Google Analytics is by far the best website tracking tool out there. If you haven’t taken the time to really understand how to use it and you are serious about your website traction dive in and take a look at the different variables the data can provide you. One area of Google Analytics that people tend to overlook is the content analytics portion. If you are a power blogger or have a great deal of website content you can see just how effective your efforts are through using this free tool — data like this can be priceless.
You can view everything from time on page to bounce rate and everything in between.
In this Google Analytics YouTube Video they discuss just how important it can be to track all your content.