content marketing

 

In this world of content, quality is the thing that stands above everything else. Over time, it has become a known thing for all writers that they have to come up with high-quality content in any case. The rising demand for content over the web is forcing writers to focus on another thing, i.e., the delivery of content on time. If you are doing a job or have received a writing order as a freelancer, you’ll be given a limited time to deliver high-quality content. If you fail to submit content within the deadline, your overall worth will be affected. To prevent yourself from facing such a thing, you should know the tricks you can follow to create high-quality content on time. Here, in this article, we will highlight the 5 main tips you can follow. So let’s get started without any further ado!

 

Don’t Research in Intervals


When creating high-quality content, writers must thoroughly research the topics they are assigned. This research involves digging into the things that are related to the topic directly and indirectly. While doing research, you need to make sure that you are listing down key points or creating a mind map that will work as a major resource when you jump onto the writing process. Producing high-quality content on time becomes impossible for writers who keep writing and researching simultaneously. The research in intervals can be a major reason behind your inefficiency in jotting down content on time. Therefore, you must avoid it and complete the entire research process at the very beginning. In this way, you’ll also be saved from losing important points that pop into your mind regarding the content you are working on.

 

Keep Your Audience in Mind


Suppose that you need to visit a place urgently, but you don’t know in which direction it is located. You’ll never be able to reach it without having a map, no matter how hard you try. Similar is the case for content creation; you won’t be able to produce high-quality content that delivers desired results without knowing who you are writing it for. That’s why you need to keep your audience in mind, as it is the roadmap to reach your destination. To produce content on time, it’s essential to know who will read it. If you have this information, you’ll be able to stay on track and jot down what you want to without facing any confusion and wasting time. 

 

Adjust Keywords Naturally


If we talk mainly about web content, keywords have a main role. Whether you’re writing a product description, blog, or any other type of content, you’ll need to use keywords that match the user’s intent to click and go through it. To produce high-quality content, you must ensure that the keywords aren’t stuffed into the article. As a writer, when you are asked to include keywords in content, it increases the overall time you take to complete it. On the other hand, while using keywords naturally, you can produce quality content in less time. It is because the natural usage of keywords comes in flow; hence, this practice takes less time than stuffing keywords. 

 

Use the Paraphrasing Technique


We often have to write on similar topics covering the same points. In such scenarios, we often feel that producing high-quality content wouldn’t be possible in the given timeframe. The best way to skip this nuisance is by using the paraphrasing technique. Paraphrasing is the process of rephrasing the already available text to eliminate duplication while the context is maintained. If you think you aren’t good at it and it will take much time, then you can opt to use a paraphrasing tool. The AI-based paraphraser can help you generate high-quality content in no time. The online rephrasing tool will allow you to meet your content needs without spending much time and effort.

 

Avoid Jargon


The usage of jargon is a common mistake made by writers in order to bring variety to their content. You should know that using difficult words doesn’t define the quality of content. What many writers do while creating content is spend a considerable amount of time finding unusual words to replace usual terms to make their work stand out. However, such things don’t fascinate the readers or capture their attention; instead, most readers search for content that is simply written and easy to understand. For this reason, you should completely avoid using jargon, as it has no part in improving the quality of your work, and it will also consume more time.

content-curation

 

For businesses looking to make an impact online, content is one of the most important parts of any digital marketing strategy. With so many brands now operating in the online space, competition is fiercer than ever and original, engaging content is needed to make your brand stand out to engage users.

 

Content curation explained


Content curation is a broader term that covers finding, organizing, sharing and developing various forms of content, from blogs to videos. For businesses, this is a key part of the digital marketing strategy and is often handled by the social media and content teams, but it can also be closely related to website management and some elements of SEO.

The most important thing to note regarding content creation is that whatever content you share it needs to be of value to your audience and properly attributed to the original creators. Whether that is tagging them on Instagram, backlinking on a blog or newsletter in which you reference them or asking permission to share their image.

 

Why is content curation worth it?


 

It saves time, money and resources

 

Although creating original content is important for SEO and positioning your brand as trusted industry experts, it takes a lot of time and resources and can be very expensive. Fortunately, content creation is there to support your original content, give you something to share on social media, and find new ways to engage your audience.

Commenting on a recent industry news story can be more beneficial to your brand than a 1000-word blog released a week after the story broke. Curated content can fill the gap and allow you to get involved with trends.

If you already have experience in content curation you may be thinking ‘If it is so time and resource-efficient, why am I spending so much time on it?’. Well, content curation only really saves time, money and resources when done correctly. Here are three tips to help you be more efficient with your time:

 

  • Plan topics: Keep in mind your target audience and your businesses’ goals, selling points, products, services and industry.
  • Use tech: Tools like Pocket and Feedly make it super easy to keep track of relevant articles to share later. There are also tons of social media tools like Tagify for keeping on top of new trends in relevant subjects.
  • Schedule ahead: There are many social media scheduling tools, like HootSuite, that help you plan for the week ahead. Plus, most modern CMS systems, like WordPress have options for scheduling blogs for release in the future.

It adds value for your audience

 

Careful content curation will mean that you have more interesting and useful content to share with your audience, whether they are followers on social media or subscribers to your newsletter.

By providing content from a range of sources, you are giving your audience multiple content, helping them to fully understand the topics in discussion. This also shows that your brand is not just about making sales and promoting itself, instead it shows you are committed to providing valuable and insightful information and resources.

 

It creates networking opportunities

 

When you choose to share someone else’s content you are endorsing their work. This can be flattering for the creator and can be a good way to open doors to new partnerships with relevant businesses, social influencers, consultants, and other industry experts.

Here are some tips for developing your network through content curation:

 

  • Always link to the original creator. A backlink to the original piece of work makes it clear you are not trying to pass off their work as your own and is likely to be appreciated by the original creator as it also benefits their website.
  • Always tag them. You need to ensure they are aware of what you have done and, hopefully, encourage them to engage with your social post.
  • Collaborate: Think carefully about which brands have a natural alignment and would be useful to collaborate with and then reference their content to start the relationships off well.
  • Include your brand voice: Just because you are sharing another brand’s content does not mean you don’t need to do so in your brand’s voice. Try to add value to whatever info you need while presenting your brand as positively as possible.

 

As you can see, content creation can provide several benefits to your brand. In today’s world original content is seen as so crucial to digital marketing. However, content curation can provide many extra benefits and be done quickly, easily and without much time and resources.

 

Author Bio:

Zoe Dromgoole is the Marketing Executive at Wood Flooring Ireland and runs social media marketing. Wood Flooring Ireland sells bespoke engineered wood flooring throughout the entire country. Click here to learn more – https://woodflooringireland.ie/engineered-wood-flooring/.

Content & Web Design

 

The advancements in how pictures, videos, and advertisements are incorporated into web design are truly amazing. Web designers are able to offer clients more media options than ever before. This is surely a positive thing; however, you should make note that media is only valuable when used properly. In the world of web design, media has and always will be complimentary to clear, concise content. Put simply: content is king in web design. Your site should use the following to get clicks and make money:

 

Search Engine Optimized Content


The goal of web design is to create a site that functions as a revenue generating asset. It’s been shown that 96% of customers will click on a site that’s shown on first page google results. For this reason, you want your site on that first page. The way to make that happen is by using search engine optimized (SEO) content. This type of content includes the key words that people are typing into google. It also uses those same keywords to deliver a powerful and relevant message.
 

A Strong Value Proposition


Value proposition is what separates your company from the competitor. It’s the number one determinant in whether or not a customer will read and navigate through your site or hit the back button. The best way to state it is through text. No picture or video can form a stronger value proposition than simple language text.

 

Here’s a great example of simple value proposition. 

 

Value Proposition

 

Product or Service Descriptions


Product or service descriptions are best conveyed through text that’s based on targeted customers’ needs. High value customers (HVC) should also come first. Your product or service descriptions should always reach out and grab the attention of this particular group.

 

Blog Posts


Search engines love frequently updated content. A great way to update your content without changing your value proposition or product/service descriptions is through a consistently updated blog. Blogs can be updated whenever you want. They can also give you an opportunity to use text to convey yourself as a relative expert and establish a unique relationship with customers.

 
Blog Posts

 

Media


As previously mentioned, media is only valuable when used as a compliment to content. Web design serves a similar role. Once clicked on, your site has one to five seconds to draw a customer in. Effective design and media is how this is done. Your design and media creates the first impression that keeps visitors on your site. It should work in harmony with content. Media can always be incorporated into text as long as it’s customized and stands out. One common mistake people make is not making media large enough for the customers to see. Another is using it in an irrelevant place in the text.

 

No one wants a web site that doesn’t make any money. If you’re frustrated with your website and want answers, consult a web designer who can help you make the changes you need. Remember that content is always king. Use it in conjunction with excellent web design and media and your companies web page will turn the type of profit you’ve always wanted.

Content is King

A great content marketing strategy may essentially be the response you need if you are small business owner seeking quality web traffic for your site. This might just be the strategy you need to increase the quantity of sales you are get without putting off your current customers and breaking your bank.

The theory of a web content strategy is pretty simple. It is a worthy alternative to tiring internet users with hollow marketing campaigns that rudely interrupt people’s lives while you try to make sales. Instead your strategy ought to offer helpful information that is both esteemed and cherished by people who are keenly seeking solutions to their problems.

It is here that content marketing comes into the picture. Content marketing involves aggressively writing and publishing value-based web content that seeks to draw prospective customers that are indirectly looking for products and services like yours.

In other words, a robust content marketing tactic, prepared for you, would look first to understand accurately what your prime target market is keenly seeking, then come up with web content that answers that articulated need, by not only providing useful information but also promoting your product or service in the process.

The plan is often to catch the prospects’ attention, by engaging them with your content. Your first goal in this case is to get permission to deliver your product as a solution to the topic at hand. Doing it this way gives you a chance to build up some trust, which indirectly means having the chance to have repeated interactions with the prospect and probably making a sale later.

There are many ways one can gain by having a well-planned and executed content marketing strategy. One can do this by publishing an enlightening blog, or creating video tutorials, or sending out e-mail newsletters. But if, you are not well acquainted with what, specifically, prospective clients are actively seeking, you will end up wasting a lot of time. That is why you need to remember that the answer to kicking off a triumphant content marketing strategy is, putting yourself in the consumers’ shoes. Think like them as you actively look for information on how to solve their problems or concerns.

If you succeed in doing this, you will be able to look for ways that you can provide the right information that answers their concerns and thereby improves their lives. Meaning, you will educate the prospective customer first on how to solve their problem or what to look out for, before cleverly pointing them towards your product or service.

To introduce your product or service, you will use certain phrases or words in your marketing content campaign that online shoppers often use in their search queries. Then you will optimize these search words by adding your content to turn them into readable and informative web content. This has to be done cleverly to ensure the information presented makes sense and also does not put off the search engines. For example, if your search word or keyword is “E-book creation,” then telling internet surfers something important about E-book creation” and ensuring the keywords are not overused in the articles is key. Most online marketers are even opting to use the keywords only twice in their web content so as not to offend the search engines.

So remember the phrase that “content is king” when it comes to online marketing. Prospective customers are repeatedly seeking information that solves some challenge that they have. They are not directly looking for an immediate sales pitch. They are looking for someone to trust with their problem. They are looking for credibility and an authority in a certain area that is troubling them. It is here that content marketing comes in and, somehow, overcomes sales resistance; while all along providing the information that these prospects are after. In other words, it lets an internet marketer put on two hats; one as a reliable counsel and the other for a salesperson.

This is what online businesses that have the maximum accomplishments in terms of lead generation and sales are doing. They are blending their product in web content that is very informative and useful to internet users. So, if you are a small business owner in need of a content marketing strategy for your Business, then go ahead and get one as you are taking the right step.

Author Bio:
Jason Smith is an online consultant for Hitches – speciality hitches . Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

Google Content Marketing

 

If you are serious about search engine marketing you most likely have figured out that content can be a very powerful traffic source for any website. Don’t get that confused with the crummy material that some put out there. Good content that helps you generate traffic and visibility can be difficult to write. A content strategy is something that each website should come up with prior to execution so they understand what there content writing goals actually are.

 

In this video Google discusses how you should go about writing good quality content so that it has a residual effect on your website moving forward. Google encourages website owners to create good content because good unique content helps everyone.

 

Content is King

Content marketing is an effort that has trumped many other search engine marketing efforts over the years. We are all in an age of information and the information is certainly flowing. With millions of blogs and news sites dumping information & content into the web on a daily basis we are soaking up that content like a giant sponge.

Why you ask? Plain and simple we are all in a race to compete for content visibility and as long as the search engines like to read content and text there will always be a content race. Every great piece of content has a content mapping strategy behind it. Just writing a press release or a nice blog post simply isn’t enough. There has to be a strategy behind the content or else nobody is going to see it.

Content Optimization Video

What are examples of content marketing?

Content marketing is all around us. Almost every time you hop on the computer you can see signs of content marketing working. Everything from blog posts to news related items are signs of content marketing. It doesn’t just have to be long winded articles; it can also be as small as a status update on your Twitter account.

Strategic Blog Writing

I’m not talking about one post every other week. I am talking about strategic daily written posts with a plan of attack in place. Sometimes it makes sense to come up with a menu of topics well in advance so you are ready and prepared when it is time to write. Blog post writing can be one of the most potent forms of content marketing if you are consistent & strategic with it.

Infographics

Infographic have been really successful over the last few years. There is something about a nicely designed image to showcase data in an easy to read format that the community really enjoys. If you are not sure what infographics are take a look at Mashable’s Infographic section on their website. They have a collection of some of the best infographic in the digital space.

Press Release Writing

Press release writing is one of the older forms of content marketing the search engines have seen over the years. These days sending one out every once in while is great but without a strategy for long term releases each release will only have some much leverage. What are you going to do with that press release? Are you going to push out socially? These things are important to understand prior because your content marketing can only be so powerful if you don’t do anything with it after it is published.

Email Newsletters

Newsletters are probably the oldest form of content communication a business can display online. Since the birth of email in 1965 businesses have been trying to get on consumers radar screens for quite some time now with email. Many email services now archive your newsletter for later viewing right in the search engine space.

Social Media Usage

If you are an avid user of social media on a daily basis you are engaging in content marketing. The process of pushing different content around with your audience on a daily basis is a very important form of content marketing. It doesn’t matter what you are sharing with your audience it just matters that you are sharing something with them.

 

Content Syndication

 

It shouldn’t be a surprise that content has become a very popular form of marketing for just about any business out there. Businesses also know that writing good content takes quite a bit of time and resource and many like to cut corners when it comes to getting content and distributing it. The Bing Webmaster Blog recently wrote an interesting article when it comes to content syndication.

 

“As the author of the content, you don’t have much to worry about.  Your deal is to write and then be seen across a range of websites.  The websites, however, have some cause for concern, as the engines are unlikely to simply rank the same article highly over and over, just because that article appears on a different domain.”

 

The trend I see growing in content marketing is the same thing that happens in many industries, a few bad apples ruin it for everyone. Prime example is Google’s recent Panda updates which really put a spear through many content farms that used to syndicate content or accept sub-par quality articles simply for the sake of ranking.

 

“Now, the idea of using articles as content on a website has exploded over the last few years in popularity.  Article sources are seemingly everywhere and are viewed as a quick way to get content to build out a site on an almost endless number of topics.  Prices vary for the content, and in most case, the old axiom of “you get what you pay for” seems to hold true.  The article sites often allude to their articles being able to “help with your SEO”, and some even make the claims outright.  They are playing off the idea that depth of content matters to the search engines, and while depth of content certainly can play a role in determining your value to a searcher, it’s not the only signal.”

 

Here are some tips when trying to write your own content:

 

  • Don’t filter through an article directory and copy other articles (it happens)
  • Always write unique content
  • Form strategic relationships where you can position content
  • Chose topics which haven’t been beat into the ground
  • Stray from cutting corners on writing
  • Implement a unique writing style

Duplicate Content Issues


“To a search engine, duplicate content simply shows there is an issue somewhere.  It could mean the CMS needs to be tweaked to cure a duplicate URL issue.  It could mean a lack of interest in producing unique content, instead thinking that buying content from other sources will work and the engines won’t notice.”

 

Duplicate content is something that search engines really do not like. There is nothing worse than looking for information on a specific topic and bumping into 7 websites showcasing the same exact article or information. Duplicate content on a website can even mean search penalties leaving rankings crippled.

 

Don’t Forget About User Experience


If you ever want to build a brand or a following with your website you have to stop and think about the user experience for your readers. That article you paid $1 dollar for do you really think it is going to grasp the attention of readers or even editors? Not a chance in hell.

 

“Setting aside the duplicate content issue, you’ll often find that articles from services lack basic things like proper punctuation, proper grammar and even, sometimes, the proper syntax, leaving the item nearly unreadable.  Publishing something like this on your website raises quality flags for the engines.  Worse, if visitors to your website see lack luster content, thin content or unreadable content, they’ll signal their displeasure by simply leaving you for another website.”

 

;