Most bloggers are under the impression that they only need to provide good content on a regular basis in order to see an influx of site traffic. However, this is not true, and many bloggers are left wondering why their site’s traffic figures are not as high as expected. Listed below are some of the most common reasons why your blog content may not be as popular as it should be and why you may need to consider investing in blog marketing services.
When visitors arrive at your blog, they are normally looking for answers to questions they have. If they arrive and are faced with content that has been so poorly crafted or that just seems to ‘skim the surface,’ they will go elsewhere in future. Instead of trying to pump out a host of short posts each week that don’t teach your readers anything, rather focus on one or two that provide them with the more in-depth information that they crave.
The days of expecting anyone to read long paragraphs of boring text are long gone. As a result, a blog visitor who finds themselves on a site that does not break text into smaller paragraphs and supply a few explanatory images or graphs will normally leave faster than they arrived. It is also essential for readers to be able to see user experience efforts from others, as this will serve to encourage them that the advice does in fact work.
Most people learn by being able to watch and physically see how something is being done, which is one reason why blogs without supporting videos will not receive much traffic at all these days. Although it is not necessary to include a video with every single blog post, it is recommended that you make use of this form of media – especially when writing more detailed posts, as this will help boost blog traffic substantially.
Although many blog owners think that SEO is dead, this is not the case. It is still important to ensure that all content is of the highest possible quality and that no duplicate content is present anywhere on your blog. Regardless of the main language of your blog, its content should always be written by native speakers of the language and outdated SEO tactics such as keyword stuffing should be avoided at all times.
You want to make sure you have the following:
Compiling blog posts is hard work; however, this doesn’t mean that you can sit back and relax after you have hit the ‘publish post’ button. Blog posts that are not shared by means of social media will not stand a chance of receiving the amount of traffic they deserve. It is recommended that blog posts be shared as soon as possible after being published.
If you are finding it overwhelming to keep up with the various aspects of blogging, it may be a good idea to hire the services of a blog marketing professional. This will help ensure that your blog (and ultimately, your hard work) receives the online attention that it deserves.
Here are some areas you can share:
Using blogs to try to catch the interest of web-surfers everywhere isn’t a particularly new or original idea, and the internet has become saturated with sites about every possible niche of interest. For non-profits or other membership-based organizations this type of attention is especially important, but the state of the internet makes it increasingly difficult to be found.
At this point it’s more uncommon for an organization to not have a blog than to have one, but there’s a big difference between having a blog, and having a blog that’s contributing to your brand. For those organizations that are a bit behind in building a blog, or those that simply need a few tips to turn an existing blog into a brand-building asset, here are a few quick tips to help you hold on to your members.
If you aren’t regularly updating your blog in the first place, or it doesn’t have fresh, strong, and useful content, all the social media strategy in the world isn’t going to help you. “Regular updates” means different things to different types of blogs, but if you’re looking to maximize your impact, and you have enough material to write about, you’ll want to update at least once a week to keep peoples’ attention. When in doubt, make sure that the blog accurately represents your brand with up to date information, and that the content that you publish is interesting (just filling space with words isn’t going to attract readers). The benefit of putting the effort in here is that you can turn your blog into a regular part of your members’ lives rather than a one-time stop.
If you’re new to the social media world it’s worth it to point out that you don’t need to build a presence on every single platform out there. It usually makes a lot more sense to establish yourself on one or two social media platforms rather than all of them, especially if the person in charge of the accounts also keeps up the company blog. Don’t spread yourself too thin, or you’ll end up looking unprofessional. Non-profit blogs stand to benefit most from Twitter, Google+, and Facebook, each differently useful depending on what you’re looking for.
Twitter is inherently the most share-friendly platform and allows other to rapidly see and share your content with others. One of the biggest strengths of Twitter is that people connected on Twitter don’t usually know each other in person, but will generally gather around topical themes, meaning that if you can gain a few followers with large followings you can rapidly and easily reach across demographics to a very large audience.
Facebook’s strength is the opposite of Twitter’s. Most people connected to each other on Facebook know each other, and may well be willing to click on something in their feed if their friends’ comments catch their interest rather than the headline of your post.
Google+ allows you to join and share your content in large established groups based on your specific business niche, and can be especially helpful in getting your name out if you don’t already have a large following. Additionally it’s heavily populated by bloggers and businesses, which can help you gain additional exposure.
Pinterest and LinkedIn all also have their uses, but tend to be more difficult to use successfully because the prior is better for sharing specific products, while the latter works best as a source for industry news and reaching out to professionals for their expertise.
Victoria Michelson is a freelance writer for Wild Apricot. When she isn’t talking too much about membership software, she spends her time running races to support local nonprofit organizations in Boise, ID.