seo backlinks


If you’re considering SEO, you may have already learned the importance of backlinks. This guide covers exactly what backlinks are and how they influence your rankings. With a better understanding of backlinks, you can better identify the placements that best align with your business goals.


What Are Backlinks?

Backlinks are links placed on other businesses’ websites that direct traffic to your website. While these links can increase the traffic to your website, they also encourage Google bots to travel and browse our website. Google also notes that other websites are willing to link to you for reference, often leading to the conclusion that you’re a trustworthy website.


You may have even interacted with backlinks before. Perhaps you were reading an article on how to paint your living room. Within the article, there may have been a tip on choosing only high-quality paint to protect your walls and the paint job. It’s only natural to go from reading tips on painting to selecting the best paint. You may have even clicked the link to learn what paint type you should buy. Maybe you even purchased after clicking through the website. This is what backlinks are and how they work.


Who Needs Backlinks?

Any business that wants to rank higher needs backlinks. Businesses of any size, niche, industry, service, or product type can benefit from link building.


The problem with backlinks, though, is that generating them can be one of the most difficult parts of an SEO strategy. Generating backlinks requires continuous outreach, content creation, and follow-up.


Many agencies and businesses simply don’t have the necessary resources to give backlinks the attention and time they deserve. This is why many businesses outsource their link building efforts to professional backlink builders.


Backlinks can benefit any business in any industry with a website. Local service-based businesses can achieve higher local search rankings using backlinks. Larger e-commerce businesses with many competitors can even find value in an effective link-building strategy that sets their website apart from the other retailers.


How Do Backlinks Affect Your Rankings?

Backlinks tell your users and search engines that your website is trusted. Since trust is an important ranking component, it can lead to higher rankings. Backlinks also help you stand out from your competitors. Search engines will compare your website against your competitors when deciding which to list first in the search results. If more websites with higher quality links back to you, it can give you an edge against them. Higher-quality backlinks are typically measured by domain authority (DA.) DA is a search engine ranking score that predicts the overall trustworthiness of a website and how likely it is to rank. Earning fewer high DA backlinks is typically better than many low DA links.


Additionally, many businesses include some SEO tasks in their marketing campaigns, including keyword optimization and social media marketing, but few put in the effort to build links. This means adding link building to your optimization strategy could be the one technique that sets you apart from your online competitors.


What Is the Best Way to Get Backlinks?

The best way to get backlinks is to create a strategic campaign. Not all backlink opportunities are created the same, so choosing placements that align with your business and its goals is important. Spend some time before reaching out to potential placements to create a list of the best placement types.


It’s also important to remember that generating a large quantity of backlinks isn’t necessarily as beneficial as getting a few high-quality ones. Generally speaking, securing backlinks from high-authority websites will do much more for your SEO efforts than low-quality, low-domain websites. You also don’t want your backlinks to appear spammy to your readers or the search engine bots. Otherwise, they’ll recognize that the link placement was only for the purpose of boosting SEO, and this strategy doesn’t typically work.


The best link placements align well with your industry and are of high quality. Once you secure the placement, you’ll likely need to provide the website host with a high-quality blog. Because building links can be so involved, many companies decide to outsource it to a professional agency.


Backlinks are a necessary and extremely important part of an SEO campaign. Proper placement, good content, and natural linking are all also important components of an effective link building campaign. Most businesses will find value in integrating link building into their SEO efforts as long as they’re done strategically.

seo link building


Backlinks have been proven time and time again to be one of the best ways to increase your authority in Google’s eyes and thus bring in more organic traffic through search engines. Here’s everything you need to know about creating backlinks and boosting your search rankings with the help of other authoritative sites.


Authority Backlink Strategy

ways to improve your digital marketing strategy by considering building authority backlinks. By definition, an authority backlink is a link from a high-quality and trustworthy website that points to your site. It’s the best type of backlink because it is the one that Google considers as authoritative. But first, let’s start with some basics:-


What are backlinks in digital marketing?  


A backlink is when another website has a hypertext reference to yours, such as linking to it or embedding text from it into its own content. The benefit of this is that more people will find your website through other sites. When people see a mention on social media or another blog, they’re more likely to click on it than if they found out about your business through organic search results (i.e., not advertisements).

The keyword in marketing is trustworthy


In digital marketing terms, trustworthiness can be defined by the quality of traffic and the quality of visitors who come to the site via any given link. What constitutes quality is subjective, but most experts agree that links should come from trusted sources like credible news outlets, universities, and popular blogs.


Ideally, you’ll have a mix of both


High-quality websites pointing to your low-quality ones, but many low-quality websites pointing to just one or two of your high-quality ones. You don’t want every backlink coming from a low-trust source; otherwise, Google might penalize you for being too spammy. And since Google always has its eye on spam, you don’t want to risk anything.


But getting links from authoritative sources is easier said than done. And there are plenty of articles online detailing how difficult it can be to get them without paying money or doing unethical things like using black hat SEO tactics.


Action Steps for Link Building

If you want to get started with link building, here are a few action steps you can take:


  1. Find target websites in your industry that accept guest contributions.
  2. Research the types of articles that perform well on those sites.
  3. Pitch a well-written and researched article idea to the site editor.
  4. Include 2-3 links to your website in your guest post bio.
  5. Monitor your results and adjust your strategy as needed. 
  6. Build relationships with influencers in your niche by sharing their content, commenting on their blog posts, or interviewing them for an upcoming podcast episode or webinar.
  7. When publishing new content on your own blog or website, include one backlink to a high quality piece of content from another relevant source within the first three paragraphs of text.



Building authority backlinks can be a time-consuming process, but it’s worth it if you want to rank higher on search engine results pages. To get started, check out these five resources


  1. Scrapebox is the best way to find quality blogs and websites that have outdated or broken links.
  2. RankerX is a site that allows you to find high-authority domains that link back to your own website.
  3. Datafeedr has a huge database of websites that are linked on topics relevant to your business, so it will take less time than using Google yourself.
  4. Site Explorer lets you see who links to your competitor’s sites, giving you the opportunity to reach out and ask for a link from those sites as well.
  5. Ahrefs lets you see who links to any URL across the internet, making it easier for you to contact them about an exchange.


There are a lot of great tools out there that can help you with your link building efforts. Here are a few of our favorites Ahrefs, Majestic SEO, Moz, Open Site Explorer, SEMrush


If you have the budget for it, an enterprise level crawler like Screaming Frog will be able to find things that these other tools might miss. A solid rule of thumb is to never stop learning new tricks when it comes to backlink building. 

So as time goes on, make sure you keep up-to-date on what’s going on in this space.


Lastly, don’t forget about using the best practices for content promotion and social media marketing!