With fears over climate change and the damage we are doing to the world steadily increasing, businesses need to adapt. For businesses in the public eye, following environmentally friendly initiatives will mean you can contribute to saving the planet while also bolstering your reputation with customers and attracting top talent to your business.
With 62% of business executives believing that green strategies are necessary for businesses to remain competitive, going green can make all the difference. In this article, we will explain Green Marketing and how you can leverage its strategies, both for the benefit of your business and the world as a whole.
Green marketing, also known as eco-marketing or environmental marketing, refers to the marketing of goods or services by highlighting their environmental benefits. Green marketing strategies involve brands demonstrating how they have adapted missions and processes to benefit the environment rather than only generating revenue.
Being environmentally friendly can make or break a business. One study by Futurra found that 96% of people believe their actions make a difference, and you can imagine how that will affect their decision when choosing which company to buy from. Aside from this, there are several other reasons for going green with your marketing:
Depending on the goods or services your business provides, developing a new environmentally-friendly offering can be a great way to demonstrate your business’s Green-focused approach. Some elements you will need to consider in developing your new product or service include:
This list by the Federal Trade Commission is a great place to start when considering what you can do to make your products greener.
All businesses can decide to become environmental advocates, which can mean a huge positive impact on your business’s reputation by taking a few simple steps. Here are a few common choices for businesses looking to present themselves as a green advocate:
These are just a few examples, but your environmental advocacy can touch all areas of your business.
If you send anything to customers, whether that is marketing materials or products, it can be an easy switch to ensure that all the packaging materials you are using are eco-friendly. Here are a few methods to consider:
Unless you are manufacturing in-house it can be hard to fully understand the impact your manufacturing partners are having on the environment. To help limit the harmful effects of your business you should look into manufacturing options that:
Sometimes damaging the environment is unavoidable. However, even if you feel your business is always going to create some damaging effect you can still counter this through an environmental offset strategy. These involve decisions that – in time – can overcome your harmful actions, for example:
Globally the market for green technology and sustainability is growing rapidly year after year, and it’s expected to more than double by 2025. Taking this as an indicator, we can assume that green marketing is also only going to increase in importance. Creating good processes, habits and partnerships now will mean your business has a better chance of expanding and remaining successful in the years to come.
The list above offers a valuable starting point for businesses looking to become more environmentally friendly. It is important to highlight that green initiatives should affect the whole marketing mix (product, price, place and promotion). Fortunately, with so many elements of your business involved in going green, it is easy to find new ways to improve the impact you are having on the environment and impress your increasingly eco-focused customers.
Author Bio: This article was written by Eloise Tobler of Wisetek Store. Wisetek Store was created to give our customers access to high quality, reliable and affordable refurbished tablets. Click here to learn more – https://www.wisetekstore.com.