Dentist SEO

 

A solid online presence, including dental practices, is essential for any business in the digital age. While traditional advertising and word-of-mouth remain important, most potential patients now search for dental services online. Thus, Search Engine Optimization (SEO) has become vital for dentists to attract more patients, enhance their online visibility, and grow their practice. This article explores how SEO can benefit dental practices and the key strategies for an effective SEO campaign. Implementing SEO for dentists involves understanding the specific needs of dental patients and tailoring your online content to meet those demands.

 

Effective SEO for dentists increases your website’s search engine ranking and ensures that your dental services reach a broader audience. By utilizing strategic keywords, optimizing your website structure, and creating engaging content, SEO for dentists can drive more targeted traffic to your site, improving your chances of converting visitors into loyal patients. This comprehensive approach allows dental practices to stay competitive in an increasingly digital marketplace by fostering better online engagement and building a robust and trustworthy reputation.

 

The Importance of SEO for Dentists


SEO is a set of techniques to improve a website’s ranking on search engine results pages (SERPs). For dentists, higher rankings translate to increased visibility, website traffic, and, ultimately, appointments.

 

Here are some key reasons why SEO is crucial for dental practices:

 

  1. Increased Online Visibility: Appearing at the top of search results makes it easier for potential patients to find your practice.
  2. Targeted Traffic: Effective SEO attracts visitors actively searching for dental services, leading to more qualified leads.
  3. Builds Trust and Credibility: High search rankings and a professional website enhance your practice’s credibility and trustworthiness.
  4. Improves Patient Engagement: SEO involves creating valuable content that addresses patient concerns, fostering stronger relationships.

 

Core Components of Dental SEO


 

1. Local SEO

 

Local SEO is essential for dental practices, as patients typically look for services within their geographic area. Strategies include:

 

  • Google My Business Optimization: Ensuring your profile is complete and accurate with your address, phone number, and hours. Uploading photos and encouraging reviews can also improve visibility.
  • Local Listings and Citations: Consistent NAP (Name, Address, Phone number) information across online directories such as Yelp, Yellow Pages, and health-specific directories.
  • Local Keywords: Targeting keywords that include location, such as “dentist in [city]” or “emergency dental care [location].”
  • Client Reviews: Encouraging satisfied patients to leave positive reviews on Google and other platforms.

 

2. Comprehensive Keyword Research

 

Keyword research is the foundation of any successful SEO campaign. For dentists, it involves identifying potential patients’ specific terms when looking for dental services. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help discover high-traffic, low-competition keywords, such as “cosmetic dentist,” “root canal specialist,” and “best dentist near me.” Incorporating these keywords into your website content improves your chances of appearing in relevant search results.

 

3. On-Page Optimization

 

On-page SEO focuses on optimizing elements within your website to improve search engine rankings. Important aspects include:

 

  • Title Tags and Meta Descriptions: Creating compelling, keyword-rich titles and meta descriptions that accurately describe your services.
  • Header Tags: Using headers (H1, H2, H3) to organize content, making it easier for search engines to understand and rank your content.
  • Content Quality: Producing informative, engaging, and well-structured content that addresses common dental concerns and provides value to patients.
  • Internal Linking: Building a network of internal links to improve site navigation and spread link equity.

 

4. Content Creation and Marketing

 

Content is critical for SEO. Regularly publishing high-quality content can attract and engage potential patients. Strategies include:

 

  • Blog Posts: Writing articles on common dental issues, oral health tips, and answers to frequently asked questions. This content not only draws visitors but also keeps them engaged.
  • Patient Testimonials: Showcasing positive patient experiences to build trust and credibility.
  • Educational Resources: Creating guides, infographics, and videos on dental procedures and treatments.
  • FAQs: Compiling a comprehensive FAQ section that addresses common patient queries.

 

5. Off-Page Optimization

 

Off-page SEO involves activities outside your website that influence your rankings. Key strategies include:

 

  • Backlink Building: Acquiring high-quality backlinks from reputable websites and directories. These backlinks act as endorsements for your site.
  • Guest Blogging: Writing guest posts for other dental blogs and websites to gain exposure and build backlinks.
  • Social Media Engagement: Actively engaging with users on social media platforms like Facebook, Instagram, and LinkedIn. This helps build your brand and drives traffic to your site.

 

6. Technical SEO

 

Technical SEO focuses on optimizing the backend of your website to ensure it is easy for search engines to crawl and index. Key elements include:

 

  • Site Speed: Optimizing page load times, as slow-loading pages can drive potential patients away and hurt your rankings.
  • Mobile Optimization: Ensuring your website is mobile-friendly, as many users will access your site from mobile devices.
  • Secure Site (HTTPS): A healthcare website must implement HTTPS for a safe browsing experience.
  • XML Sitemaps: Creating and submitting XML sitemaps to search engines to facilitate better indexing of your site.

 

The Benefits of Hiring an SEO Agency for Dentists


Working with an SEO agency that specializes in dental practices provides numerous advantages:

 

  1. Expertise and Experience: SEO agencies have the knowledge and experience to navigate the complexities of search engine optimization effectively.
  2. Customized Strategies: An SEO agency will tailor their strategies to match your dental practice’s specific needs and goals, ensuring the best results.
  3. Measurable Outcomes: SEO agencies use various tools and analytics to track your site’s performance and provide detailed reports, helping you understand the impact of their work.
  4. Resource Efficiency: Outsourcing your SEO needs allows you to focus on providing quality dental care while the agency handles your online presence.
  5. Cost-Effective Growth: Compared to traditional advertising methods, SEO is more cost-effective to attract and retain patients.

 

Choosing the Right SEO Agency for Your Dental Practice


Selecting the right SEO agency is crucial for the success of your SEO efforts. Here’s how to choose the best partner:

 

  1. Research and Reviews: Research potential SEO agencies and look for reviews and testimonials from their previous clients. An agency with a successful track record in the dental industry is preferable.
  2. Service Offerings: Ensure the agency offers a comprehensive range of services that align with your practice’s needs, including local SEO, keyword research, on-page and off-page optimization, content creation, and technical SEO.
  3. Effective Communication: Choose an agency that prioritizes communication and transparency. They should provide regular updates and be open about their strategies and progress to ensure you are always informed.
  4. Experience with Dental Practices: Working with an SEO agency with specific experience with dental practices ensures that they understand the unique challenges and opportunities within the dental industry.

 

Common SEO Myths for Dentists


 

SEO is a One-Time Effort

 

A common misconception is that SEO is a one-time project. SEO is an ongoing process that requires continuous effort and adjustment to adapt to changes in search engine algorithms and industry trends. Successful SEO involves regular monitoring, updating content, and making strategic adjustments.

 

Immediate Results

 

Another myth is that SEO delivers immediate results. While some improvements can be seen relatively quickly, significant results typically take time. SEO is a long-term investment with substantial benefits through consistent effort and patience.

 

Proven Strategies for Effective Dental SEO

 

Use a Mobile-Friendly Website Design

 

With more people accessing the internet from their mobile devices, having a mobile-friendly website is no longer optional. Ensure your website design is responsive and offers seamless navigation and functionality across all devices.

 

Leverage the Power of Social Media

 

Social media platforms offer an excellent opportunity to engage with potential and existing patients. Share informative content, celebrate achievements, and actively respond to comments and messages to build a community around your dental practice.

 

Optimize for Voice Search

 

With the rise of digital assistants such as Alexa, Siri, and Google Assistant, optimizing your content for voice search can give you a competitive edge. Use natural language and long-tail keywords that mimic how people speak when making voice queries.

 

Encourage Online Reviews

 

Online reviews are crucial for building trust with potential patients. Make it easy for your current patients to leave reviews on Google, Yelp, and other relevant platforms. Responding to positive and negative reviews shows that you value patient feedback and are committed to improving your services.

 

Implement Structured Data Markup

 

Structured data markup helps search engines better understand your website’s content and provides enhanced search results. Use schema markup to provide information such as your office location, hours of operation, and services offered to improve your search visibility.

 

Conclusion


Investing in expert dental SEO services is essential for dental practices looking to enhance their online presence, attract more patients, and achieve sustainable growth. By implementing a comprehensive SEO strategy that includes local SEO, keyword research, on-page and off-page optimization, content creation, and technical SEO, your dental practice can achieve higher search engine rankings and drive more qualified leads.

 

Choosing the right SEO agency is a critical step in this process. Conduct thorough research, evaluate their services, and ensure they prioritize communication and transparency. With the right strategies and a dedicated SEO partner, your dental practice can thrive in the competitive digital landscape, ensuring long-term success and a steady stream of new patients.

Dental Marketing

 

Did you know that 80 percent of all non-referral based leads for dentists come from major search engines like Google and Bing?

 

For dental practices to grow, it’s imperative to show up on the first page of search engine results. Today, it’s more important than ever, especially when you consider how many people are searching from their smartphone or tablet.

 

Good dental marketing is the best way to connect with potential patients when they need your services the most. This is a party you need to show up for.

 

While good digital marketing is an ever-expanding process that needs almost constant attention, there are five crucial steps that any dental practice can begin taking right away to start attracting new patients.

 

Think of these pointers as the foundation of your digital marketing success. Trying to succeed in the competitive online marketplace without the fundamental tools will only lead to frustration and lackluster results at best.

 

Let’s dive right in to the five critical factors that will make or break your online marketing efforts.

 

1: Your Website


It’s safe to assume your dental practice already has a website. But does that website tick the right boxes when it comes to attracting new leads?

 

  • Mobile-friendly
  • Fast load time
  • Secure
  • Optimized for SEO rankings
  • Optimized for conversions
  • Clean Coding

 

Let’s take a look at how each of these aspects play a role in the performance of your website.

 

Mobile-Friendly

 

Everyone in the web design world is talking about responsive design, and for good reason. Every year, more and more users are searching the Internet from mobile devices such as smartphones and tablets. Responsive design means your website will scale to look great and function well on any device.

 

Google realizes that responsive websites provide people searching from mobile devices with a much better user experience. That’s why the search engine giant uses mobile responsiveness as a ranking factor. The bottom line is that a responsive website will provide your visitors with a superior user experience and help your practice rank higher on Google and Bing.

 

Load Time

 

Internet users share a universal hatred of websites that take forever to load. In fact, if you’re your site takes more than a couple seconds to load, it’s safe to assume a good portion of your visitors are going to bail. The result is the digital equivalent of slamming the door on potential patients.

 

Search engines also hate slow loading websites. As you probably guessed, Google will be far less likely to rank your practice on the first page if your web pages don’t fire up with a quickness.

 

Slow load times also increase your bounce rate, which is determined by calculating the percentage of visitors who leave your website as soon as they get there. Getting your site to load faster is one of the most effective ways to keep your bounce rate down (and yes, bounce rate is also considered a ranking factor).  Check out Google’s Speed Tool and see how your website is performing.

 

Security

 

Having a website that is vulnerable to attack is a digital nightmare waiting to happen. Google recently announced it is giving a ranking boost to websites that switch from HTTP to HTTPS. The difference is adding an SSL key, which is a 2048-bit key certificate that provides secure transmission of data over an internet connection.

 

Aside from the marketing benefit, adding an SSL certificate is just good practice, especially if your patients will be submitting any sensitive information online.

 

Optimized for SEO

 

On-site optimization plays a crucial role in the ability for your website to rank well. It involves everything from your content to the urls and meta information. website structure, coding, load time and even photos all play a role in creating a fully-optimized website.

 

Optimized for Conversions

 

The name of the digital marketing game is conversions. If you’re not familiar with this term it’s an easy one to grasp: conversion = lead. That means every time a potential patient who lands on your website and either fills out an online form or picks up the phone has been “converted” from a visitor, to a lead.

 

Optimizing your website for conversions involves driving visitors to take a predefined action, such as filling out the form, or calling to schedule an appointment. That means you have to have strong copywriting (with a killer call to action), a prominent form fill and a nice big phone number. Make it easy for your potential patients to get in touch.

 

Clean Coding

 

I like to think of a website’s code as the engine under the hood. Your site may look flashy as hell and hit all the conversion elements, but if it’s not firing on all cylinders, it simply won’t perform.

 

Good clean code means your website not only loads faster and functions better, but also makes it easier for search engine bots to crawl and index your website. Search engines use an algorithm to determine what your website is all about and which search queries your site should show up for. This is done by crawling your content and source code.

 

2: Local Search Engine Optimization


Local SEO helps ensure your search results are appearing to visitors in your area who can easily travel to your office.

 

The first step is making sure you have a Google My Business and Bing Local page set up. These pages should have accurate, up-to-date location and contact information as well as a good description of your business (with a few of your most desired keywords thrown in) along with some good photos.

 

Dentist Local SEO

 

Next, you’ll want to list your practice on relevant and valuable local directories. On your website, check to ensure your content mentions the areas you serve and target localized keyword phrases. One example of a localized keyword phrase would be “cosmetic dentist in Billings, Montana.”

 

Make it easy for search engines to understand where you are, what you do and what locations you serve. This will help you not only rank higher in the traditional search results, but in the coveted map results as well.  Check out our article here to learn more about on page optimization in 2017.

 

3: Online Reviews


You should assume that any potential patient will not only look at your website, but online reviews as well. Five-star reviews on your Google and Bing business pages will tell search engines that you are trusted and have a good reputation with patients. Your reviews are a crucial factor in ranking higher.

 

If you want to get on the fast track to higher local rankings, encourage your patients to leave reviews on your Google, Bing and Yelp profiles. This will build credibility with potential patients and show search engines that you deserve a place on the first page of results.

 

Never fall into the trap of paying for reviews. If you work with a digital marketing agency who encourages this type of tactic, sever ties immediately. This will only hurt your reputation and could hurt your rankings in the long run.

 

4: PPC Marketing


Both Google and Bing display paid search results above organic results. The result is organic listings for competitive keywords are now only found below the fold. The paid results you see are known as pay-per-click ads. You pay a small fee every time someone clicks on your ad and visits your website.

 

Dentist Google AdWords

 

PPC provides the benefit of instant search results. That means you’ll show up in the paid listings, even if you don’t rank organically for certain terms. SEO is an ongoing process and results take time. Investing in PPC will keep leads flowing while you work to build your organic results.

 

5: Social Media Marketing


Connect with new patients and maintain relationships with your existing ones by engaging in social media. Did you just write an engaging blog post about oral hygiene? Push it out on Facebook. For a few extra bucks, you can run it as a sponsored post to expand your reach.

 

Getting Started: Pick Your Priorities and Timeline

 

Taking the right steps to get your online presence on track can seem overwhelming, but it doesn’t have to be. Set a timeline for yourself and don’t try to tackle too much at once. I’d recommend focusing on your website first to address the critical issues that will build the foundation of your marketing efforts.

 

Discuss your timeline with a reputable digital marketing agency, preferably one that focuses on marketing for dental professionals or the medical field. This will help ensure the professionals you choose to work with are experienced in marketing for new patient acquisition.

 

Addressing the five critical factors in the article will allow your practice to scale your marketing efforts as you continue to grow. There’s a lot of opportunity for new patients if you get your campaigns started off right.

 

dentist-dental-marketing

 

About the Author

Ben Norris is a copywriter and Google Certified PPC manager for My Digital Dentistry, a web design and digital marketing agency for dentists. He enjoys helping local businesses drive leads through compelling copy and optimized pay-per-click campaigns.

Online Dentist Marketing Tips

 

The Internet is rapidly becoming one of the best methods dentists have of attracting their patients. If a dentist is able to market themselves well enough online, they are likely to find themselves treating a substantially higher number of patients than before.

 

1. Market Yourself


 

Public relations and dentist marketing work very closely together to create an image that will either attract patients to a practice, or keep them away from it. When designing a dental website, it is important that it sends out a message of professionalism and expertise. People looking for a dentist will be looking for these things, and no one will recommend a dentist that looks bad. Dentist marketing is all about personal branding.

2. Call to Action


 

No matter how you market a practice, the bottom line will always be that you want people to call your office. At the core of every website page, every online advertisement, or any promotion at all, should be a phone number and a call to action. As a result, visitors will have a means of contacting your practice, and a good reason to want to contact your practice.

3. Google SEO


 

After completing a dentist marketing webpage, search for it on Google. You could find one of three things: a link to your website, a customer review, or nothing at all. Consider revising your webpages to include keywords and dental SEO to make your site more prominent on Google. Having other websites link back to your own will greatly improve your relevance on Google’s search engine when it comes to dental SEO.

4. Use Video Blogs


 

Video blogging is a large part of social media that is widely liked for being less “dry” than blogs or podcasts. When creating videos for a blog, they should be short and energetic. Always start a video by introducing yourself and explaining what it is you are trying to teach viewers. This will reinforce your message in a timeframe and style that viewers are less likely to find boring.

5. Blogging


 

Maintaining a regular blog on your website is another strong way to connect with potential patients. Blog posts can be written for dental SEO, and can be integrated into other social media websites that your practice uses.  Blog posts could be about tips for dental hygiene, different dental procedures, or anything relevant to the practice. They should be regularly maintained and updated.

Here are some great dental blog:

 

6. Use Facebook


 

FaceBook is a diverse tool that can be used to find new patients to great effect. Rather than just asking for likes, invite patients to share their thoughts and opinions on the practice’s FaceBook page. FaceBook is an opportunity to be social and “real” with patients outside of the office, and should be used as such. Updated and friendly Facebook pages are ideal for dental marketing.

Aspen Dental Facebook

Screenshot example

 

Here are a couple of great dentist Facebook pages:

 

7. Work for Likes


 

Facebook likes are recorded on a search feature for Facebook called Graph Search, which sorts pages by how many likes they have and how liked they are by the searcher’s Facebook friends. A Facebook user looking for a dentist is able to use Graph Search to find dentists that their friends have liked, and can see which practices are popular based on those likes. Encouraging patients to visit and like a practice’s Facebook page can go a long way in increasing its popularity.

8. Customer Reviews


 

A lot of people prefer to use websites like Yelp and Google+ to help them decide whether or not a given establishment is good for them. Encouraging patients to write positive reviews on these sites can go a long way towards attracting patients who may previously have been apprehensive about finding a practice. It can also help to include these reviews on your main website.

9. PPC Advertising


 

When advertising online, it is best to find PPC (pay-per-click) offers on ads. PPC means that advertisers are only charged for their ads when they are clicked on; in essence, if the ad isn’t working, the practice doesn’t pay for it. Google Adwords is a good program that offers PPC advertising to a wide audience, though it is not the only one. PPC is a very strong advertising method that is only costly if it works.

10. Plan Everything


 

The key to marketing, be it dentist marketing or anything else, is planning. Before even beginning to create a website and market it, you should know what it is you want to invest and what results you want from that investment. Have a clear goal in mind and cater your marketing strategies to that goal. Having a calendar or timeline is ideal, to focus all of the social media, advertising, blogging, and website activity into one solid goal that will better your practice.

Dentist marketing online is a tricky business, especially considering the general apprehension people have towards dentistry. Good marketing is essential in letting people know about a practice and helping them to overcome that apprehension and become a regular patient.

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