data available than ever, every tool to manage, understand, and analyze data can help boost a company’s digital marketing. Business intelligence spans a wide variety of uses, from understanding customers to AI-enhanced CRM, and is a tool all digital companies should be utilizing.

chatbots marketing


Chatbots have been an interesting technology for a long time. Back in the beginning days of the internet, many instant messengers had some function of a chatbot, usually able to do simple searches to assist their users. You could ask what the weather was like outside, the time, or to look up the phone number of a local pizzeria.

Then, for a time, chatbots were left behind. They didn’t really fulfill a need in our world of technology other than to entertain us with silly responses like those from Cleverbot.


That has all changed, though, with the announcement from Facebook of their interest in using chatbots in conjunction with their Messenger services. Very quickly, chatbots have become a buzzword in social media marketing, with many being excited about the possibilities.


But, are chatbots the right fit for your business? Here’s what chatbots are exactly, and how they can fit into your marketing.


 What Are Chatbots?

Chatbots are software designed to allow an artificial intelligence (AI) program to interact with humans. This interaction can be done through text, like instant messenger chatbots of old, or through voice commands like Siri or Alexa.


Chatbots can fulfill a variety of needs. They can handle simple tasks like texting a friend for you while you drive, helping you find a movie on Netflix, ordering an Uber for you, or communicating and affecting IoT devices in your home.


The only limitations chatbots have is how complex their AI programming is. A more advanced AI can handle more complex requests and act more human. The ideal goal is that it would be impossible to tell if you were communicating with a human or a chatbot.


Customer Support Chatbots

One simple use for chatbots is to utilize them in customer support. Twenty-four-seven support is always a great feature for a business to have, but can become expensive to supply. But, chatbots could provide some form of customer support after hours.


Now, current AI technologies are limited, so customer support chatbots can’t handle highly complicated requests. If your customers often come with in-depth problems needing to be solved, chatbots might not help. But, if many complaints are simple in nature and can be solved by a chatbot referring them to a webpage with the solution, or by explaining it themselves, it could be valuable.


If you do decide to utilize a chatbot, be transparent about it, and have an option where, if the chatbot cannot solve the problem, a customer can have their case forwarded to a human customer support representative.


Suggestive Sales Chatbots

Chatbots are designed to help fill a role, and one major role in the sales world is helping customers find the exact product they are looking for. It’s why sites like Amazon recommend products similar to what users search to help them find the perfect fit.


But, chatbots could help this process by helping customers identify the qualities they are looking for in a product and recommend ones that fit. A good example of this kind of chatbot is “And Chill,” a chatbot designed to pick out what to watch on Netflix based on your tastes and preferences.


This style of chatbot would flourish for an eCommerce site with tons of products. By asking questions and determining things like desired price range, a chatbot could find and lead customers to the perfect product to fit their needs. It’s even possible for a chatbot to remember those preferences, so if the customer comes back, the chatbot can better serve them.


News And Content Providers

Another aspect to be aware of is that, in the future, chatbots will have an impact on marketing, even if you don’t create one. As virtual assistant chatbots like Siri and Alexa become more prevalent, marketers will find ways to target them.


As people ask these helper chatbots for answers, they will have to pull their answers from somewhere. Some might pull from a private database, but most will use a search engine to find the answers.


So how do you ensure your content is chosen? Well it would make sense that chatbots would choose their answers like how Google creates Featured Snippets. They want answers that simply answer the question but go into further detail with research to back it up.


Similar to Featured Snippets, chatbots could help drive traffic to sites that get selected to provide answers. Optimizing your content for search engines is a needed part to get featured by a chatbot.


Apps VS Chatbots

You might be asking yourself, “Why do I need to get a chatbot? My business already has an app that nobody uses.” And the answer is that apps and chatbots serve very different purposes.


In today’s world, apps are used to accomplish a task of some sort or another. Businesses create apps to do tasks more efficiently, both for their own work and for customers to use. Those tasks could range from checking Facebook on a phone to entering large amounts of data. Apps make tasks more accessible than they might be on a webpage.


Chatbots instead fill a role of a human being providing a service. Sure, you could contact Netflix and ask for recommendations on what to watch, or your could use a chatbot to do it. You could spend time searching the web looking for the right gift, or your could ask a chatbot for help finding it.


Is It Right For Your Business?

Chatbots aren’t right for every business. In fact, there are a lot of businesses it doesn’t work for. Just like the app craze when smartphones came out, not every business needs a chatbot. Right now, the biggest industries to benefit from chatbots are eCommerce and independent software developers who want to sell them to fill a niche.


Another point to take in consideration is that AI technology is still in its infancy. Of the chatbots on Facebook’s messenger app, 70 percent of all requests were not fulfilled. Now, even the best AIs will still get confused from time to time, but that high percentage shows the tech still has a way to go before it’s feasible.


As of right now, it’s not recommended you build a chatbot, but keep your mind open to the future. It’s clear that Facebook wants it to become a new way companies interact with consumers. Chatbots have a lot of potential, but are not ideal in their current state.



Chatbots are refining the customer experience for brands. Knowing what chatbots are, how they can help your digital marketing efforts, and who is already using them is vital to nearly every industry.


Chatbots had their humble beginnings directing customers through a gauntlet of steps after calling a business’s customer service. And though those chatbots are still very much in use, new, more innovative chatbots have emerged.

These chatbots are meeting consumer demands, streamlining marketing processes, and driving sales and profits for many brands. Driven by deep learning processes, the chatbots of today and the future learn over time, and deliver faster results.


“Chatbots — computer programs designed to engage in natural conversation — are taking off, with companies like Google, Facebook, Microsoft and even Pizza Hut experimenting with bot-to-human interactions,” according to CNET.


Chatbots are versatile, from customer support to acquisition and retention. They are deeply involved in buyer funnel tasks, which is of great importance to marketers.


Let’s take a deeper look at why marketers need to bring AI chatbots into their digital strategy.




AI Chatbots and Deep Learning Processes

Chatbots are one form of artificial intelligence. Through deep learning processes, they can deliver data and information to customers at lightning speed, drive conversions, and streamline employee workflow.


Using deep learning processes, chatbots create layer upon layers of data in the developer programmed neural networks. The more layers, the more intelligent a chatbot becomes. This makes them more efficient and effective over time.


“They can store, synthesize, and recall lots of information, like your credit card number or home address, to help make your life easier,” Biz Carson of Business Insider explained. “They can even anticipate what you want before you ask.”


This is especially powerful for marketers, since chatbots can assist in maximizing marketing efforts and refine the overall customer experience. The most intelligent example can be found on Facebook Messenger through the use of branded chatbots.


Facebook Messenger’s Branded Chatbots

Branded chatbots like the ones used on Facebook Messenger are changing how brands target and connect with consumers. In fact, many tech experts believe that branded chatbots will replace apps in the not so distant future.

This theory can be attributed to smart device users falling out of love with downloading apps. Apps take up storage, drain battery life, and many tech fans are simply tired of swiping back and forth from app to app.


Mike Isaac of The New York Times explains, “The bot revival is also taking place at a time when people are growing tired of individual apps. As a result, brands in search of the best way to talk to consumers are now pairing off with some the world’s dominant messaging platforms — and their chatbots.”


Branded Chatbots Drive Conversions for Brands

The efficiency and effectiveness of branded chatbots leaves little to be desired for marketers and brands. As consumers begin ditching apps, marketers need to find fresh way to connect with target audiences.


Facebook allowing brands and media outlets to use their Facebook Messenger chatbots is a fantastic example of the emerging bot revolution. Expedia, CNN, The Wall Street Journal, and Uber are among the current users of Facebook Messenger chatbots.


In 2015, Uber announced, “Powered by Uber’s API, Messenger now enables its millions of users to sign up for Uber with one tap and request a ride, all without having to leave Messenger or download the Uber app.”


Connecting brands to consumers is only one key feature branded chatbots are serving up. They are also refining the customer experience by enhancing service and support.


Chatbots are Refining Customer Service and Support

Due to the mobile state of things, consumers are demanding information faster than ever. These demands are being met by chatbots, since most customer service issues can be resolved quite easily.


Call times can be shortened, service and support issues can be resolved via chat, and information is delivered quickly and accurately. This boosts brand satisfaction while freeing up human personnel to take on more pressing tasks.


Chatbots Deliver Data Analysis

Instead of human personnel spending countless hours analyzing data, AI chatbots can do it at lightning speed and with unprecedented accuracy. Having faster and more accurate customer data analysis can speed up time to market, drive sales through target marketing, and overhaul all your marketing strategies.


“Chatbots can be programmed to track purchasing patterns and monitor data from consumers,”


AJ Agrawal of Forbes explains. “This tells a company which products to market differently, which to market more and which to redevelop for relaunch.”


When your branded chatbot converses with a customer, the bot will begin gathering key details about the customer and develop a personalized buyer funnel. This allows for more personalized ads to be sent to that customer in an effort to convert.


The true potential of AI chatbots for marketers has yet to be unveiled. However, chatbots are an undeniable force of power when it comes to connecting brands with their target audiences. And savvy marketers are onboarding chatbots as a result. Is AI part of your digital marketing strategy?

Nick Rojas is a self-taught, serial entrepreneur who has enjoyed success working with and consulting for startups. He concentrates on teaching small and medium-sized enterprises on how best to manage their social media marketing and define their branding objectives. @NickARojas