In this digital age, it is more important than ever to have a strong online presence. One of the best ways to achieve this is by writing well-crafted articles that capture people’s attention. When done correctly, this can result in increased website traffic and better search engine rankings. In this blog post, we will discuss the benefits of writing great content and provide tips on how you can improve your writing skills.


1. Quality content is key to attracting readers

To write a good article, you need to have something interesting to say. But more importantly, you need to be able to articulate your thoughts in a way that is easy for readers to understand. That means using proper grammar, punctuation, and spelling. It also means using clear and concise language.


If your article is full of typos and errors, it won’t do well. For instance, blogging is a form of writing where people can quickly skim through and pick out the main points. If your article is difficult to read, people will likely move on. And if it’s full of errors, they’ll think you’re not credible.


On the other hand, a well-written article will capture people’s attention. They’ll be able to quickly understand your points and see that you’re an expert on the subject. As a result, they’ll be more likely to trust what you have to say and continue reading.


2. Well-written articles are more likely to be shared

As we all know, the Internet is a very big place. With so much content out there, it can be hard to get noticed. But if you write something that’s truly worth reading, people will be more likely to share it with their friends and followers.


Think about it this way: would you rather read an article that’s been shared by dozens of people, or one that’s been shared by no one?


The answer is obvious. A well-written article has a much better chance of being shared than one that’s poorly written. And the more people who share it, the more exposure your article will get.


3. Writing for your audience will help you attract the right readers

Since you know who your target reader is, you can write content that appeals to them. Write about interesting and relevant topics to your target audience, and make sure to use language that they will understand. You should also avoid using jargon or industry-specific terms that they might not be familiar with.


By writing for your audience, you’ll be able to capture their attention and keep them engaged with your content. This will help you attract more readers, and ultimately, generate more leads for your business.


If you’re not sure who your target audience is, take some time to research your market and define your ideal reader. Once you know who you’re writing for, crafting engaging content will be a breeze.


4. Use keywords and other search engine optimization techniques

If you want your article to be found by people who are searching the web, you need to make sure it is properly optimized for search engines. This means using the right keywords throughout your content, as well as other optimization techniques like backlinking. By doing this, you can ensure that your article comes up high in search engine results, making it more likely to be seen and read by potential readers.


Use the following tips to make sure your article is optimized for search engines:


  • Choose your keywords carefully
  • Use keyword density in your favor
  • Utilize backlinking strategies
  • Optimize your title and meta tags
  • Use other SEO techniques like social media integration


5. Write headlines that capture the attention

Once you have a good understanding of who your target audience is, it’s time to start writing headlines that will capture their attention. Write headlines that are clear, and concise, and make use of powerful words that pack a punch. A great headline can be the difference between someone clicking on your article and moving on to something else.


Make sure to also avoid using clickbait headlines, as these can damage your reputation and make people less likely to trust your content in the future.


6. Edit and proofread your work before publishing

Of course, once you’ve finished writing your article, it’s important to go back and edit it. This includes checking for any grammar or spelling errors, as well as ensuring that your article flows well and is easy to read.


It can also be helpful to have someone else read over your work before you publish it, to get a second opinion. Once you’re happy with your article, hit that publish button and watch as your readership grows!

Is Bigger Better?

Article length may sound like a trivial concern, but believe it or not, it’s one of the most hotly debated topics in the sphere of online brand management services. On average, most article submission sites set the minimum word count at 500 words, but there’s no cap. One SEO agency can rally behind the battle cry behind “the longer the better” while another SEO firm can advocate for conciseness and brevity. Less talk, less mistakes.

Qualifying What “Better” Means

To say that one thing is better than the other, there should be a set of criteria to quantify or qualify the claim. When it comes to the duel between short articles and long articles, some of the questions an SEO agency should ask are:

  • Will a short article generate more click-through compared to a long one and vice versa?
  • Does length actually impact the number of views your content gets?
  • Does word count have a bearing in terms of SERP performance in Google?
  • Does brevity or otherwise encourages more syndication?

To settle this battle of length once and for all, can an SEO agency stake its credibility and point blank provide answers to the questions posted above? The reason that this big enigma in brand management services is still being discussed is because no one can present irrefutable proof that a short article would outperform a long article and vice versa.

Content First before Length

The reality is, the safest and probably most accurate settlement for this standoff is “it depends.” Specific topics, in order to serve the best information to an audience, needs to be explained lengthily. These are topics that have numerous dimensions and to omit even one will undermine the credibility and reliability of the material.

On the flipside, there are topics that do not need to be belabored if you can already present a case in just 500 words. Or even less for that matter. The fact is, it’s up to the discretion of the content experts in an SEO agency to determine whether an article should be in-depth and detailed or short and sweet.

It’s All about What the Readers Need

When someone goes online and runs a search, he or she already have pre-set expectations on how long an article should be. If a researcher looks for information on “Divorce Rates and Its Causes”, he or she, more or less, expects to read about historical data, expert analyses and so on and so forth. However, if someone searches for “Technical Specs of the New iPhone 5,” that the searcher may be expecting an easy-to-read fact sheet presented in the most concise way as possible.

At the end of the day, it’s all about the quality of information being offered and how it fits in the expectations of internet searchers.

Article Length Rules are Not Carved in Stone

Article marketing, just like any other facets of brand management services, aspires to be guided by definitive rules, hence the non-ending search for optimal article length. However, it’s really on a case-to-case basis and this is when they know-how and the expertise of article marketers will be put to the test.

About the author

Richard Franklin is an Internet marketing expert and wants to share his knowledge with people who are about to hire a social media marketing company for their business. He has also given words to many articles where one can find the latest trends popular in SEO companies.

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Yahoo vs. Google


In the world of Internet search, two names emerge as the most famous: Google and Yahoo. All feature web explorations, image quests, e-mail capabilities, and a whole lot more.

As a web browser, have you ever wondered about the similarities and differences of these two internet giants? Have you ever thought about which is the better search engine to use? You don’t have to worry about this anymore, because here’s a face-to-face comparison of the world’s top search engines.



Yahoo was founded by Jerry Yang and David Filo in January 1994 and was first named “Jerry’s Guide to the World Wide Web.”

This guide, a collection of sites, was then renamed to the now-famous “Yahoo” moniker we know and love.

First a search engine, it ventured into other businesses, such as e-mail (Rocketmail) and communications (Four11.) Yahoo also purchased Geocities, which allowed users and Marketing Arizona experts to create their own websites. Other Yahoo features include Groups, Flickr, and Yahoo 360.



Founded in 1997 by Sergey Brin and Larry Page, Google is the largest search engine with market shares. Originally named “Backrub,” Google was created to search back links to determine the importance of a website. Brin and Page originally wanted to name the site “Googol” but unfortunately the name is patented.

To address the escalating needs of web browsers, Google had acquired media companies such as YouTube and Orkit. It’s also famous for its AdWords, where advertisements are sold by Marketing Arizona companies with the use of several keywords.



Even at conception, Google and Yahoo have a lot of similarities. First and foremost, their founders were Stanford University graduate students. Both Yahoo and Google are California-based public companies dealing with Internet services and Computer Software.

Of course, both sites are capable of web search and e-mails with unlimited storage. Both sites also offer instant messaging. Yahoo and Google also have map features for people who want to know more about their area or other places they would like to visit.



Google has a desktop search and user-generated videos, many thanks to YouTube and Google Video. It also has a book search, which makes it perfect for literary junkies. Google Earth is another feature, for which you can spot your home with the use of the Google site. Another thing that sets Google apart is it trumps Yahoo when it comes to revenue and net income, besting the competition by almost 50%.


Yahoo, on the other hand, has a Personals feature and a job site named “Hot Jobs,” perfect for people looking to venture into Internet Marketing in Arizona. Another great thing about this company is its Yahoo International leg, which features content and articles related to the browser’s country of origin.


Yahoo and Google are similar in many ways, yet they have different programs and strategies that make them unique in each way. So if you’re looking for the best search engine, the answer is simple. It depends on your needs and which site would best cater to them.


Sunny Popali is SEO Director at Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media, and strategy.


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