Irrespective of whether you are new to link building or have been practicing it for years, you can always get additional help from link building resources and tools that introduce newer and more efficient forms of link building. This article briefly covers important resources for link building, in addition to discovering some of the tools that one may use for link building practices.
Link building essentially refers to all actions that are fulfilled to increase the quality and number of inbound links to a website. The ultimate goal here is to increase the SERP ranking of a particular webpage, and link building is an essential part of search engine optimization efforts.
In simpler words, link-building efforts line towards increasing the number of links leading to a particular website or webpage from external and reputed websites.
Companies often outsource their link-building efforts as projects to reputed and experienced companies, and if you are just starting it is recommended that you look for cheap link building (not cheap in quality) companies that guarantee quality services. How companies and websites can acquire links depend on the different types of links in question, and given below are some of the categories of links used in link building:
Editorial links refer to those links that a website may naturally acquire simply due to its high-quality content or its reputation in the industry. These are the most ideal and the most difficult types of links to acquire and do not require the website owner to request or pay anyone for a link
These are also known as acquired links, and essentially involve the website owner acquiring them either through payment or distribution. Some of the ways how websites can increase organically obtained links includes link advertisements, reciprocal linking, directory links, answering queries on forums, and commenting on relevant blogs.
Guest blogging or guest posting refers to the measure of writing articles for other websites and blogs to gain more visibility on your website while also being able to link back to your web pages. This is yet another integral component of search engine optimization.
Image linking refers to submitting images to online image repositories and linking them back to your website. These submitted images may be infographics, photographs, illustrations, depictions, GIFs, or simple typography.
While link building may be difficult waters to navigate, thankfully there exist multiple online resources that can help ease your way into the realm of link building. These include multiple link-building industry blogs, experts, and self-help guides that one can refer to.
To get regular updates about the best link building practices, updates in Google’s Algorithm, and the newest tools, companies should keep an eye out for relevant industry blogs such as the link building blogs on Moz.com, Ahrefs.com, and the Google Webmaster Blog.
While Moz.com specifically focuses on the current trends in link building and SEO, Ahrefs.com emphasizes tutorials and case studies. The Google Webmaster Blog, on the other hand, is dedicated to the newest updates on Google’s indexing and crawling efforts.
For marketers looking for immersive readings and in-depth guides into the realm of link building, there exist several link building blogs such as a twelve chapter long guide from QuickSprout.com, a definitive guide from Backlinko.com, and a forty-minute long read at SEMrush.com
When you use the right tool for your link-building efforts, your work is essentially halved as the right tool to optimize and automate any work that you previously did manually, while also suggesting the best practices. Given below are some of the tools that can help your link building efforts:
HARO, abbreviated for Help A Reporter Out, is essentially a source of ideas and information that journalists from all over the world use daily. Using HARO, journalists are always on the lookout for new things to write about in their articles, unique products or services a company may be offering, or simply search for credible comments and opinions that they can place in their articles in the discussion of what their article may be about.
As a company, when you sign up to HARO, you can receive requests from journalists in your inbox, and when you collaborate with them you will be able to sneak in a mention of your company in a relevant and credible manner.
A backlink gap analysis is crucial to all link-building campaigns alike and allows you to analyze competitors’ insights to find opportunities and websites that are linking to other companies in your domain. Hence, your search process to find relevant websites that will agree to link back to you gets substantially easier. This tool works by entering your domain and the domains of up to four of your competitors in the “find prospects” section of the tool.
The tool then generates a list of opportunities or websites that send inbound links towards the four of your competitors, but not towards you. Once you have identified this “gap” you can alter your marketing and SEO strategies to close in on the presented opportunities to stand at a higher footing in SERP results as compared to your competitors.
GroupHigh is essentially a website that has created the biggest and the richest database containing a list of all possible blogs that you can find online. Companies can use GroupHigh to find new prospects, discover relevant industry blogs and point toward relevant influencers who would be willing to work with them. Similar to the other tools mentioned in this section, GroupHigh substantially reduces the time companies spend looking for relevant blogs that would agree to collaborate with them.
Good content needs to be spoken about, celebrated, and made available to the masses, and this is exactly what GroupHigh does. It maintains a database of a whopping 15 million bloggers as of now, and the number keeps growing every day.
Link building is a crucial part of search engine optimization and one that requires marketers to conduct extensive research and gain an in-depth understanding of how backlinks work. The above-mentioned resources and tools are likely to help all marketers in their link-
Backlinks have been and will always be one of the most important factors in contemporary SEO. If we look back a decade ago, someone would simply rank by creating thousands of backlinks with the use of their own websites by repeating an anchor over and over again. That, among so many other exploits like keyword stuffing, duplicate content, and “squishy” redirect pages.
You can figure that it didn’t take long for Google to figure out that their security must be improved as fast as possible. And so it came: the first Penguin update. Basically, a new search algorithm that promises to keep spammers and exploiters away.
As search engine optimization became different, linkbuilding got influenced, and avoiding penalties became a big concern for webmasters. Fortunately, you will soon learn how to create and organize your SEO plan in such a way that you will never get in trouble.
According to a recent study performed by Brian Dean, an SEO Expert, and owner of Backlinko, the first three major ranking factors mentioned by him are backlinks, the authority of the backlinks, and then content. Hear me out now. If you have any ideas about implementing black-hat when trying to rank your website, you need to ditch that mentality right now!
This article is meant to inform and teach you about the safest and most reliable ways in which you can build backlinks without receiving any Google penalties. More than that, if you do a fine job, you’ll see your rankings flourish.
Even though recent Penguin updates allowed Google to track spammy anchor texts, that doesn’t mean that they now became useless. On the contrary, they are now even stronger than before. Now, there are different types of anchor texts. Let’s look at some of them and see how each help or hurt your SEO campaign.
The easiest ways you can get penalized is by having a big percentage of “exact match anchors”. If you think about it, it’s improbable that so many websites will use exactly the same anchor text to describe your website.
The anchor texts you should use the most are the branded ones. It’s said that 70% of your anchor texts should be branded. Using branded + keyword anchors is a sure way to stay away from trouble, and also get good results.
Example: “Nike summer t-shirts” – “Nike” = branded, “Summer-t-shirts” = target keyword
Another tip would be to keep the LSI and the Generic Anchors to less than 5%. These anchors shouldn’t be abused, as their role is to add an extra information related to the main subject. Overusing these anchors will surely get you penalties when you expect the less.
On the 23rd of March, 2016, during Google’s Q&A session, Andrey Lipattsev revealed the best three ranking factors: quality content, links, and Rankbrain. Now that it’s been confirmed, the only things left for us to do is take action.
When they say “quality content”, trust me that they really mean it. It’s not as easy as it sounds. Crafting informative and relevant content takes time and dedication. Guess what: not every guy who wants to improve rankings by using content marketing actually knows how to write his own articles.
Lack of money or (and) skills to do what’s needed makes people wonder how they can use other techniques, like Black Hat SEO, in order to rank faster. Trust me when I tell you that investing or creating your own great content rather than outsourcing cheap BH services will help your website grow in rankings big time.
A good way of approaching this is to create content that may appeal to high authority non-competitor sites in the specific niche, and not only. The moment your content appeals to other webmasters, your will start receiving backlinks. The more relevant backlinks you get, the higher you rank.
Guest posting is another strategy that marketers frequently use. This strategy is one of the most efficient one when it comes to getting backlinks. When you create great blog posts, you gain authority in the eyes of the readers and Google.
The main principle here is quality over quantity. If we look at Google’s quality guidelines, we can notice that they discourage “large-scale article marketing or guest posting campaigns”. What they mean is that you shouldn’t try to exploit the ranking system by having excessive amounts links coming from blog posts.
Having a successful guest blogging campaign takes a lot of time and effort. It’s not like writing a crappy piece of article and expecting it to be shared and mentioned. Also, you will have a hard time being approved by the blog owners.
A guy named Syed Irfan Ajmal, an SEO expert, took a different angle regarding guest posting. When he launched the campaign for his client, he linked back to his blog content instead of his landing pages. As a result, his client increased his revenue by 23% because of the traffic received as a result of his approach. Here’s the detailed study in case you want to check it out. It will also help you get a better grasp about how to create a successful guest posting campaign.
If you haven’t heard of this term, it is a combination of terms invented by the founder of Backlinko. It means info-graphics + guest posting. Let’s see how this works.
The main thing you have to do is create a quality infographic. Second, find websites within your niche that write about your infographic’s topic, and pitch it to them. The twist in all this is to bribe the blogger with additional FREE content, which is supposed to complete the inforgraphic.
You’ll have to be persistent though, as not all the webmasters will be interested in your proposal. A great e-mail is non-intrusive, short, and to the subject. Tell him exactly the benefits their readers will get after reading your blog post, and the importance of that complex infographic.
This is a brilliant strategy that can get you thousands of social shares in just a few days after launching it. Here’s the idea behind. You come up with a topic that your target audience would really like to consume. Find experts in that niche, and convince them to give you a comment regarding that subject. Tell them that you’re writing a complex article, and they’ll be announced when it’s ready.
After you gather tips from all of these experts you’ve contacted, finish the article, and send them an e-mail with the article link. Encourage them to share it on their social pages, and boom, you get hundreds and thousands of social shares. This happens because 1) the experts usually have a lot of followers and 2) a person is more likely to share something which an “expert said”.
This is one of the easiest way to find relevant, high quality blogs around your niche. When you’re going after backlinks, you realize that you must have the list first, and the more contacts, the better.
Websites who do “best of” blog posts carry huge potential. First, you can use them to gather your list of potential guest posting partners. When you search for these blog posts, type “best [keyword] posts/blogs/websites 2016”. It will reveal articles that list those blogs that you’re looking for.
Second, you can contact them directly and ask them to include your blog post into theirs. If you can do that, your blog post will get a huge exposure. You can usually do this by contacting the webmaster, and offering him something in return for mentioning your blog post. Some websites like these even have specific guest post approval rules, so make sure you check their policies first.
Linkbuilding has changed a lot during the last years. What worked then doesn’t work now, and what works now may never work in the future. Now, quality linkbuilding is intensive labor, but when done right, it will only create great results.
Bear in mind that Google is always watching, his crawlers are always crawling, and nowadays it seems foolish to think that you can get away with exploiting the system. Instead of risking penalizations, choose to use these 6 safe linkbuilding techniques. They are totally safe, and they’re not likely to cause your campaign any damage.
SEO is hard, but not for everybody. It’s all about testing, testing, and testing all over again. No written strategy will help you if you don’t take action. That’s why I encourage you to be open-minded, and approach these six link building strategies in your next campaign. Happy ranking!
Antonio is a marketing specialist at essay writing service EduGeeksClub which provides online assistance to students and supports them throughout all stages of essay writing. He loves hiking, biking and writing about everything there is in the world of marketing.
Internet-savvy small businesses know that to get customers, they need to be found on the web. They know being ranked high by Google means they will have more people viewing their website and marketing materials. Then, it’s just a matter of converting them. The trick is getting found.
Google doesn’t make it easy for small businesses. The company has strict algorithms for how they rank businesses locally and nationally. Like the dogs at the circus, Google expects companies to jump through hoops to have a high ranking. While you, as a business owner, have to do a number of things to be found, one easy one is link building. For those who are less Internet-savvy, link building is having your website link on some other site where visitors can click on your link. This brings you visitors from somewhere else and boosts your ranking.
Be careful with link building exercises because if you do it incorrectly, Google will strike it against you and lower your rankings. These are definite No-nos.
To be effective with link building, you want to follow the advice of search engine optimization experts. They list these strategies as the most helpful and easiest to do.
Follow these six and you are bound to improve your rankings and get the links you need.
Cynthia Witson is a professional article writer and expert social media marketing strategist. She loves exercising, headsets, computer, internet, fruits, shopping online (http://www.matchzup.com/) and traveling all around the world. Connect with her Google+.
A lot of SEO’s have enjoyed success buying high PR expired domains and using them for backlinks. The primary reason for this is that you can buy an aged site with an established backlink profile and immediately have a presence on the web.
Even with all the algorithm updates that Google has made in the past year, if you proceed with caution, this technique can be used effectively. You cannot just purchase a variety of domains and then quickly 301 redirect them to your money site. However, if you take the time to reconstruct the domain with content that is relevant to its niche, and update the site on a regular basis, you should be able to obtain some valuable links from it. If you purchase a number of these expired domains for link building purposes, you really need to use care so that you don’t create a ‘footprint’ that Google can detect. You should host them on varying hosts, in varying locations around the world and using different name servers and make sure you hide your ownership details.
There are numerous sites that run auctions for expired domains. Domain Tools, Network Solutions, Snap Names, and Drop Day are some of the more popular auction sites. GoDaddy Auctions also has a huge number of expired domains that they auction off on a regular basis.
With these domain auction sites, you are normally able to specify details related to a domain you wish to purchase, such as the PR, age, number of backlinks, DMOZ listing, Google Directory, and more. However, the competition can be rather fierce for high PR domains that are indexed in Google have a good link profile, and that don’t have any negative publicity associated with them.
Check the Validity of the Domain’s PR
You can enter the domain name into a site like rankchecker.com and it will tell you if the PR of the site in question is valid, along with some other useful information on the site like its age, Alexa rank, link popularity, directory listings, registrar, and WHOIS information.
Check for 301 Redirects to Your Site
You can check to see if there are 301 redirects to your site using Link Research Tools or other tools. If you discover that there are 301 redirects pointing to the domain in question you should use caution. First, the PR and link juice of the site you are purchasing may be due to these redirects, which when removed, may make the PR of your domain drop considerably. In addition, spammy 301 redirects to your domain may destroy its value in the eyes of Google.
Check The Backlink Profile Of The Domain
You can use tools provided by Majestic SEO or other tools to examine the backlink profile of the domain you are considering purchasing. If the backlink profile consists mainly of spam, then perhaps you should steer clear of it. However, if the links are mainly from high quality relevant sites, the domain may be worth further consideration.
Check The History Of The Site
Go to archive.org and use their Wayback Machine to see what has been happening with this site over the years. See if the site was used for a different purpose in the past, if so, steer clear of it. The Wayback Machine will provide you with snapshots of the site at different points in time, so you can determine how it has progressed. In addition, look up the site in Alexa.com to determine how much traffic the site has obtained over the years, and other pertinent details about the site.
Determine If The Brand Has Negative Publicity
Do some investigating to determine if the domain has any negative publicity associated with its brand. Perform searches on the brand and see what pops up. If there are numerous derogatory comments associated with the brands that come up, you may want to steer clear of it.
Try To Determine If This Domain Was In A Link Network
Google has devalued many sites that were part of link networks. In fact, they have even de-indexed numerous large link networks in the past. Try to determine if the domain you are considering was part of a link network by examining other sites that have the same owner. If you think the domain was part of a link network, or link farm, it’s probably wise to steer clear of it.
There are those who simply insert a 301 redirect from these domains to their primary site or even to secondary sites to provide them with more link juice. However, the value associated with this method will decline over time as the link juice from this domain slowly atrophies.
Quite often these sites can be resurrected and additional content added so that they can be used as a stand-alone asset and monetised with Adsense or other types of advertisements.
Although Google is not fond of the concept, many people still create private blog networks from these domains and use them for effective backlinks to money sites. If this is done with great care, to avoid creating a detectable ‘footprint’, this method is still effective.
In order to try to insulate their sites from the wrath of Google, many internet marketers and SEO’s use a tiered or layered system of link building. In this instance expired domains are used to link to the second or even third tier of sites so that link juice will eventually flow to the money site, indirectly. This will often provide some level of protection to the money site, should Google detect these links as link spam.
Here are some positive aspects of domains that are worth your consideration:
If your domain has some high quality links pointing to it from authority sites, that is a very positive sign. The more, the better. A domain with these types of links is more likely to retain its PR and link juice for an extended time period.
If this domain still receives a decent amount of traffic and if it has regular contributors, that is a very good sign. You can build the site out further and retain this audience, which will further increase the value of the site and its usefulness for link building.
In general, domains with higher PageRank are more costly and provide more valuable links than those with low PR. Use a tool such as Rankchecker.com to verify that the PR of your domain is legitimate. In addition, check the backlink profile of this domain. It could be that the PR of the domain is primarily due to one high PR authority site that is linking to it. If this link goes away, it is likely that the PR of your domain will also tank. Be wary of domains that have a PR that is based on one or two links.
Older domains are generally more valuable and provide better link juice than newer domains. The domain you purchase should be at least three years old. Older is better, in this instance.
Internal Pages with PR
If the domain has internal pages that also have PR that is 2 or more, that is a good sign. However, this can be a bit difficult to determine if the domain has already expired.
Expired Domain Red Flags
If you make judicious use of these domains, the links from them can be quite valuable. However, great care must be taken to avoid leaving a ‘footprint’ and thus avoid the wrath of Google.
In addition, there are some techniques that aren’t a great idea for the long-term, but they do provide short-term benefits, so they are still used.
Ultimately, the answer to this question depends upon what you are going to use this domain for, how much effort and time you are going to devote to building out this domain, and how much risk you are willing to incur.
Cameron Francis is a director at eTraffic Web Marketing, a fastest growing SEO company in Australia. He is a passionate online marketer that helps build business marketing campaigns. He likes to share his knowledge on link building strategies and SEO strategies.
I’m a former dietitian that got into SEO about 4 years ago after reading Tim Ferris’s Four Hour Workweek.
Since then I’ve built my own web properties and consulted for clients in almost every industry under the sun. I currently live with my girlfriend in Berlin, Germany.
My favorite industry to link build in is one where there’s a large content gap.
A content gap refers to content that’s lacking in some way, such as:
Certain industries — like diet and nutrition — have a small content gap. There’s already reams of incredible content out there about organic vegetables, interval training, and The The Paleo diet.
Of course there’s always room for improvement. But it’s going to take a lot more work to beat the content that’s out there in that space.
On the other hand, an industry like social media has a massive content gap because there’s still so much out there that hasn’t been covered yet. Same with digital marketing, green energy, and most new and evolving industries industries in general.
I actually see link building going back to the future in the next 2-3 years.
Back in the early days of SEO it was all about creating a great site, building relationships with other site owners, and promoting your content as best you could.
Those three things are still the basic tenets of a successful link building campaign in 2013…and will remain so in the near future.
Sites that produce outstanding content — and know how to get the word out — will be head and shoulders above the competition in 2013 and beyond.
My favorite strategy at the moment is definitely broken link building.
Broken link building is where you find broken links on another site — point them out to the site owner — and then ask them to use your link as a replacement.
Although the conversion rate isn’t spectacular, it’s much higher than randomly emailing people and begging for a link. And unlike most link building techniques, this is actually scalable.
Here are some fantastic resources for people interested in using this technique:
What is your best piece of advice regarding building links for someone trying to do it themselves?
I’d recommend that they get really, REALLY good at email outreach. No matter how great your content is, email outreach is the make or break factor for a successful link building campaign.
In addition to learning how to publish great content, they also need to learn how to promote it for maximum SEO value. And there’s no better way to do that than to get that content directly in front of people that are likely to link to it.
And the best way to do that is to simply email other webmasters and give them a heads up about your content. And you can use techniques like broken link building to contribute value first and increase your conversion rate.
With the internet being so vast and wide how do you encourage people to organize their link building campaign?
That’s a common problem link builders face: it’s not easy to keep prospects organized or even to know who to contact in the first place!
Something that helps me is to look at each SEO campaign as a bunch of smaller campaigns put together. For example, when I email 60 sites that came up when I searched for “SEO” + inurl:resources (a search string to find resource pages), that’s a mini-campaign. That helps me stay organized and focused.
I also use two tools to make the process more organized and efficient:
ScrapeBox: This tool is amazing when you’re looking for a large batch of potential linking opportunities. For example, let’s say you wanted to guest post on a bunch of DIY blogs. You can use Scrapebox to use multiple search strings at once (for example, “DIY” + “write for us” and “home repair” + “write for us”). Once it’s done, you can also delete duplicate results and check PageRank. This is head and shoulders above manually scouring Google for link prospects.
BuzzStream: This tool is great for organizing and tracking relationships you’ve built with other site owners.
I think it’s because there’s so little objective information out there for people to go by.
There’s no place to check to see what’s working, what’s not working, and what can get you into trouble. Sure, there are some resources like Moz that do their best to provide real data to the table, but it’s not like physics where there are controlled experiments.
That means that just about anyone can start their own link building or SEO agency based on what they think will work.
I’m usually the 2nd or 3rd agency my client has worked with. Unfortunately, I’d say that more than half of all SEO agencies do shoddy work.
With that said, it’s actually somewhat easy to stay out of trouble: learn a little bit about SEO and link building.
I understand that most business owners are busy running their business, but it’s one of the most important knowledge bases a business owner can have. And you don’t need to be an SEO ninja either. Even a basic understanding of SEO can help you separate the wheat from the chaff.
Once you know the fundamentals, ask a potential provider what links they’ll build. Ask for link reports from other clients if possible.
Then give them a trial month. Ask for a full link report so you can see what was done. If the links look good, keep them on board. If they’re different than what was promised (for example, if they promised email outreach links and you got article directory links), try another provider.
Those are the only software programs that I use to directly build links. I do a bit of competitive analysis using services like Open Site Explorer, but that’s about it.
The reason I don’t use much software is because they generally don’t build the types of backlinks that work now (and will always work). The only reason I use software is to streamline getting contextual links from authority sites in my niche. No software can do that 🙂