There’s a very good chance that you’re aware of just how powerful a regular, well-written, informative blog can be when it comes to lead generation and driving traffic. If you aren’t posting your blogs to your Facebook page (or if you don’t yet have a Facebook page), you could be missing out on even better results. Here’s what you should know about creating and maintaining a relationship between your blog and your Facebook account.
Before diving into the best way to share your blogs with the world, it’s helpful to recap all the reasons why you should be writing and maintaining a blog on your website in the first place. Of the dozens of exceptionally good reasons, the most important include:
For the first several years after its inception, business Facebook pages were optional. However, this is 2019, and if your business doesn’t yet have a Facebook presence, you are cheating yourself out of traffic. A Facebook page for your business gives you the opportunity to put your brand in front of millions or even billions of people by sharing everything from status updates to photos and videos and even your blog posts.
A Facebook page gives you the opportunity to engage with your customers – or even your would-be customers – on a very personal level. The more interaction with your business posts, the more people who will see them, and the cycle continues. Facebook also gives you the opportunity to focus attention on a very specific action. Do you need to generate leads for your business? Ask people to subscribe to your newsletter. Are you trying to sell a backlog of stock? Announce a huge sale. The possibilities are endless, and Facebook is an excellent way to make yourself known.
Finally, if you are struggling to come up with ideas for your blog, your Facebook page is the perfect solution for this issue. You can simply ask the people following you what they want to know. Essentially, ask them what you should write about. When you follow through with their requests, not only are you building rapport with your audience, but you can be certain that your topic is trending with the people who matter most to your business’s success.
You should be writing a new blog for your website at least once each week, and you should be certain that your blog covers a trending topic that your readers will find interesting. Though it should be related to your business in some way, it is also important that it is relevant to your audience. It doesn’t always have to be about you, per se, but it should be related to your niche or industry. Each time you put a new blog on your website, head over to your business Facebook page and share a link there. You can create a short, simple headline to accompany the link, or you can create a call to action and help direct people to click.
When you share this link, Facebook will also show your followers the image that you selected to represent the blog post on your website to make your social media post more attractive to readers. Be sure you choose your blog images carefully so that they show up clearly and in the right size when you share them on Facebook.
Numerous experts – including our own – believe posting to Facebook twice a day, every single day, any time from late morning until mid-afternoon is the best strategy. This gives you access to 14 Facebook posts a week that you should divide evenly into photos, videos, questions, polls, and links to your blog. Making sure to create different types of social media content will cover all your bases and reach the largest number of people possible.
If you only write one blog a week, be sure that you provide a link to every single one. If you write two blogs a week and publish both on the same day, you can link to one of the posts on Facebook but tease the other in the caption or comment. If you publish your blogs on different days of the week, consider sharing up to three a week on Facebook if they are relevant, well-written, and informative without being pushy.
Just as not posting on Facebook at all can cheat you out of traffic and leads, posting too frequently can have much the same effect, so be sure to keep this in mind. For the best possible results, share no more than twice per day on Facebook. Otherwise, by the time you get around to sharing your blog links, people may not be as interested in hearing from you. What’s more, if you’re posting your links too early in the morning or too late at night, you won’t get the engagement that will benefit you.
In summary, you should post links to your blogs no more than three times per week to keep your reach as broad as possible. It is also important to post your links when your readers are most likely to be on Facebook and realize that by the 90-minute mark, your Facebook post has reached its half-life in terms of engagement. Pick the best three-hour window possible and share your link right at the start of that window to get the best possible results.