In the business world, gaining more conversions is a major goal that all businesses strive for. However, there are some things that many companies don’t consider or don’t even think about which can boost conversion rates greatly. Conversion rate optimization is something that shouldn’t be taken lightly, so it’s important to get it right the first time to save time and money while boosting your overall profits. For businesses trying to optimize their overall conversions, the following guide will give you inside expert advice on the mistakes that should be avoided when optimizing your conversion rate. Without knowing these important mistakes, you can really lose out on gaining more conversions for your business in the long run.
Testing Traffic Only – One of the first mistakes that so many new website owners make when optimizing their conversion rate is using A/B testing only on their website traffic. This doesn’t give you completely accurate data. This inaccurate data means you won’t have the opportunity to gain insight into your audience and what they like so you can manipulate your website accordingly to gain more sales. Instead it’s also important to test the location of your traffic. This key data can greatly impact and improve your conversion rate when optimizing your website through A/B testing.
Not A/B Testing All Device Platforms – Another common mistake many make through A/B testing is not testing mobile and tablet devices. It’s important to remember with the increase of technology usage, it’s vital to test all possible avenues of conversion, including mobile and tablet platform devices, and not just desktops as so many website owners do. This testing can dramatically optimize your conversion rate due to the wider audience range you have the ability to reach. You’ll also find that a lot of your conversions will come from mobile phone users as these devices are more commonly used to search online these days because of their convenience.
Never Gaining Customer Feedback – Upon testing your website through A/B testing, many forget to utilize the many great tools available to gain feedback from customers on both their web page versions when A/B testing. Many companies never ask for client feedback and this can damage your conversion rate in the long run. Customer feedback is vital to implementing new changes and improvements to any website. The more you please your customers through their feedback, the higher the chance of increasing your conversion rate is. It’s that simple.
A/B Testing Landing Pages Only – When conducting A/B testing many website owners forget to test pages other than landing pages. While landing pages should be tested, it’s also important for conversion rate optimization to test sign up forms and checkout pages. Why you ask? Because a lot of the time your potential conversion generally stops at the checkout or sign up page. These areas of a website need to push the sale through quickly. Checkouts or sign up forms which don’t do this means there’s something deterring visitors from following through and this should be addressed immediately. By A/B testing these pages you can get an idea on what is wrong with these pages so you can implement the new changes quickly.
Bug Fixing – While conducting your website’s A/B test it’s important to remember that you shouldn’t focus all your energy into it. While A/B testing is a great tool and should be used, it’s also important to also create a good website which works well when visitors are navigating it. Unfortunately, many website owners forget this and their website falters because all the bugs aren’t worked out. This in turn causes a chain reaction of visitors leaving your website instead of becoming potential customers.
Optimizing your conversion rate is vital to the overall success of your business or website. Whether your conversions are completed sales, subscriptions, or downloads, it all comes down to whether your website is optimized enough to push your visitors into progressing forth with the purchase, download or subscription. A/B testing is a great way to optimize your conversion rate when done correctly. With so many mistakes that can be made it’s important to be well informed before you test to ensure you receive accurate results without spending too much money in the process. By utilizing these tips above, you can stop yourself from making crucial mistakes which can jeopardize your overall optimization process. Did you A/B test your website? What mistakes were you making?
Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.