Google Search Meeting

What does a Google search meeting look like? Well watch the video below and you will see firsthand. This video is not to express the algorithm changes that occurring in this video but more so how the Google team goes about making changes to the search engine. How they interact and discuss the changes that effect marketers all over the globe.

“The footage was captured on December 1, 2011 at our weekly “Quality Launch Review” meeting. We hold the meeting on Thursdays to discuss possible algorithmic improvements and make decisions about what to launch. As usual, meeting participants gathered in Mountain View and joined on video conference from remote offices around the globe, including our offices in Moscow, New York, Zurich, Seoul, Haifa and Tokyo. Check out the video for a flavor of the kinds of topics and data the team discusses before making many of the important changes to our system.”

Google Algorithm Change

It is inevitable, Google will change it’s algorithm from time to time to better their technology reach. Nothing lasts forever and eventually even Google needs a tune-up. Nobody wants to search for a product or event just to be inundated with search results that have been SEO’d to all hell. Google has announced that a new algorithm change is happening now. It is up to Google to keep their search results fresh and untainted so advertisers continue to see the value in their advertising spend. If Google just let things go eventually the community will turn towards something else to find the information they need. Yes this can be frustrating for marketers but that is the world of Google. Things change from time to time and you have to be willing to roll with the punches.

“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”

Here are the areas of search that will be impacted the most:

  • Recent events and hot topics
  • Regularly recurring events
  • Frequent updates

For example:

If you do a search for Occupy Oakland the search results will now have material that could only be a few minutes old.