We all know that the ole mighty link has been the front runner when it comes to website marketing for many online entrepreneurs for a very long time now. We think this Google Webmaster video is important because we still get the question from time to time “can I just buy some links?” The answer is no. Buying links was actually once approved by Google but for quite a while now Google has deemed it a bad practice and can now cause serious harm to a website if you are caught buying links to increase PageRank.
Check out this video with the great Matt Cutts were he discusses why Google does not like paid links but does like paid advertising. What is the difference you ask? Check out the video and find out.