Content marketing is an essential part of SEO success. It helps businesses reach their target audiences, build relationships with customers, and increase brand recognition. But if you’re not sure how to go about it, don’t worry. We’ve got you covered! In this article, we’ll provide 10 examples of content marketing that can help boost your SEO. Learn how to use blog posts, video tutorials, infographics and more to get your website noticed by search engines and potential customers alike. Let’s get started!
Blog Posts
Creating blog posts is an effective way to boost your SEO. It helps you to get more visibility in search engine results, as well as to establish yourself as a thought leader in your industry. Blog posts also create an opportunity for you to engage with potential customers and increase your brand recognition.
When writing blog posts, be sure to include relevant keywords and link back to other content on your website. Doing this will help your website rank higher in search engines and generate more organic traffic. Additionally, creating informative and engaging content that adds value to readers will encourage them to come back for more of your content and share it with their networks.
Video Tutorials
Video tutorials are an effective way to boost your SEO. They can help explain complex topics and processes, drive website traffic, and increase the visibility of your brand. With a well-crafted video tutorial, you can engage a wider audience and provide them with valuable information while demonstrating your expertise on the subject.
Creating video tutorials doesn’t have to be expensive or time consuming either. You can create short videos that are easy to understand and packed with useful content. Additionally, you can use tools such as screen recording software or simply record yourself speaking about the topic. By doing this, you can quickly produce high quality content that will bring more attention to your business and help increase its rankings in search engine results pages (SERPs).
Infographics
Infographics are one of the most powerful tools for boosting SEO. They are visually appealing, easy to understand, and shareable. Not only do they help draw in potential customers with their eye-catching design, but they also provide valuable information that can engage the audience and clearly explain complex concepts. Infographics can also be used to drive organic traffic to a website or blog by including the URL in the graphic itself, as well as being shared on social media sites like Facebook, Twitter, and Instagram. Plus, it’s easy to track how often an infographic gets shared or viewed so you can monitor its success. Taking advantage of infographics is a great way to increase engagement levels and boost your website’s visibility on search engines.
Podcasts
Infographics are an effective way to convey complex information quickly and easily. By combining text, visuals, and statistics, they can be used to attract readers and drive traffic to your blog or website while also helping with SEO.
Podcasts are another great tool for content marketing and SEO. They provide a unique opportunity to engage with your audience in a more conversational way than just writing blog posts or articles. Podcasts allow you to share stories, tips, advice, and more that can help boost your website’s visibility and rankings in search engine results. Plus, podcasting is relatively easy to do – all you need is a microphone and some basic recording software.
Social Media Posts
When it comes to content marketing, social media posts are a great way to get your SEO boost. They can be used to reach potential customers, build relationships with current customers, and increase website traffic. With the right strategy, social media posts can drive more qualified leads and conversions for your business.
Creating content specifically designed for social media is essential in order to be successful. It should be concise yet engaging; provide value to readers; and be tailored to the platform you are using (e.g., Twitter, Facebook). Incorporating visuals such as images or videos can help draw attention and make the post stand out from the crowd. Additionally, consider linking back to relevant pages on your website in order to maximize SEO benefits. With careful planning and execution, you can leverage social media posts as an effective tool for boosting SEO performance.
Frequently Asked Questions
What Is The Best Way To Track The Success Of A Content Marketing Campaign?
Tracking the success of a content marketing campaign is key to knowing if your efforts are yielding results. It’s important to have metrics in place to measure the performance of your content, such as website traffic, leads generated and conversions made. You should also track engagement with your content by measuring clicks, shares, likes and comments. These metrics will help you determine which types of content are resonating with customers, allowing you to refine your strategy and boost your SEO.
How Can Content Marketing Help A Small Business Stand Out From The Competition?
Content marketing can be an effective way for small businesses to stand out from the competition. By creating helpful, educational, and engaging content that is closely aligned with their target market’s needs and interests, small businesses can gain visibility, build trust with their target audience, and establish themselves as industry experts. This type of content can also help improve search engine rankings by increasing website traffic and improving click-through rates. Additionally, content marketing can support other digital marketing efforts such as SEO, PPC campaigns, email marketing, or social media campaigns. With a well-defined strategy in place, content marketing can help a small business reach its goals faster.
What Strategies Should Be Used To Ensure Content Is Optimized For SEO?
Content optimization for SEO is essential in order to get the most out of your content marketing efforts. To ensure your content is optimized for SEO, you should focus on keyword research and placement, create unique titles and meta descriptions, use internal and external links, optimize your images with alt tags and captions, include social media sharing buttons, and make sure the content is structured properly. Additionally, make sure that the text is clear and concise so that it can be easily understood by both search engines and readers alike.
How Often Should Content Be Updated For Maximum SEO Impact?
Updating content frequently is important for SEO, as search engines are always looking for fresh and relevant information. How often you should update your content depends on the type of content you’re producing and the goals of your SEO strategy. For example, blog posts can usually be updated every few months or so, while product pages may need to be updated more regularly to keep up with any changes in pricing or availability.
What Are Some Tips For Developing Engaging Content For A Target Audience?
Creating content that resonates with your target audience is key for a successful SEO strategy. It’s important to tailor the content to the needs and preferences of your readers. Develop content that encourages engagement through interactive elements such as polls, quizzes, and surveys. Incorporate visuals like infographics, GIFs, and videos to hold reader attention and make complex topics easier to understand. Utilize storytelling techniques to keep readers engaged and help them identify with your message. Monitor analytics to gain insight into which content types deliver the best results, so you can adjust accordingly.
Conclusion
To sum up, content marketing is an essential part of any SEO strategy. It is important to track the success of a campaign, use strategies to ensure it is optimized for SEO, and update content regularly for maximum impact. For small businesses, engaging content can help them stand out from competition. Finally, by understanding the target audience and producing interesting content that resonates with them, it will ensure the best possible outcome. With these tips in mind, businesses should be well on their way to improving their SEO through effective content marketing.
Quality content plays a vital role in digital marketing. And as the digital industry continues to expand, customer expectations are also increasing. They expect a seamless experience and seek engaging content on every page. And this is why brands must find a way to stand out, or else they get left out by their competitors.
Creative Services Team – Who Are They?
It is easier now to ensure effective content creation. And most brands turn to find help from a creative services team. They have experts in digital content creation that can benefit a brand. In this creative industry, a team of experts designs and takes campaign leadership roles. A creative team has experts in design and marketing.
These people will brainstorm how to help a business through its brand’s appearance. The most common roles on a creative team are as follows:
- Creative director: They lead the creative team.
- Content strategist: They are the ones who assess the brands’ marketing goals.
- Graphic designer: They are the ones who provide the visual aspect of the project. The web graphic designer specializes in the area of graphic design.
- Web designer and developer: The web and graphic designer and developer work hand in hand towards brand success.
- Copywriter: They are experts in using words to market a brand. Their primary role is to convey the brand’s message.
- Photo and video producer: They produce promotional images and videos for the client to improve website graphics.
How a Brand Benefits From Creative Services
Working with a creative services team has many advantages as a brand. Both a start-up and a well-established business can benefit from creative team services. Their creativity and quality work would be a great help. Continue reading to know more about how this reflects your brand.
Take Marketing Stress Off Your Worries
The marketing aspect of running a business is easier said than done. The digital world is tricky; you must understand how it works well. Even big companies with a marketing team onboard still prefer third-party services. A company with a specified budget hires professionals in marketing. This ensures they get measurable results.
Improved Productivity
Outsourcing marketing design services is best when this is not a strength of your onboard staff. This way, your team can focus more on a much bigger project. Leave the marketing responsibility to the trusted creative team you hired. They know exactly what to do because they are knowledgeable and experienced in this field. This means they will know how to help your brand reap the benefits of what you paid for.
Boost Sales
Working with a creative team can help boost company sales. Once a brand hires the right design and branding service, the investment return can double. A creative team has experts who will find a way to help a brand reach a broader audience. And in turn, it will increase sales as more customers patronize the brand.
Tips for Creating Content With Creative Services
Creating quality content is crucial for every business. Brands aim to build a strong online presence. And that is by connecting with their target audience. In most cases, they choose to outsource creative services. They have experts that can help provide professional guidance to produce visually appealing and engaging content.
Below are tips and best practices for creating quality content with the help of creative experts in the design services industry:
Know Your Target Audience
You must identify your target audience to determine the type of content to produce. When creating content, there are certain factors to consider. It includes your audiences’ age and gender, what they prefer to look for online, and their origin. Working with talented people from graphic design and marketing services can help you produce content to your audiences’ preferences.
Determine Your Goals
There are specific goals to set when creating content. Some brands want to boost their online presence. Others aim to generate more leads and sales. You must have a primary objective. Being transparent with your marketing goals will guide you in determining what type of content to create.
Resonate With Your Audience
Use your content to your brand’s advantage. You don’t just publish just for the sake of it. It is your chance to connect with your audience. Resonate with what they need and prefer. Your content must be relatable, as this would drive more traffic. Your target audience must find value in what you share online.
Always Prioritize Quality
You must strive to get content out there regularly to boost your online presence. Still, always remember to prioritize quality over quantity. Do not just publish content because it’s time that you do. It must be concise and well-written, and ensure it’s visually captivating by using graphic and web designing.
Focus On SEO
Search engine optimization (SEO) is the process of helping boost your website’s visibility in the online world. Follow SEO best practices by using relevant keywords and phrases. This way, your content is easier to search for. In return, it will reach a wider audience and boost website traffic.
Monitor Results
Your responsibility does not end with publishing content online. You must make sure that your content marketing strategy is a success. You can use analytic tools to monitor and analyze. Pay close attention to the metrics. Look into the level of engagement and conversion rates your content produces.
Conclusion
Producing quality content to get customers’ attention online will take work. Brands must understand the advantages of using great content. They should know how this can affect their digital marketing success. To do this, a brand needs the best design and marketing services.
A creative team does not have to be on board. These days, you can find them online. There are third-party creative content services providers out there. Do your research on their capabilities to help your brand succeed. You can look into their design portfolio marketing services. By following these tips and best practices, it is now possible for your brand to create compelling and relatable content.
Data is everything in the corporate world of today. Businesses can use analytics to monitor client behavior and preferences, spot trends, and recommend data-driven marketing solutions as necessary.
Companies run the risk of making decisions based on inaccurate or dated information if they don’t grasp data-driven marketing.
For marketers who want to remain ahead of the competition and make sure their campaigns are as successful as possible, data-driven marketing is essential.
Businesses can use analytics to make wise choices based on the wants and needs of their customers, leading to more effective marketing campaigns. Let us explore the importance of data-driven content marketing in 2023:
What is Data-Driven Marketing?
When it comes to improving marketing tactics, data-driven content marketing is the way to go.
Information is gathered from a specific group of people who fit the description of the company’s ideal customer or client. Effective content marketing strategies can then be developed with the help of the collected data.
You can either use a broad, shotgun approach, or you can use data to develop a targeted strategy.
When comparing content marketing strategies, one that is data-driven will always outperform a more scattershot approach.
This is because, unlike traditional content marketing methods, data-driven content marketing uses actual information gleaned from the actions and reactions of actual customers.
Organizations can improve the efficiency of a marketing channel with the assistance of data-driven insights into content marketing strategies.
Overview of the Importance of Data-Driven Content Marketing in 2023
Marketers can reap many rewards from an emphasis on data. Through this, your team can better understand the priorities of potential clients and employ that knowledge to win them over.
You will also have access to all the context you need to evaluate the success or failure of your efforts. The use of data-driven marketing eliminates guesswork and enables you to make educated choices about the strategies you deploy.
In addition to helping you sell more of your product, data-driven marketing can also help you make your brand’s communications feel more genuine. Customers are more likely to react favorably to personalized messaging than boilerplate ad copy.
Benefits of Data-Driven Content Marketing
1. Improved Targeting
A marketer’s ideal client is one who not only converts into a buyer but also becomes a devoted patron and enthusiastic promoter of the business among their social circles.
Internet and brick-and-mortar retailers alike have access to a wealth of information that can be used to learn intimate details about each customer.
User demographics, browsing patterns, and website engagement are just some metrics that can be gleaned from using tracking tools for online marketing. You can find your “perfect” clientele with the aid of data.
2. Increased Engagement
Data-driven marketing lets marketers put consumers first and engage them in ways they like. Data-driven marketing optimizes benefits for marketers and eliminates annoying, irrelevant messages that disrupt consumer journeys.
Data-driven marketing strategies to enhance and personalize customer engagement include:
Bring your data and organization together to build seamless customer journeys across networks and touchpoints. Unify brand messaging across functions, not just marketing efforts, to deliver contextual customer experiences.
Create more detailed buyer personas using browsing history, past sales, content performance, engagement, etc. This lets you reconnect and remind your audience about the brand at the right times and places to drive action.
For instance, you can target social media ads to recent website visitors or send abandoned cart emails to current customers to encourage them to buy.
Historical data analytics can help you determine the best time for promos. This can optimize promotional program duration and timing.
3. Enhanced Customer Experience
While estimates for the number of advertising texts an individual is exposed to daily can be all over the map, it’s safe to say that it’s in the hundreds, if not thousands.
Add to that the countless hours spent consuming online material through texting, social media, video streaming, podcast listening, and general web browsing.
Marketers try to cut through the clutter by employing strategies like ‘personalization’ and ‘right message, right time, right place.’ However, when customers receive a clear message, they may consider, ‘Finally, there are people who understand what I want!’
Amazon’s and Netflix’s use of recommendation engines to propose goods and content, respectively, are the best examples of this type of technology in use today.
4. Better Return on Investment (ROI)
To improve the customer experience, data-driven marketing mainly uses detailed consumer profiles.
Because nearly half of the customers say they left a website to purchase a product somewhere else after having a negative experience, this is the key to the successful growth of a company.
Marketers prioritizing consistent content creation are 13 times more likely to see positive ROI.
Enhancing personalization through data-driven marketing results in a positive customer experience and increases consumer confidence in brands. Return on investment (ROI) can also be increased by personalizing the client experience.
How to Implement Data-Driven Content Marketing in 2023
1. Define Your Goals and Objectives
Before collecting data, you need to know your end goal(s). Like many businesses that use data-driven marketing, you must decide what you hope to accomplish with the information.
Why? Because your goals will determine your actions from here on out. You’ll have a sense of what data to gather. Find out where to obtain it. In addition to what sort of information to seek.
What you want to accomplish with your software will determine this. Person-specific user accounts require an emphasis on data collection from end users. Focus on attribution data if you want to trace the customer’s journey and where they came from before making a buy.
After you’ve settled on an objective, it’s time to set up the key performance indicators (KPIs) that will enable you to gauge your progress toward that end.
2. Identify Your Target Audience
The primary advantage of knowing your audience is that you can effectively tailor your message to them.
Marketers can learn intimate details about their demographic with the help of data-driven marketing decisions.
With the help of CRM (customer relationship management) insights, a marketer can better understand consumer behavior by analyzing customers’ past data and employing this knowledge to fortify and strengthen relationships with existing clients.
Traditional marketing relies on assumptions about consumers based on previous trends rather than current demographic data.
Semrush’s Market Explorer is a great resource for understanding your target group better.
3. Create a Content Marketing Strategy
Search engine traffic and social media interaction are two major benefits of content marketing. These, in turn, can lead to more useful actions by your audience.
An effective content marketing effort begins with careful planning. Clearly defining these factors early on will help you stay on track and complete your job successfully. It ensures that your campaign’s components remain in sync and laid out.
The ‘click funnel’ is a useful tool for guiding your content marketing strategy. You can better meet the requirements of your target audience by aligning your content with crucial parts of the customer’s journey.
4. Measure and Analyze the Results
If you want an accurate evaluation of the outcomes, you need to check your dashboards consistently. Monitor your conversion rates and return on investment (ROI) if increasing your profitability is one of your goals.
Tracking brand mentions, discussions, and impressions on social media can help you increase brand recognition, which should be one of your goals.
Best Practices for Data-Driven Content Marketing in 2023
1. Use Data to Create Relevant and Valuable Content
Have you ever bought something and then found advertisements for it all over the internet? Customers are irritated by this bad experience, and precious advertising dollars are well-spent.
You should gather your customer information in a single, centralized place, such as a CRM, to prevent this error and ensure your consumer targeting is as precise as possible.
You can identify them as they progress through the funnel based on each touchpoint they interact with.
You can target more accurately and prevent serving irrelevant ads by having a full picture of every customer.
2. Utilize A/B Testing to Optimize Your Content
Intuition is needed to produce quality material. You want content that is accurate, useful and satisfies user requirements. A/B testing is one method to find out if your content is successful.
A/B testing, also called split testing, gives actual users a sneak peek at your material in a way that yields insightful feedback. By avoiding haphazard content publication and generic, one-size-fits-all solutions, you can better serve your users while saving time.
To ensure that the assessment is successful, you must do it correctly.
Your website should have valuable content on every page for users. However, only some pages are made similarly in terms of ROI.
3. Continuously Measure and Analyze Your Results
The data-driven strategy calls for in-depth monitoring of progress at frequent intervals. Only by monitoring customer actions can you create an effective plan for your business.
After you’ve analyzed the initial data, you should keep testing to find the optimal marketing strategy.
Conclusion
In today’s global economy, data is king. With the help of analytics, companies can monitor consumer actions and preferences, spot patterns, and implement data-driven marketing strategies.
Marketers who want to remain ahead of the competition and ensure their campaigns are as successful as possible must embrace data-driven marketing.
Content marketing is the core of digital marketing. It involves creating and distributing valuable, relevant, and consistent content to attract an audience, build relationships with them, and drive profitable customer action. However, not all content strategies can help you to effectively achieve the desired results. Creating an effective content strategy requires understanding your target audience, the type of content they are most likely to consume and engage with, and the channels they are using. Here are five tips for improving your content marketing strategy:
1. Set Clear Objectives
Before creating any content, it’s essential to clearly understand what you want to achieve with your content strategy. If you are looking to drive more website visits, generate more leads, or increase brand awareness, then setting clear objectives will help you create a plan of action and measure the success of your efforts. You can also use the SMART goal-setting technique to better define your objectives. This involves setting specific, measurable, attainable, relevant, and time-oriented goals that are realistic and achievable.
2. Know Your Audience
You can’t create content unless you know who you’re creating it for. It’s important to clearly understand your target audience and the type of content they are most likely to engage with. Researching your target audience will help you create content that resonates with them, drives engagement, and ultimately leads to conversions. It also helps create content and a website that fits the needs of your audience. You can use surveys or interviews to gain insights into specific segments of your audience or use social listening tools to better understand their interests, needs, and preferences.
3. Choose the Correct Content Format
When it comes to content marketing, there are numerous formats you can choose from, including blog posts, videos, podcasts, and infographics. Take time to understand the different common types of digital content and decide which ones are most likely to resonate with your target audience. You don’t have to limit yourself to one format; mix it up and use different formats to keep things interesting.
4. Content Promotion
Creating great content is just half the battle; you also have to promote it effectively for it to be seen by your target audience. Utilize a mix of organic and paid strategies, such as social media, influencer marketing, and email campaigns. You can also repurpose your content to make it easier for people to find and share.
SEO is also an important factor when it comes to content promotion. Make sure you optimize your content for SEO, as well as include internal and external links to help improve your ranking in search engine results. Another way to increase reach and engagement is leveraging user-generated content, such as reviews and ratings. Encouraging customers to share their experiences with your brand will boost visibility and build trust and credibility.
5. Track Results
Analytics are essential for evaluating the performance of your content marketing efforts. Use tracking tools, such as Google Analytics, to measure website traffic, see which content pieces are performing best and identify areas for improvement. Make sure to regularly review the data and adjust your strategy accordingly.
Creating an effective content strategy requires careful planning, research, and execution. Implementing these five tips will help you create a content strategy that resonates with your audience, drives engagement, and leads to conversions.
Content creators are lucky. They can market their products in many ways, such as through SEO on their website or social media. But, have you ever thought about visual marketing?
To get on with a content marketing campaign, you must know things that will stir up your online growth and engagement.
The fact is that; text-established content will always be an essential part of marketing. But, this is not all. To scale up the heights of content marketing, you need visual content for your marketing strategy.
Visual content marketing will crown your marketing efforts. It’s a more strategic way of using visual assets to help you attain your goals. Think about when you include stunning pictures and imagery to capture your audience’s attention more. It makes more sense. People love visuals more than texts.
Do you know that 93% of all communication is non-verbal? And that 90% of the information relayed to the brain is visual. Again, the brain processes visual info 60,000 times quicker than text-based info.
Indeed, this is why visuals for your marketing strategy will most likely:
- Increase your audience reach
- Enhance your brand
- Help you earn new businesses.
Visual content marketing proves to be more successful in marketing campaigns than other forms of communication. Content marketers who consider visual contents are likely to gain higher and quicker returns in terms of:
- More fans and followers
- Leads
- Clients
- Readers
- Revenue (sums it all)
Read on to discover the types of visual content you should use for your marketing strategy.
Infographics
Are you a content creator, yet you always struggle to present adequate information or data in a simple manner? Well, if this is you, then you need to start using infographic content marketing.
Infographics are visual representations of data or information. This is a remarkable tool for sharing complex content with your audience in a simplified image-based format. Often, images are used alongside text. But infographics are visuals with self-contained information.
Marketing infographic content is a reliable and rewarding medium for businesses and companies to communicate information. It addresses the audience’s need for visible details.
Infographics offer significant value to content marketers because of the compelling manner in which they simplify detailed info. This is in terms of presenting greater clarity.
Successful brand marketers know how powerful infographics are for their content marketing. 84% of those who have used them state the medium as effective. So, how does it increase the effectiveness of your content marketing?
- It’s an intelligent way to share information. It organizes seemingly overwhelming facts and statistics into more exciting and visually-appealing content.
- It presents content in an easy-to-digest format, making it easy to understand and share.
- Infographics significantly impact content marketing because they help bring out essential information, presenting them with appealing graphics. This makes it an impressive way to present important data to your audience.
- They also make your marketing details more content-driven. It enables you to discuss the content’s story and statistics comprehensively yet uncomplicatedly.
- The graphics are more engaging and informative. But, it would help if you designed the content appealingly and based on your audience’s needs. Thus, you should always choose the right infographic content marketing.
Now, let’s find out how you can maximize the use of infographics to boost your web traffic.
Find fresh, trending, or the most viewed content to make an infographic. You then select the visual design and layout based on your topic and content.
When designing the infographic, consider the following elements to make it more effective and boost your audience engagement.
Infographic Visuals
- Ensure the form of infographic you choose (charts or graphs) aligns with your business and audience. This will enhance your message.
- Include shapes, lines, frames, and borders to present your content in an organized manner. Hence, your audience can easily interpret it.
- Use bold colors and contrasting ones that highlight the key details that support the rest of the information in the background.
Infographic Content
- Use a story with characters to create an engaging infographic. It proves effective in connecting with the audience’s emotions.
- Use headlines aligned with your target audience and business. Give your audience an insight into the relevant topics they are looking for.
- Use complimentary font styles.
- Present fact-based information and use verified statistical data. It helps inform your readers that even industry experts agree with what you’re saying.
- There should be a balance between the visual and text content.
Source: contentmarketing.io
Visual Call-To-Action (CTAs)
Call-to-Actions are an excellent way to use visual content marketing to improve user experience and drive conversions. Successful inbound marketers will tell you that the visual call-to-actions are their secret weapon.
It works great whether you’re looking to:
- Increase conversions rates,
- Boost traffic, or
- Improve leads or sales.
CTAs are often the doorway to visitors’ action on your website. Statistics indicate that more than 90% of web visitors who read your content’s headline will also read your CTA copy.
Content marketers can use visual CTAs to drive conversions. Write your whole piece of meaningful content, then pop up an appealing visual CTA at the end.
To drive more conversion rates, apply several CTAs to each content page to break things up and increase conversion rates. You can also let your content flow logically on your website through different CTAs types. This will help site visitors quickly locate the information they’re looking for.
Screenshots
Screenshots are excellent in giving your audience a sneak peek into your product or service’s inner workings. You get to show what specific services or product benefits you offer.
You can also formulate your screenshot by combining marketing content and a testimonial. This will help boost your credibility. When creating a tutorial blog post, using screenshots to break up the process can be a beneficial form of visual aid for your audience.
The screenshots will also help back up the claims in your sales content. For instance, if you’re marketing particular software that can execute some unique functions, a screenshot with a caption can form the visual aid your audience requires to trust your marketing claims.
Indeed, screenshots can be used beneficially as a trust-building tool. It would help if you used them in capturing customer reviews or testimonials from various industry forums or your social media platforms.
You can also incorporate some screenshots into your SlideShare presentations or infographics. They significantly add more meaning to the data or statistics you are presenting.
Videos
It matters most to present your visual content through video. 90% of consumers report that online product videos made them conclude their purchase decisions. This is according to recent statistics.
To be more effective, it helps to create short and memorable videos, despite how long your content may be. The video content is remarkable in support of your brand. And you can use it ideally in highlighting your brand’s benefits.
Videos also effectively present common concerns, followed by step-step solutions that your product offers. A great video will serve as an additional influence on your marketing campaign.
A 1-minute video alone can indicate to the consumers much more than it would in a long-to-read article. You can have the videos published on YouTube or your social media platforms.
Besides, you can also have them in the form of:
- Webinars
- Live videos
- Self-hosted videos
- Online courses
When done well, video content can be a powerful way to spread your brand’s message in an easily accessible form and to a larger audience. It works perfectly with both B2B and B2C content strategies and branding.
Key Takeaways
Visuals are one of the most potent resources a content marketer can have. They help capture the audience’s attention like no other. Most importantly, your audience will likely remember what they see rather than what they read.
Remember that when publishing a piece of online content, it enters into a vast and complex environment. Here, it gets to contend with thousands of competitors, seeking your target audience’s attention.
So, visual elements can be significant in setting you apart. It can help put you at a higher edge than your competitors. This will make your content more engaging, and it won’t get lost amidst other content mix-ups.
Indeed, visuals are excellent for your content marketing. They make your web pages look exciting and inviting. Instead of using boring heavy texts, you benefit from branded imagery and data visualizations.
Thus, the experience gets captivating for your web visitors, fans, and customers. Instead of dull, long texts, they get to connect easily to your brand as they scroll down the pages.
Whether you’re creating new content or revamping an old one, it doesn’t matter. Visual marketing helps in connecting your brand with a broader audience.
The visual elements are a powerful way of attracting your target audience’s attention. They captivate web visitors to check your content and engage further with your brand. As a result, the audiences can easily convert into new and loyal customers.
More so, content that satisfies user-search intent will be one of the top rankings in search engines. This will increase your content’s conversion rates and boost your returns.
In this world of content, quality is the thing that stands above everything else. Over time, it has become a known thing for all writers that they have to come up with high-quality content in any case. The rising demand for content over the web is forcing writers to focus on another thing, i.e., the delivery of content on time. If you are doing a job or have received a writing order as a freelancer, you’ll be given a limited time to deliver high-quality content. If you fail to submit content within the deadline, your overall worth will be affected. To prevent yourself from facing such a thing, you should know the tricks you can follow to create high-quality content on time. Here, in this article, we will highlight the 5 main tips you can follow. So let’s get started without any further ado!
Don’t Research in Intervals
When creating high-quality content, writers must thoroughly research the topics they are assigned. This research involves digging into the things that are related to the topic directly and indirectly. While doing research, you need to make sure that you are listing down key points or creating a mind map that will work as a major resource when you jump onto the writing process. Producing high-quality content on time becomes impossible for writers who keep writing and researching simultaneously. The research in intervals can be a major reason behind your inefficiency in jotting down content on time. Therefore, you must avoid it and complete the entire research process at the very beginning. In this way, you’ll also be saved from losing important points that pop into your mind regarding the content you are working on.
Keep Your Audience in Mind
Suppose that you need to visit a place urgently, but you don’t know in which direction it is located. You’ll never be able to reach it without having a map, no matter how hard you try. Similar is the case for content creation; you won’t be able to produce high-quality content that delivers desired results without knowing who you are writing it for. That’s why you need to keep your audience in mind, as it is the roadmap to reach your destination. To produce content on time, it’s essential to know who will read it. If you have this information, you’ll be able to stay on track and jot down what you want to without facing any confusion and wasting time.
Adjust Keywords Naturally
If we talk mainly about web content, keywords have a main role. Whether you’re writing a product description, blog, or any other type of content, you’ll need to use keywords that match the user’s intent to click and go through it. To produce high-quality content, you must ensure that the keywords aren’t stuffed into the article. As a writer, when you are asked to include keywords in content, it increases the overall time you take to complete it. On the other hand, while using keywords naturally, you can produce quality content in less time. It is because the natural usage of keywords comes in flow; hence, this practice takes less time than stuffing keywords.
Use the Paraphrasing Technique
We often have to write on similar topics covering the same points. In such scenarios, we often feel that producing high-quality content wouldn’t be possible in the given timeframe. The best way to skip this nuisance is by using the paraphrasing technique. Paraphrasing is the process of rephrasing the already available text to eliminate duplication while the context is maintained. If you think you aren’t good at it and it will take much time, then you can opt to use a paraphrasing tool. The AI-based paraphraser can help you generate high-quality content in no time. The online rephrasing tool will allow you to meet your content needs without spending much time and effort.
Avoid Jargon
The usage of jargon is a common mistake made by writers in order to bring variety to their content. You should know that using difficult words doesn’t define the quality of content. What many writers do while creating content is spend a considerable amount of time finding unusual words to replace usual terms to make their work stand out. However, such things don’t fascinate the readers or capture their attention; instead, most readers search for content that is simply written and easy to understand. For this reason, you should completely avoid using jargon, as it has no part in improving the quality of your work, and it will also consume more time.
The competition for small businesses in the commercial market is growing rapidly day by day. It is something that hinders their growth and forces them to take a defensive approach at the start. Besides offering quality products and services, marketing is the only instrument that helps them to counter this competition. It offers them an edge over the industry rivals, provided they have chosen some unique promotional techniques. This is the major reason why small businesses focus heavily on marketing, as it is the only way that can initially help them to get a name in the industry.
The marketing medium has also become a bit competitive because everyone is using a similar types of promotional techniques. It could be said that conventional practices are now becoming obsolete or less useful in terms of attracting customers. The rise of content marketing has instead taken its place by strong margins. It provides small businesses a great way to promote their products/services by sharing engaging content. From social media to news publications, content marketing provides wider scope to market products on various platforms. It depends on the marketers to select the right channels that can offer them wide reach, precisely according to the preset marketing goals.
In this article, we will talk about the importance of content marketing for small businesses. This will let you know how content marketing offers a strong impetus to the success of any small business. We will also list down some ideas that can help new startups to get started with content marketing. Let’s first understand the basics of this marketing technique below.
What is Content Marketing?
Content marketing is a unique way of promoting any service through content. This could be in different forms, ranging from blog posts to social media content and more others. The goal behind using this content is to educate people about any relevant product. This is certainly a new form of marketing that relies purely on the sharing of organic content to get customers’ attention.
The scope of content marketing is rising rapidly with each passing day. Earlier, it was only limited to blogs and articles, but now it has surpassed these mediums quite effectively. Content marketing is now termed a wider perspective that includes multiple types of digital marketing platforms. The organic reach through content marketing is also limitless, providing businesses tons of opportunities to engage and grab customers.
Today, content marketing is considered the best promotional tool for small businesses. It doesn’t require a huge budget, yet it offers big gains to SMBs from the online world. There are various examples available in the market that illustrates the emergence of SMBs through content marketing. It provides us valuable information on how content marketing can be effectively used to get organic traffic, as well as regular conversions from the market.
Top Content Marketing Ideas for Small Businesses
We all know the fact that small businesses often feel the pressure of high competition in the market. Many of the industry bigwigs get an upper hand over them due to having a solid established name in the market. This is where strong SMBs need strong marketing tactics to counter their pressure in the circuit. They need a stable yet creative technique to attract more customers, without precisely investing all of their capital.
This could be done by using creative content marketing techniques. Unfortunately, some beginners do not know about its smart practices. But, don’t worry, this article will help you to learn most of them. Here are the popular content marketing techniques that could help your startup to gain attraction in the market. Let’s discuss them one by one below.
Target Social Media to Gain Attention
Social media is termed to be the best platform for content marketing. It provides small businesses a great opportunity to reach thousands of customers. Today, every business relies heavily on social media marketing to get organic traffic. The usage of targeted content is therefore termed important for social media platforms. It ensures to deliver a specific message, aimed toward engaging a selected class of potential customers.
For small businesses, social media offers a lot of opportunities for content marketing. Not just promoting articles or blogs, but social media platforms can be used to promote weekly offers, discounted product deals, and more others. All of these require smart content planning coupled with a strategy of defined business goals.
Use Email Marketing Smartly
Email marketing is still considered important to get organic leads from the internet. It allows marketers to reach hundreds of potential customers within just a few clicks. However, it sometimes becomes useless when the email content is not created according to the required standards. This is where many people lack in making full use of email marketing.
As per best recommendations, emails should be concise and straight to the point. You can think about various short cover letter examples in this regard to understand any email write-up concept. It is similar to that in terms of describing the main points/offers in much of the content. It is certainly one of the best content marketing techniques for small businesses, provided they are also targeting the right audience through it.
Start a Podcast
With the rise of the video marketing trend, many influencers are using the podcast as a great tool to market certain businesses. It is indeed a unique way to communicate with your followers and engage them towards any product or service. Nowadays, businesses hire professional podcasters to maintain a strong social presence. They know that modern content marketing is based on delivering a business message creatively to the customers. This could be perfectly done by starting podcasts or any other video marketing stream that can engage the masses quickly.
Today, podcasts are becoming increasingly popular on the internet, as people from different sections of life love to listen to them. Considering this popularity, many sites are also allowing content marketers to host them professionally on a hosting platform. This describes the growing importance of podcasts, and how crucial they are becoming for content marketers or influencers to promote any business.
Final Words
That concludes our entire article in which we have discussed about different content marketing ideas for small businesses. These techniques are very handy for startups to gain organic attention towards their business. It can help SMBs to reach out thousands of customers, precisely by using the power of content. They provide a strong impetus to digital marketing activities, so that marketers can effectively promote their business using targeted content. These strategies are also considered good for long-term business promotion, provided you are using a smart sustainable marketing concept in them.
How do you decide what material to develop and promote, or what subjects to focus on for your content marketing efforts?
Do you have trouble coming up with new ideas on a regular basis?
When you have to consistently come up with new material for your audience, it can be difficult and exhausting.
There is no need to be alarmed; we’ve been there, too!
We’ll run out of ideas at some point, but it won’t be the end of the world. Step back from your content marketing efforts for a while and take stock of what you’ve learned.
What Exactly Is Content Marketing?
With content marketing, you create and disseminate valuable, consistent, and relevant information in order to engage a certain audience, keep them interested, and motivate them to take action that results in revenue for your business.
Publishing on social media, video marketing, press releases, guest blogging, e-newsletters, and video content are all examples of content marketing strategies.
Some businesses choose to hire a content marketing agency when developing their strategy for content marketing.
Content Marketing Topics: 3 Pointers for Success
Keeping a Record of Your Content Plan
When you document your content strategy, you’re doing more than just keeping track of the information you produce. For your content marketing plan to be successful, you need to know why and who you’re developing it for, as well as what channels you’ll use to promote and support it. Only 42% of content marketers have a written strategy for their content marketing efforts.
What method will you use to select a topic for your paper? If you’re having trouble coming up with subjects for your content marketing strategy, consider these five suggestions:
Determine and articulate your company’s objectives.
Building a solid foundation and getting a clear picture of your organization’s goals are the first steps in deciding on the best content marketing subjects and goals for your content. To begin with, why do you need to implement a content marketing plan? Some of the most common organizational goals for B2B and B2C firms and brands can range from lead generation to improving brand recognition to driving engagement. This is a wonderful place to start, and you can choose from a variety of content marketing strategies based on your organization’s objectives and needs.
Analyze your data to get the most out of it.
After reviewing your content marketing strategy’s organizational goals, use your analytics to see what your audience enjoys. If you’re having trouble coming up with new ideas for your content, go back to some of your best-performing posts and give an old favorite a fresh look.
When it comes to developing a content marketing plan, using analytics can help you make better choices. Businesses are increasingly turning to a fully integrated content management system (CMS) as an effective resource (CMS). A content management system like Hubspot’s lets content marketers generate and manage their material with ease while optimizing it for results and tracking its performance.
When brainstorming new content ideas, you can also use your social media insights and statistics to make informed judgments. Look for a common theme among your most popular posts after you’ve determined which ones are the most popular. No matter what the content type is, does it consistently outperform the rest? You may also want to look at how many people have interacted with these postings (by way of likes and comments, for example).
Then, ask them.
Another way to find out what your target audience wants to read about is to ask them directly. It’s crucial to know what your audience craves and wants to see because they are the ones who are connecting with your material.
This can be done in a variety of ways. Setting up a poll or posting a question on one of your social media accounts is all it takes to get started. What type of content do you want to see from your followers? Make sure to make an opportunity for open-ended responses when you ask this question.
Your FAQs can also serve as inspiration for new blog posts. The most commonly asked questions by members of your target market can be a valuable resource for developing content ideas for your marketing campaign. Even if you think you’ve exhausted all of your ideas and material, FAQs tend to change with the times and trends. FAQs evolve over time, shedding light on emerging issues and subjects that you may be able to answer.
When it comes to content marketing, it’s time for your audience to have a say in the approach.
Prepare yourself for these 10 biggest content marketing challenges.
Since there is no upper limit to the amount and variety of information that can be produced, it can be difficult to keep your content marketing fresh and appealing. Look out for these ten frequent problems and take action to overcome them as you attempt to create content that stands out amid the hundreds – possibly thousands – of posts being published at any given time.
Reflection outside the confines of the internet
Using your blog as an inbound marketing platform can be both beneficial and limited at the same time. It’s possible that blog entries could be lost in the avalanche of other content. Try to think outside of the blogosphere and provide your readers with new and in-depth content on platforms other than your own. White papers, longer articles, case studies, and films are examples of different possibilities.
The lack of funding
Good content requires a lot of time, effort, and study. Although your audience’s hunger for material is unending, the ongoing necessity to produce a large quantity at a short notice can limit your creative capacity. One way or another, producing the kind of content that will set you apart will cost you – either in terms of time or money – either your own effort to produce or the expense of hiring others to do it. While it may be more expensive to do so, outstanding content will reap its own benefits.
Quality versus quantity in a battle
How can you maintain high standards of quality while also churning out enough material to satisfy the digital marketing strategy’s voracious appetite? Your quality is going to suffer, or you’ll have to slow down to produce quality content which means less frequent posts. Good content will make all the difference to both your audience and Google, so it’s important to keep that in mind as you try to strike a balance. In order to generate great work, you don’t have to post less frequently, but you can also afford to spend a bit more time honing your writing abilities and creating engaging content.
Competition is always on the go
The fact that your competitors are also attempting to provide high-quality material at a reasonable time and cost complicates your mission. At least some of the time, your biggest competitors may be able to outperform you in terms of speed and quality of the material. Make sure you don’t get distracted by their actions. Of course, you should keep tabs on what your competitors are doing, but your primary focus should be on developing a digital marketing plan and creating content to support it.
Effectively utilizing the power of organic content
Making organic content function in the age of bought content is becoming increasingly difficult. You may easily pay for an ad on Google if you want to, but it’s equally critical that you have quality content that attracts readers on its own. It’s becoming increasingly challenging to get your material in front of your customers’ eyes, especially when sponsored advertising may be pushing other content to the head of the queue. In order to maintain reaping the benefits of organic content, email marketing is a great option.
Expectations that are too high
One of the major issues with content marketing is that many people expect it to work immediately. When you inform a customer or management that a digital marketing strategy would take years to pay off, they are unlikely to be pleased – but regrettably, that is the reality. In order for content marketing to be effective, all parties involved must be aware that it may take some time to see the benefits.
Experiencing burnout
Each day, content creators churn out tens of thousands of words and dozens of ideas. They’re going to run into a wall at some point. It’s possible that inspiration may wane, deadlines will be more difficult to meet, and the quality of your work will begin to suffer. Set realistic timelines and goals, and concentrate on the quality of the content rather than the quantity as the best option.
Making a genuine contribution, rather than merely filler
It’s easy to create material just to fill the page rather than providing true value to your readers when you’re rushing to meet deadlines or only caring about the quantity of information you publish. It’s important to be aware of this trap at all times and avoid falling into it. Be sure to take a step back and reevaluate your strategy and content on a frequent basis to make sure that your information is interesting and useful to your target audience.
It’s a delicate balancing act between artistic expression and search engine optimization
When it comes to SEO, it can be tempting to solely focus on the proper keywords and put the quality of your content on the back burner. Your readers and Google will punish you if you do this, so relax. SEO-friendly material can be created that is both informative and keyword-rich at the same time. The quality of your pages is assessed by Google, thus good content means good SEO.
Developing a strategy and keeping track of the results
It takes a lot of time and effort on your part and the part of your content team to create engaging content. Are you getting more views as a result of this? Do you need to improve the quality of your leads? Answering these questions will be easier if you have something to measure the outcomes against. It’s crucial to plan ahead of time. Start a content marketing campaign, but first determine what you hope to accomplish with it. Your strategy can be tested against its goals by comparing the results of analytic data to those of the goals.
The marketing world has changed immensely over the last few decades. The time of print publications being the top way that consumers reading their news is over. A majority of people do a large amount of reading online rather than opting to pick up a newspaper or magazine. Digital marketing has made it more important than ever to create top-quality content.
The marketplace is saturated with a variety of content and generic content simply doesn’t garner the traffic that it used to. The days of clickbait are dead and now the need for in-depth content has increased to an all-time high. The following are tips to help take your content marketing campaigns to the next level.
Create Content Ideas Based on Data
Technology has made it easier than ever to collect data on marketing and advertising campaigns. There are even tools that allow brands to find out which pieces of content delivered the most in terms of traffic or social interaction. Content needs to be based on data as this is a great way to help ensure results. A new spin on an old topic is quite common as there is only so much to write about in certain niches of business. Take the time to sit down as an entire team to help come up with ideas for content. You would be surprised how well the staff will be able to suggest topics even if they are outside of the marketing team. It is also a cool idea to think about different ways to monetize podcasts with sponsors from your niche, or with some specific podcast merch.
Get Influencers Involved
The world of influencer marketing seems to have erupted over the last 5 or so years. There has always been influencer marketing but in recent times it has come to attention. Celebrities like the Kardashians making ridiculous amounts of money for a single sponsored post. The aspect that a company has to keep in mind is ROI as micro-influencers offer a far better return than a worldwide celebrity. These influencers have built a base of trust with their followers. This trust leads to recommendations being more influential to their community. The smaller influencers are not going to recommend a product that is subpar as it would risk the trust they have built. A moderately sized influencer is going to engage with followers at a higher level than that of a Justin Bieber.
Host a Weekly Podcast with Guests
Hosting a podcast has become far more prevalent than in the past. There are plenty of professionals that have made a great living hosting a podcast like Joe Rogan. Businesses can help legitimize themselves if they are new to a specific market by simply inviting the right guest to appear on the podcast. The creation of great content can easily be done through thoughtful conversation on specific topics. An agenda should be set before the podcast as simply rambling is not going to turn a new company into a thought leader on a specific subject. Transcribing these podcasts is equally important as this can help in terms of SEO and make the content searchable.
Social Media Promotion Cannot be Undervalued
Social media is the perfect platform to promote content whether it is written, video, or a podcast. Take the time to ask a question when referring to the content in order to engage with followers. There is an option to promote posts to increase exposure but this should be done carefully. The last thing a brand wants to do is to blast a mediocre piece of content out there for the company’s target demographic to see. The images that are included on social media posts need to be carefully selected. These images can be the attraction to a piece of content especially when posted on a platform like Twitter where captions are limited to a certain number of characters.
Consider Enlisting the Help of a Marketing Agency
Looking into outsourcing your content marketing to an agency can yield results. Finding an agency that specializes in various areas of digital marketing can be wise. Picking a reliable company with years of experience is going to be the best option.
“Agencies already have established contacts in online media. This can increase the reach of a content marketing campaign. Do not underestimate what years out media outreach can do when it comes to having content placed on some of the top publications in the world”, according to Exults Marketing.
Content marketing is going to be a staple of any successful business in the digital age. Take the time to create the best content calendar possible for social media accounts, the company blog, and offsite publications. The consistent generation of quality content is not going to go unnoticed by customers as well as others in the industry. Beat the competition through intelligent marketing that is based on quality rather than trying to game the system.
There’s no denying that starting an ecommerce business today is an intimidating task. Chances are, whatever you offer, there are hundreds, maybe thousands, of other online businesses doing the same thing – and making profits at it!
In this hyper-competitive business atmosphere with an incredibly high failure rate (some studies claim this number is as high as 97%), online brands are on a constant quest to stand out.
Generally speaking, when it comes to ecommerce, copy and on-page content tends to take a backseat to aesthetics and UX-friendly design and layouts. However, if you’ve got the right brains behind the keyboard, content can be one of your most powerful weapons in converting visitors and getting them to open their wallets. A BigCommerce study found that content marketing contributes to over 75% of ecommerce revenue, directly or indirectly at major online stores.
Image Source: BigCommerce.com
Indeed, investing in content creation and marketing is one of the smartest decisions you can make for your online business. Here are a few ideas to think about when tackling your strategy for the year ahead.
Craft a Consistent Brand Voice from Day One
Building an authentic brand voice from the ground up, especially in the ecommerce world, is a very intricate task. On the website, written words are the primary vehicle for showcasing your brand voice, tone, and values. This is how people begin to trust and relate to your messaging. A big mistake to avoid early on is getting in the mindset that you will just get the basic text on the page, then tweak it later.
Keep in mind, establishing a memorable brand involves a meaningful correlation between words and visual effects. That said, the copywriting and design processes need to be on the same page during the initial creative stages.
For instance, your brand might need to have a bold, but not overconfident aura to it. Or, you might need to be cheeky, but not disrespectful or offensive. Most importantly, the copy – be it a product description, email, or social media post – needs to be able to differentiate you from every other business working towards similar goals.
British fashion brand Missguided does this beautifully, projecting itself as “forward thinking” and “inspired by real life.” The tone on their site, emails, and social networks are chatty and colloquial, the brand is constantly projecting a kooky and rebellious personality.
Image Source: Missguided.co.uk
Use Headless Tech to Extend Your Content Presence
The Small Business Marketing Report stresses the importance of content on an ecommerce site that is focused on selling products. “In a crowded market, having a website that simply serves as a brochure is no longer competitive,” says the report. While blogs on ecommerce sites are intended to provide valuable information and reviews of various products, along with use cases, the business goal of converting readers to customers remains.
However, online retailers have found it difficult to integrate content that drives traffic and offers a better experience to shoppers from backend functionality that makes order processing, payments, and other transactions possible. Again, sites that start out as blogs and then add ecommerce functionality also run into a wall when they find that their content management systems (CMS) are not up to the task.
The solution is headless ecommerce, which essentially “decouples” the presentation layer of the platform from the commerce functionality, giving retailers more legroom to serve rich brand experiences via digital content. If you’re looking to publish content that is personalized via AI-based tools, that changes dynamically across multiple devices and platforms, new-age CMSs such as Contentful or Vue will do the trick.
One of the best uses of headless ecommerce for retail brands is that it enables them to create satellite content presences, microsites, campaign-specific mini-sites, or even progressive web apps (PWA) for mobile, with top-of-the-funnel (TOFU) content that increase brand awareness, engagement, or even build a critical mass of web traffic – all of which indirectly aid in selling.
A good example of a micro-site that features a successful content series (in a specific format – video in this case) for an ecommerce brand is Will It Blend? by Blendtec, the blender and mixer maker that gained fame for their mind-blending video of blending an iPhone.
Building on the success of that video, they created a whole site just to showcase more brain-blending videos of the “Don’t try this at home” variety. And yes, it all serves to feed their marketing funnel, thanks to prominent “Our Blenders” links and other UX elements on the site.
Image Source: WillItBlend.com
Write Product Pages That Pop
Scripting product pages is an art.
Now, it doesn’t take a super-creative copywriter or an engineer to spell out the technical details and functionality of a product or service. However, this only defines a good product page. A great product page is one that does this in a way that clearly expresses the brand voice while instilling customer confidence.
Product pages are what truly define an online storefront. The bad news: A study conducted by Conversio (now Campaign Monitor) tracked over 400 ecommerce businesses and found that the average conversion rate on product pages was just below 9%.
As intimidating as this number sounds, the underlying message is brands need to step their game up and provide top notch information. Ultimately, a product page should work to give prospective customers the proper knowledge and motivation to make a purchase.
In most cases, the name of the game with product pages is writing short and sweet copy that gives potential customers all the information they need in your one-of-a-kind brand voice. Further, headings and descriptions need to be written with the proper attention to SEO. Also, just like the rest of the website, the words need to be written in accordance with the visual aesthetics of the page. As you can imagine, this is much easier said than done.
Finally, every product description needs a crystal clear value proposition that emphasizes why the visitor should buy your product. Spell it out in detail, whether your item is unique and unusual, or commodity-like and faces high competition. Cosmetics brand Glossier has mastered this art.
Image Source: Glossier.com
Over to You
If the design and visuals of an ecommerce website are its bricks, content is the mortar. When you are starting out and budgets are tight, it can be tempting to cheap out on both content creation and promotion. However, the message of your brand is what visitors (and Google) relate to. A feature-rich product range or swanky website will only get you so far if the accompanying text is plain and lifeless.
Ecommerce content has many different variables attached to it. A seasoned marketing team can tie it all together across multiple digital channels, so that your audience sees a consistent brand voice everywhere, and connects with your products, values, and unique selling proposition. Utilizing branded content to the fullest is one of the smartest decisions you will make.