The days of just having a “website” are over. In today’s dynamic online landscape you need a site that leads your visitor down a path to convert. Having a conversion friendly website is not something that just happens by luck. It’s a lot like a journey and evolution. Tweaks, changes and testing are important until you identify just the right design.

Our friends at ReachLocal recently put this infographic together showcasing how a website visitor becomes a customer.

Image Source: ReachLocal