fashion marketing


The fashion industry has always been highly profitable, and now that profitability is rising more than ever. In fact, this industry’s worth promises to reach $1.7 trillion in 2022, so those in the fashion industry have a lot of potential for profit.


However, it’s important to know that running a B2C and a B2B fashion business is completely different. The strategies that work for one won’t work for the other. If you’re in the B2B industry, here are some tips that will help you find success and reach your fashion marketing goals.


Use ERP software

Software is almost always a good idea. Anyone in the B2B fashion industry could greatly benefit from enterprise resource planning or ERP for short. This software is meant to manage your company’s supply chain, financials, manufacturing, and commerce, just to name a few.


By now you’ve probably realized that running an apparel business is no easy task and takes a lot of work. Managing processes such as sourcing materials and manufacturing, quality control, accounting, and sales can be incredibly complex, no matter how skilled you are.


But with an ERP software, you will be able to tackle all of those tasks with ease because it will help you do the following:


  • Streamline your manufacturing process. An ERP platform allows you to automate your manufacturing process by calculating how much material you need as well as its cost. It will also provide you with data on the material’s quality and properties such as stitching, packing, dyeing, and labeling.
  • Eliminate the need for other systems. Since an ERP incorporates multiple functionalities into one system, it allows you to work with just this one system. This includes functionalities such as data entry and transfer, information access, communication channels, and many others.
  • Simplify your inventory management. This software makes inventory management a breeze as it can sort it into categories such as style, size, color, and vendor.


However, this is just the tip of the iceberg. If you want to explore everything an apparel software tool can offer, you should try it out yourself.


Network on LinkedIn

Company owners are always on the lookout for social media tips to grow a business. However, something a lot of people forget is that LinkedIn is also a social media platform.


While it may not be the most popular platform out there, it’s ideal for people who have a B2B business as it’s filled with other professionals. If you want to ensure you are present on the social media platform where your clients are, LinkedIn is your best choice.


Currently, LinkedIn has 810 million members and is a critical channel for lead and customer acquisition for numerous B2B businesses. If you use this platform right, you can make powerful connections and cultivate business relationships.


When you network on LinkedIn, you show to potential buyers that you’re taking your job seriously. If another business is looking for a fashion company and they find you on LinkedIn instead of on Instagram for example, they will see your company as professional.


And if you want to take your networking on LinkedIn to the next level, you can succeed with LH2. This is a lead generation tool that comes with 3 features that make LinkedIn optimization simpler and safer than ever. It will allow you to grow your network, build smart message chains, manage contacts, and more.


Choose the perfect niche and business model

There are seemingly countless fashion niches for you to choose from, and you need to decide which one is the best for your business and brand. You also need to take your finances into account for this and create a business plan that will help you decide whether the niche you picked is right for you.


Here are a few things you need to consider when choosing your niche. This includes whether it’s unique enough to stand out among a sea of competitors, whether you have enough resources to properly compete in that fashion niche, as well as if the niche has enough earning potential to justify the investment you need to put into it.


As for business models, fashion businesses usually opt for one of the following:


  • Print-on-demand. This business model is cost-effective and very simple, which makes it perfect for brands that are starting off with a small budget. But keep in mind that businesses that opt for this model often see low profits due to limited options for production.
  • Private label. If you want to build a brand without spending too much money, this business model is a great choice and provides you with more options than the simple print-on-demand model.
  • Custom cut-and-sew. If you have a unique design and strong branding, this business model is for you. As long as you have enough resources to cover everything from design to production, you can truly make a name for yourself if you use this business model.

Final thoughts

It’s hard to imagine a time when the fashion industry will be anything less than in high demand. People are always after new styles and fabulous clothing, and if you know how to run your business right, you are bound to attract the attention of potential customers. Just remember everything you read about here and running your B2B fashion business will be a breeze.

Fashion Marketing


Marketers put their commercials on billboards, buses and cars, so why wouldn’t they put it on our clothes and turn us into walking ads that convey their brand’s message? Many companies use clothing items for their promotion and I’m not only talking about low-quality and ugly T-shirts and baseball hats, but also about well-designed clothing items and accessories that would earn praises from the strictest fashion critics and the fanciest bloggers.


How can you promote your brand through fashion?

If we look at the random sample of promotional clothing items, we’ll realize that most companies don’t invest too much money in its design. Of course, you won’t hire Valentino or Marc Jacobs to design your company’s promotional T-shirts, but entrepreneurs should definitely invest a little bit more money and effort into this type of advertising.


Your customers will always accept a free gift. Even if it’s a T-shirt with an ugly logo and colors that don’t match. Most people wear promotional clothing at home. This fact drastically devolves the ROI of ‘fashion-marketing campaigns’. That’s why companies need to focus on creating clothing items that are ‘worth the hanger’ in their customer’s’ wardrobe. If you replace ugly T-shirts with stylish fashion items, your customers will wear them on various occasions and promote your brand wherever they go.


One of the best ways to incorporate promotional clothing items in your marketing campaign is to turn them into regular products and add them to your company’s offer. Many different companies sell their own apparel. Apple is one of them. The company recently put their staff  T-shirts on sale and they’ve already has a cult following among diehard Apple fans.


Why would someone turn a restaurant into a fashion store?

Maybe Apple is not the best example for the effective use of fashion in marketing. This company is simply too popular. Even if they’d released a khaki-blue Apple underpants, they’d sell the whole batch in less than an hour. So, let’s find some other examples.


Hooters is a well-known restaurant franchise, which employs attractive young women as waiting staff. They say that “Sex appeal is legal and it sells”. Hooters waiters wear revealing T-shirts and shorts, which after some time became a brand itself. Hooters ‘work uniforms’ became so popular that the company developed a separate brand that promotes Hooters apparel. They sell it in restaurants and on the company’s website. Their collection includes T-shirts, sweaters, baseball hats and other pieces of clothing that are easy to make and design.


Hooters Clothing


Hard Rock Cafe is another popular theme restaurant, which have developed its own chic apparel. They popularized their venues by hanging rock and roll memorabilia on their walls and in time, Hard Rock T-shirts became one of the most recognizable clothing items among the rebellious youth. Both of these companies are earning significant funds from clothing sales, but they also use their apparel to promote their business far and wide. Think about it, there are thousands, or even millions of people around the world who work as brand advocates of these two restaurant chains by doing branded catwalks on their city’s streets.


hard rock clothing


Promotional accessories

Do you know that the first promotional item was a leather school bag produced by a shoe factory in Coshocton, Ohio? In recent years, printed non-woven bags have been also used as a very affordable and effective promotional product. Basically, any type of branded fashion accessory can be used for this purpose. This includes: handbags, umbrellas, wallets, scarfs, watches and hats. You can sell them as your own products or give them out to the most loyal customers on various promotional events. Sometimes fashion accessories are even better than clothing, because designers have much more liberty to express the true nature of your brand through lively colors and various practical features.


Good-quality clothing is one of the best marketing tools. Although it doesn’t have the mass appeal of social media or TV commercials, it’s definitely one of the most personal ways to spread your brand’s message. Many marketers agree that word-to-mouth marketing is one of the most effective techniques for attracting new customers. Wearing promotional clothing gives a new dimension to this form of marketing. Customers who wear promotional items stand behind their favorite brand and are not scared or ashamed to show that to the world. That’s why even the companies that don’t have anything to do with fashion should try to develop their own apparel.



My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizz.