Google’s latest Penguin update, which changed the algorithms used to determine the rankings of websites on Google’s search listings, placed a greater emphasis on authorship and visibility. One way to increase search engine optimization is to post content on your Google+ account, and encourage readers to comment and share the post. Here are 5 key tactics for writing an effective Google+ post which can increase your online presence, attract a loyal customer base, and boost business.
The last update of Google+ allowed users to incorporate large images which can stretch across the screen, particularly effective if you have a product you want to promote and show off. An image can speak louder than words and will often be the first thing that your readers will notice when you write a new Google+ post. Choose an image that is colorful, eye-catching and shows your product in the best light, and write a brief and interesting caption to go alongside it. You can link images from a number of different websites, including Tumblr, StumbleUpon, Instagram, and Flickr.
Make your headline unique and specific to the rest of the content within the Google+ post. Alliteration is a great way to attract readers, such as in the headline, “Deals and Discounts on Designer Dresses”. Your headline should be short, and should contain no more than 10 words. Refer to the product or service that you are trying to promote and use the correct punctuation at all times. Capitalize the name of your brand or company, and use capitals to emphasize a key word or phrase.
Know your audience well and create fresh and engaging content that will attract new readers. For example, if you specialize in graphic design, use key words and phrases that your audience will understand, and don’t dumb down any content. The first sentence of the main body of text should make your audience want to read on, so try and summarize the rest of the article in the first line. A good opening line will make your audience want to read on, and can lead to more shares and comments. You can even encourage readers to comment on your article by posing a question and asking your audience to give their opinions after they have read your article. Sentences like, “So, what do you think?” or “Do you agree?” can provoke discussion and debate and get your Google+ post noticed by more people. Also consider incorporating a recent news story into your Google+ post which is relevant to the services and goods that you are trying to sell. For example, if you run a clothing website, post a photo of a famous celebrity wearing clothing similar to what you sell, such as a famous actress wearing a particular type of dress at a red carpet event.
In order to attract new readers, you will need to conceive a well-written Google+ post with new and fresh content. Perhaps conduct some original research or create an article which incorporates a list, such as “Top 10 reasons to dry-clean clothes” if you run a dry cleaning business. Incorporate formatting into the text to make it look more interesting, such as emboldening key words or using italics to convey a particular point. Bullet points are also extremely effective as they will allow you to list the benefits of a particular product in a clear and concise way. Finally, always use language that is easy-to-read so you can engage a large audience, and make sure you proof-read your content for spelling and punctuation mistakes. Don’t worry if you do make a mistake. Google+ allows you to edit posts at any time.
Google+ Circles allows your customer base to share content with their friends, which can be an effective promotional tool in getting your brand or company noticed by a wider audience. When content is shared in a Google+ Circle, it will either be made public, or shared among friends and family members only. You will need to create content which will provoke debate and will be shared by your readers so do your research and make your language engaging and exciting. Use popular key words and phrases in the body of the article which are specific to any goods and services that you offer.
Google Plus is no less than a huge success with its 100 million active users in just a short amount of time. This is an information network that caters to people who want to share as well as follow interests. It is not just a social site such as Facebook as it allows you to widen your social circle.
Google knows that every normal person has various relationships ranging from family, friends, work associates and mere acquaintances, hence, it has provided the right tools to separate each one.
If you are thinking that you can do without Google Plus for your business, then it’s time to think twice. Google is now fusing its social network into the usual search results, meaning, the game is no longer about keyword ranking anymore. If you want to make good use of Google Plus and drive more traffic to your business, then you need to know a few things –
For any questions regarding Google Plus, you can always ask their support team for additional information. Brand awareness has never been this easy so it’s high time to establish your company’s place in the business world!
About the Author
Sharon Iis a writer for Focusedumbrella. She uses social media as a way to connect with both potential and existing clients.