building links


Many SEO experts agree that backlinks are an important and necessary part of an effective SEO strategy. However, there are some differences in opinion on the best strategy to acquire those backlinks. This guide covers the benefits of backlinks, what Google says about buying them, and how to acquire links that actually help your strategy rather than leading to penalties.


Why Links Are Important to a Successful SEO Strategy

An effective SEO strategy is made up of multiple components, including on- and off-page optimization, technical improvements, and keywords. Without the strategic placement of links, though, many websites will still find it difficult to rank.


Links direct traffic from one page or website to another. Even more importantly, backlinks tell Google that you’re a trustworthy website that deserves a higher ranking. Effective link placement can also transition a portion of another website’s authority to yours, leading to better rankings.


Buying backlinks can lead to higher search rankings, more organic traffic, a competitive edge, and more conversions. Of course, achieving the best results possible requires quality links.


What Does Buying Links Involve?

Buying links allows website owners to leverage high-value placements that achieve positive SEO results. Swapping links in return for compensation isn’t a new practice in the SEO landscape and is a strategy that requires careful consideration. Simply paying a link-building website to drop your website’s links into any and every website that accepts them won’t do much for your rankings.


This link-building approach could harm your results through website penalties. Google doesn’t approve of buying or selling links solely to manipulate SEO results.


This doesn’t necessarily mean that paying a link-building agency or exchanging compensation in return for guest posting will result in website penalties. However, it’s important to remember that Google has strict standards that all link placement strategies should follow.


Best Practices for Link Building In 2024

So, is buying or selling links for SEO purposes in 2024 okay? The answer to this highly debatable question depends on the approach you plan to take. Whether acquiring backlinks naturally or paying for them, it’s crucial to follow best practices, which include:


  • Offer the reader value: Google aims to give its users as much value as possible. This means that all content and link placements should benefit the reader. Careful placement and descriptive anchors are important when building links today.
  • Optimize anchor text with keywords: Link placements are an excellent place to include keywords. Anchor links tell Google exactly what they can expect when clicking the link, helping to connect keyword use and your website’s overall intention.
  • Prioritize high-quality content: High-quality content is a must when working toward better SEO rankings. Whether updating your website’s content or guest posting with the intention of building links, high-value and relevant content is a requirement.
  • Hire a link-building agency: While Google doesn’t approve of buying links for the primary purpose of boosting SEO rankings, it has nothing against working with a link-building agency. Link-building agencies can manage outreach and content creation, ensuring that you adhere to Google’s guidelines.


Staying up-to-date on frequent algorithm updates and best practices isn’t easy, especially when focusing on website design or other important aspects of SEO. That’s where a link-building agency can be beneficial. Either way, an effective link-building strategy should include strategic outreach and high-quality content while sticking to Google’s guidelines.


White Hat Techniques for Building Links

If Google is against outright buying links for SEO purposes, how can you leverage link building for better ranking results? There are a number of beneficial link building strategies that can be effective when creating an SEO plan, including guest posting, working with influencers, niche edits, or creating share-worthy content.


Many of these techniques take longer to implement since they require good-quality content and link outreach, which makes them less attractive to some website owners. Working with a link-building company allows you to secure high-value link placements without sacrificing your website via Google penalties. Link building in 2024 is still as beneficial as ever but requires careful outreach, placement, and content creation.


Ongoing link-building efforts can also help websites continue to benefit from increased traffic and boosted rankings. The SEO landscape is continually evolving, and new trends are emerging regularly.


Keeping up with these trends is an excellent way to stay ahead of the local SEO competition. It can also help websites avoid expensive penalties that limit rankings and traffic.


Simply buying links to boost your SEO strategy’s results won’t typically work in today’s digital landscape. To benefit from link-building efforts, strategic placement based on relevancy and consumer value is more important than ever before. Strategic link placements can be especially valuable to achieving SEO goals when done right.

SEO Link Building


In the world of digital marketing and search engine optimization (SEO), backlinks play a pivotal role in driving website traffic and improving search rankings. They are the backbone of your website’s online reputation and a significant determinant of its visibility on search engine result pages (SERPs). But how do you choose the right backlinks that can drive traffic to your website? Let’s delve into the matter.


Understanding the Importance of Backlinks

Backlinks, also known as inbound links or incoming links, are created when one website links to another. The quality and quantity of these links affect a website’s SEO ranking. But not all backlinks are created equal. It’s crucial to understand the difference between high-quality and low-quality backlinks.


Identifying High-Quality Backlinks

High-quality traffic guest posts come from reputable and relevant websites. These are websites with a high domain authority, a diverse link profile, and a content theme relevant to your website. When such a site links back to your website, search engines regard it as a vote of confidence, thereby improving your site’s ranking.




When choosing backlinks, ensure the linking website’s content aligns with your website’s theme or industry. Search engines favor relevance because it provides value to users. For instance, if you run a health blog, a backlink from a medical journal or a fitness expert’s blog would be more beneficial than a link from a car repair website.


Domain Authority


Domain Authority (DA) is a metric developed by Moz that predicts a website’s ranking ability on search engines. The higher the DA, the more valuable the backlink. A backlink from a website with a high DA can significantly boost your site’s ranking.


Link Diversity


When it comes to backlinks, diversity is key. Having backlinks from a variety of websites, industries, and domains indicates to search engines that your content is valuable and relevant to a broad audience.


Tactics to Acquire High-Quality Backlinks

Building high-quality backlinks isn’t an overnight task. It involves strategies such as:


Content Creation


Regularly creating unique, engaging, and high-quality content is one of the best ways to earn high-quality backlinks. When your content provides value, other websites will want to link to it.


Guest Blogging


Guest blogging allows you to publish content on another website, thereby reaching a wider audience and earning a backlink in the process. Ensure to guest blog on high DA and relevant websites to maximize the benefits.


Building Relationships


Forming connections with influencers and industry experts can also help you earn high-quality backlinks. Engaging with them on social media, commenting on their blogs, or even reaching out via email can help you build these relationships.


Avoiding Low-Quality Backlinks

While it’s essential to acquire high-quality backlinks, it’s equally important to avoid low-quality ones. These can harm your SEO ranking and even lead to penalties from search engines. Avoid links from websites with low DA, spammy websites, and websites not relevant to your industry or content theme.


In conclusion, the process of choosing backlinks for website traffic is a strategic one. It involves identifying and acquiring high-quality backlinks while avoiding the low-quality ones. By implementing these strategies, you can enhance your website’s visibility, attract more traffic, and ultimately, outrank your competitors in SERPs.

google rankings


Getting your website to safely rank in Google quickly can be a daunting task. With the right strategy and tactics, however, it is possible to get your website noticed and ranked in no time. This article will provide an overview of the steps you need to take to get your website safely ranking, so you can start getting the most out of your site.


By following these guidelines, you’ll be able to optimize your website for safe ranking on Google without compromising its quality or integrity. With this knowledge, you’ll be able to achieve better search engine rankings and make sure that your website stands out from the competition. Read on to learn how to get your website ranking on Google.


Optimizing Your Website

Optimizing your website for safe and quick rankings in Google is essential for success. The first step is to make sure your website has a clean, fast-loading design. This will help ensure that Google’s algorithms rank it higher in search results. Additionally, you should optimize your website’s content with relevant keywords and phrases, so that it will be more likely to appear near the top of search engine results pages (SERPs). You should also create link building strategies to increase the number of incoming links pointing to your website, which can also give a boost to its ranking. Finally, you should regularly update your content so that it stays fresh and relevant in the eyes of search engines. By following these steps, you can get your website noticed by Google and ensure it quickly rises up the SERP rankings.


Utilizing Relevant Keywords

When optimizing your website for search engine ranking, it is essential to utilize relevant keywords and phrases correctly. Doing so will help ensure that your website ranks in the right categories, making it easier for potential customers to find you when searching online. Utilizing relevant keywords also ensures that the content on your website is accurate and up-to-date, helping to improve its overall ranking over time.


Identifying relevant keywords can be done by researching what terms are used most often when searching for information related to your business or industry. This can be done through keyword research tools such as Google Keyword Planner, SEMRush, and Ahrefs. Once you have identified the relevant keywords, they should be included in all aspects of your website design – from text content to meta tags and even image descriptions. Additionally, try to use a variety of different keywords rather than focusing solely on one term; this will help maximize the impact of each keyword in terms of SEO performance. With consistent use of relevant keywords throughout your website’s design, you will soon begin to see an improvement in your search engine rankings.


Creating Quality Content

Creating quality content is one of the most important steps to getting your website to rank safely and quickly in Google. Quality content should be informative, interesting, and relevant to the topic of your website. Content should also be well-structured with clear headings, subheadings, and paragraphs. Additionally, it should include keywords that are relevant to the topic of your website and be free of any spelling or grammar errors.


To further ensure that your website ranks quickly and safely on Google, make sure to link to other trusted websites as part of your content. This will show Google that you’re providing reliable information by referencing reputable sources. Additionally, use social media platforms such as Facebook, Twitter, Instagram, etc…, to promote your content and build relationships with industry influencers who can help drive visitors to your site. This will help increase traffic to your website as well as boost its ranking in search engine results pages.


Building Backlinks

Now that you’ve created quality content for your website, the next step is to build backlinks. A backlink is when another website links to yours, which can help improve your rankings on search engines like Google. Backlinks are an essential part of any SEO strategy and a great way to increase traffic to your site.


What do back links look like?


  • Links on partner websites
  • Local business citation
  • Niche business citations
  • Guest blog posts
  • Press releases
  • Third party articles
  • Wiki pages
  • Infographics
  • Social media
  • Share worthy content
  • Connecting with influencers


To get started building backlinks, try reaching out to websites in your niche and asking them to link to yours. You can also create content with high-quality sources that other sites may want to link to. Finally, look at directories and review sites where you can list your website, as these can be powerful sources of backlinks. With a little effort and time, you’ll soon see results from your efforts in the form of improved rankings on Google.


Tracking And Analyzing Performance

Tracking and analyzing the performance of your website is essential to ensure that it ranks in Google quickly and safely. To do this, you need to track key performance indicators, such as the number of visitors and page views, as well as the amount of time spent on each page. This will help you identify any areas where optimization or changes are needed in order to improve your website’s ranking. Additionally, you should use analytics tools like Google Analytics or other third-party services to measure specific metrics related to SEO, including organic search traffic, backlinks, and keyword rankings. By tracking these metrics regularly, you can make informed decisions about how best to optimize your website for search engine success. Taking the time to analyze your website’s performance can help ensure that it ranks successfully in Google in a timely manner.


Frequently Asked Questions



How Often Should I Update My Website?


Updating your website regularly is key to keeping it current and relevant, so how often should you do it? This depends on the type of content that you are adding, but try to update at least once a month. If you have a blog or news page, then consider posting more frequently, such as every week. Additionally, if you have a product page, make sure to update it when there are any changes or promotions. Finally, be sure to keep an eye out for any new trends in your industry and adjust your website accordingly.


How Do I Know Which Keywords To Use?


Choosing the right keywords for your website is an essential part of getting it to rank in Google quickly and safely. It can be overwhelming to decide between all the different keywords available, but there are a few steps you can take to make sure you’re picking the right ones. First, you should research what words and phrases people are already typing into search engines when looking for topics related to your website. You can also look at competitor websites to see which keywords they’re using, and then use keyword tools to find additional terms that are relevant to your content. Finally, make sure that any keywords you choose have enough search volume so that it’s worth optimizing your site for them.


How Much Content Should I Create?


Content is one of the most important elements of SEO, so it’s important to create enough content to make sure your website can rank well in search engine results. A good rule of thumb is to aim for at least 1000 words per page, though more is always better. You should also regularly update and refresh your content, as this will help ensure that you’re staying ahead of the competition. Additionally, make sure you use keywords and phrases that are relevant to your topic; this will help Google understand what your website is about and be able to accurately rank it.


What Is The Best Way To Build Backlinks?


The best way to build backlinks is to focus on creating high-quality content that earns natural links. This means writing blog posts and articles that have value for readers, as opposed to simply linking back to your own website. Additionally, you should look for guest blogging opportunities, reach out to industry influencers, and utilize social media platforms like Twitter and LinkedIn. By focusing on these strategies, you can create a strong foundation of backlinks that will help your website rank quickly and safely in Google.


How Do I Measure The Success Of My Website?


Measuring the success of your website is an important part of any online business. You should be tracking metrics such as website visits, time on page, and bounce rate to determine how well your website is performing. Additionally, you can use tools like Google Analytics to monitor key performance indicators (KPIs) such as total number of visitors, average session duration and leads generated. Analyzing these KPIs will help you understand how successful your website is and where you need to make improvements.



To ensure that your website ranks quickly and safely in Google, it’s important to keep up with the latest SEO trends. Updating your website regularly with fresh content, targeting the right keywords, and building backlinks are all key strategies to help get your website ranking. Additionally, measuring the success of your website is a vital step for making sure you’re achieving the desired results. By following these tips, you can be confident that your website will rank quickly and safely in Google.



Backlinks and referring domains are two of the most important aspects of SEO. Understanding the differences between them is essential for any website owner or digital marketer who wants to maximize their visibility in search engine rankings. 

Backlinks refer to links from other websites that point back to your site while referring domains are the number of unique websites that link back to you. 


Both play an integral role in improving a website’s authority and ranking potential within search engines, but they each serve different purposes. 


By understanding how these two elements differ, optimizing both for maximum results is possible.

Definition of Backlinks and Referring Domains

Backlinks are links from one website to another. They are also known as inbound links and incoming links. 


Each backlink acts as a vote of confidence for the content on the receiving end, boosting its search engine rankings. 


The more quality backlinks a website or page has, the higher it will rank in the SERPs (search engine result pages). 


Referring domains, on the other hand, refer to the number of websites linking to a page. 


This can be used as a measure of the overall authority of a website or page.


It’s important to note that you should focus on quality backlinks from reputable sources rather than just quantity when building your link profile. 


Quality backlinks will result in better rankings and higher traffic for your website. 


It’s important to avoid link spamming as this may get you penalized by the search engines. 


Link building done right can be an effective way to increase organic traffic to your website. 


It is also important to monitor your backlinks regularly to detect suspicious or unnatural links and, if there are any, disavow them to remain compliant with search engine guidelines. 


Backlinks and referring domains are an integral part of SEO, and as such should be monitored regularly for optimal performance. 

Difference in Meaning

Essentially, backlinks measure the quantity of links, while referring domains measure the quality of links. 


Backlinks are important for SEO purposes, as they help establish trust with search engines and increase a website’s ranking within the search engine results pages (SERPs). 


Referring domains, on the other hand, provide an indication of how much authority your website has in its respective field since it’s being linked to by multiple websites. 


It’s important to note that both backlinks and referring domains can have a positive impact on your website’s ranking, but the quantity of backlinks isn’t as important as the quality of referring domains. 


Having high-quality links from authoritative referring domains can be more beneficial than having low-quality links from many backlinks. 


Both terms are important for SEO purposes and should be monitored regularly to ensure your website is getting the most benefit from its link-building efforts. 


Monitoring these metrics can also help you identify any potential issues with links pointing to your website and make sure it’s being linked to by reputable sources. 

Link Acquisition Strategies

Link Acquisition Strategies are techniques used to acquire quality inbound links from other websites. 


These strategies focus on developing relationships with other website owners and influencers, creating content that will attract natural links from relevant websites, engaging in strategic outreach and link building campaigns, and leveraging existing relationships within your industry. 


Properly implemented link acquisition strategies can help a website improve its organic search engine rankings and visibility. 


By boosting the number of quality inbound links, a website is seen as more relevant and trustworthy by search engines, resulting in higher rankings. 


Link Acquisition Strategies can also help to boost referral traffic from other websites as well as build authority and credibility within your industry. 


There are many approaches to achieving successful link acquisition, from traditional methods such as directory submissions to more advanced tactics such as content marketing and social media outreach. 


It is important to research and identify the most effective strategy for your website or business before launching any link building campaigns. 


When acquiring links, it is important to ensure that you are only linking with reliable sources and websites with a good reputation. 


Quality inbound links can dramatically improve your website rankings, so it is important to ensure that any link acquisition strategies are done properly and with caution. 


Link Acquisition Strategies can be a great way to boost both search engine visibility and referral traffic. 


By focusing on building high-quality relationships and creating compelling content, you can acquire links that will help your website gain more visibility and traffic. 


Link Acquisition Strategies should always be implemented with caution, as poor quality inbound links can have a negative impact on your search engine rankings. 


Taking time to research and implement effective link acquisition strategies can be an important factor for achieving online success.

Pros and Cons

On one hand, referring domains and backlinks allow websites to capitalize on the strength of external links pointing to their content, thus boosting their rankings in search engine results. 


On the other hand, these avenues can also be detrimental if used incorrectly or aggressively. 


The Pros 


  • Increased Visibility. By having external websites link to your content, you can increase the visibility of your website in search engine results pages (SERPs). This greatly increases the chances of people finding and visiting your website.
  • More Quality Traffic. Links from authoritative websites help to increase the reputation of your website, which in turn can attract more quality traffic.
  • Increased Brand Awareness. When people see multiple external links pointing to your content, they will be more likely to remember and recognize your brand.


The Cons 


  • Links from Low Quality Sources. If you acquire links from low quality sources, it can actually hurt your website’s rankings and reputation. Be sure to check the credibility of any external website before you link to them.
  • Overzealous Link Building. Link building is beneficial when done in moderation, but too many links (especially from suspicious sources) can trigger penalties from search engines.
  • Spam Links. Unsolicited linking (aka “spam links”) can be detrimental to your website’s SEO and reputation. Make sure that you only link with other websites that are relevant and trustworthy.

Overall, referring domains and backlinks can be very beneficial when used properly, but they can also be damaging if abused. This is why it’s important to keep an eye on the quality and quantity of links pointing to your website. By following these guidelines, you can ensure that you get the most out of your link building efforts. 


Final Word

Backlinks and referring domains are both important aspects of SEO that help websites rank higher in search engine result pages. 


While backlinks refer to links from other sites pointing to your website, a referring domain is the unique web address or URL associated with those backlinks. 


It’s essential for marketers and business owners to understand these two terms as they can have a direct impact on their organic rankings when utilized properly. 


Knowing how best to build quality backlinks from high-authority websites along with understanding which domains are linking most frequently will give you an edge over competitors who may not be utilizing this type of link building strategy. 


With the right approach, you’ll be able to drive more traffic to your site while increasing its authority online!



Irrespective of whether you are new to link building or have been practicing it for years, you can always get additional help from link building resources and tools that introduce newer and more efficient forms of link building. This article briefly covers important resources for link building, in addition to discovering some of the tools that one may use for link building practices.


What is link building?

Link building essentially refers to all actions that are fulfilled to increase the quality and number of inbound links to a website. The ultimate goal here is to increase the SERP ranking of a particular webpage, and link building is an essential part of search engine optimization efforts.


In simpler words, link-building efforts line towards increasing the number of links leading to a particular website or webpage from external and reputed websites. 


How can companies acquire links?

Companies often outsource their link-building efforts as projects to reputed and experienced companies, and if you are just starting it is recommended that you look for cheap link building (not cheap in quality) companies that guarantee quality services. How companies and websites can acquire links depend on the different types of links in question, and given below are some of the categories of links used in link building:

Editorial links


Editorial links refer to those links that a website may naturally acquire simply due to its high-quality content or its reputation in the industry. These are the most ideal and the most difficult types of links to acquire and do not require the website owner to request or pay anyone for a link


Organically obtained links


These are also known as acquired links, and essentially involve the website owner acquiring them either through payment or distribution. Some of the ways how websites can increase organically obtained links includes link advertisements, reciprocal linking, directory links, answering queries on forums, and commenting on relevant blogs.

Guest blogging


Guest blogging or guest posting refers to the measure of writing articles for other websites and blogs to gain more visibility on your website while also being able to link back to your web pages. This is yet another integral component of search engine optimization. 

Image linking


Image linking refers to submitting images to online image repositories and linking them back to your website. These submitted images may be infographics, photographs, illustrations, depictions, GIFs, or simple typography.


What are some of the resources for link building?

While link building may be difficult waters to navigate, thankfully there exist multiple online resources that can help ease your way into the realm of link building. These include multiple link-building industry blogs, experts, and self-help guides that one can refer to.

Industry Blogs


To get regular updates about the best link building practices, updates in Google’s Algorithm, and the newest tools, companies should keep an eye out for relevant industry blogs such as the link building blogs on,, and the Google Webmaster Blog.


While specifically focuses on the current trends in link building and SEO, emphasizes tutorials and case studies. The Google Webmaster Blog, on the other hand, is dedicated to the newest updates on Google’s indexing and crawling efforts.


Industry Guides


For marketers looking for immersive readings and in-depth guides into the realm of link building, there exist several link building blogs such as a twelve chapter long guide from, a definitive guide from, and a forty-minute long read at


What are some of the tools for link building?

When you use the right tool for your link-building efforts, your work is essentially halved as the right tool to optimize and automate any work that you previously did manually, while also suggesting the best practices. Given below are some of the tools that can help your link building efforts:




HARO, abbreviated for Help A Reporter Out, is essentially a source of ideas and information that journalists from all over the world use daily. Using HARO, journalists are always on the lookout for new things to write about in their articles, unique products or services a company may be offering, or simply search for credible comments and opinions that they can place in their articles in the discussion of what their article may be about. 


As a company, when you sign up to HARO, you can receive requests from journalists in your inbox, and when you collaborate with them you will be able to sneak in a mention of your company in a relevant and credible manner.


SEMrush Backlink Gap Tool


A backlink gap analysis is crucial to all link-building campaigns alike and allows you to analyze competitors’ insights to find opportunities and websites that are linking to other companies in your domain. Hence, your search process to find relevant websites that will agree to link back to you gets substantially easier. This tool works by entering your domain and the domains of up to four of your competitors in the “find prospects” section of the tool. 


The tool then generates a list of opportunities or websites that send inbound links towards the four of your competitors, but not towards you. Once you have identified this “gap” you can alter your marketing and SEO strategies to close in on the presented opportunities to stand at a higher footing in SERP results as compared to your competitors.




GroupHigh is essentially a website that has created the biggest and the richest database containing a list of all possible blogs that you can find online. Companies can use GroupHigh to find new prospects, discover relevant industry blogs and point toward relevant influencers who would be willing to work with them. Similar to the other tools mentioned in this section, GroupHigh substantially reduces the time companies spend looking for relevant blogs that would agree to collaborate with them.


Good content needs to be spoken about, celebrated, and made available to the masses, and this is exactly what GroupHigh does. It maintains a database of a whopping 15 million bloggers as of now, and the number keeps growing every day.



Link building is a crucial part of search engine optimization and one that requires marketers to conduct extensive research and gain an in-depth understanding of how backlinks work. The above-mentioned resources and tools are likely to help all marketers in their link-

Link Building Experts

Importance of Link Building: What’s new?

Backlinks have been and will always be one of the most important factors in contemporary SEO. If we look back a decade ago, someone would simply rank by creating thousands of backlinks with the use of their own websites by repeating an anchor over and over again. That, among so many other exploits like keyword stuffing, duplicate content, and “squishy” redirect pages.


You can figure that it didn’t take long for Google to figure out that their security must be improved as fast as possible. And so it came: the first Penguin update. Basically, a new search algorithm that promises to keep spammers and exploiters away.


As search engine optimization became different, linkbuilding got influenced, and avoiding penalties became a big concern for webmasters. Fortunately, you will soon learn how to create and organize your SEO plan in such a way that you will never get in trouble.


Links: Google’s Number 1 Ranking Factor

According to a recent study performed by Brian Dean, an SEO Expert, and owner of Backlinko, the first three major ranking factors mentioned by him are backlinks, the authority of the backlinks, and then content. Hear me out now. If you have any ideas about implementing black-hat when trying to rank your website, you need to ditch that mentality right now!


This article is meant to inform and teach you about the safest and most reliable ways in which you can build backlinks without receiving any Google penalties. More than that, if you do a fine job, you’ll see your rankings flourish.


Strategy #1 – Anchor Text (the right way to do it)


Even though recent Penguin updates allowed Google to track spammy anchor texts, that doesn’t mean that they now became useless. On the contrary, they are now even stronger than before. Now, there are different types of anchor texts. Let’s look at some of them and see how each help or hurt your SEO campaign.


  • Exact Match Anchors – the exact keyword that’s being targeted
  • Branded Anchors – any anchor that mentions your brand name
  • Generic Anchors – call to actions (click here, buy now, subscribe for free)
  • Naked Link Anchors – precisely the site’s name, including the .com part
  • LSI Anchors – variations of the main keyword


The easiest ways you can get penalized is by having a big percentage of “exact match anchors”. If you think about it, it’s improbable that so many websites will use exactly the same anchor text to describe your website.


The anchor texts you should use the most are the branded ones. It’s said that 70% of your anchor texts should be branded. Using branded + keyword anchors is a sure way to stay away from trouble, and also get good results.
Example: “Nike summer t-shirts” – “Nike” = branded, “Summer-t-shirts” = target keyword


Another tip would be to keep the LSI and the Generic Anchors to less than 5%. These anchors shouldn’t be abused, as their role is to add an extra information related to the main subject. Overusing these anchors will surely get you penalties when you expect the less.


Strategy #2 – Great Quality Content


On the 23rd of March, 2016, during Google’s Q&A session, Andrey Lipattsev revealed the best three ranking factors: quality content, links, and Rankbrain. Now that it’s been confirmed, the only things left for us to do is take action.


When they say “quality content”, trust me that they really mean it. It’s not as easy as it sounds. Crafting informative and relevant content takes time and dedication. Guess what: not every guy who wants to improve rankings by using content marketing actually knows how to write his own articles.


Lack of money or (and) skills to do what’s needed makes people wonder how they can use other techniques, like Black Hat SEO, in order to rank faster. Trust me when I tell you that investing or creating your own great content rather than outsourcing cheap BH services will help your website grow in rankings big time.


A good way of approaching this is to create content that may appeal to high authority non-competitor sites in the specific niche, and not only. The moment your content appeals to other webmasters, your will start receiving backlinks. The more relevant backlinks you get, the higher you rank.


Strategy #3 – Guest Posting


Guest posting is another strategy that marketers frequently use. This strategy is one of the most efficient one when it comes to getting backlinks. When you create great blog posts, you gain authority in the eyes of the readers and Google.


The main principle here is quality over quantity. If we look at Google’s quality guidelines, we can notice that they discourage “large-scale article marketing or guest posting campaigns”. What they mean is that you shouldn’t try to exploit the ranking system by having excessive amounts links coming from blog posts.


Having a successful guest blogging campaign takes a lot of time and effort. It’s not like writing a crappy piece of article and expecting it to be shared and mentioned. Also, you will have a hard time being approved by the blog owners.


A guy named Syed Irfan Ajmal, an SEO expert, took a different angle regarding guest posting. When he launched the campaign for his client, he linked back to his blog content instead of his landing pages. As a result, his client increased his revenue by 23% because of the traffic received as a result of his approach. Here’s the detailed study in case you want to check it out. It will also help you get a better grasp about how to create a successful guest posting campaign.


Strategy #4 – Guestographics Technique


If you haven’t heard of this term, it is a combination of terms invented by the founder of Backlinko. It means info-graphics + guest posting. Let’s see how this works.


The main thing you have to do is create a quality infographic. Second, find websites within your niche that write about your infographic’s topic, and pitch it to them. The twist in all this is to bribe the blogger with additional FREE content, which is supposed to complete the inforgraphic.


You’ll have to be persistent though, as not all the webmasters will be interested in your proposal. A great e-mail is non-intrusive, short, and to the subject. Tell him exactly the benefits their readers will get after reading your blog post, and the importance of that complex infographic.


Strategy #5 – Expert Roundups


This is a brilliant strategy that can get you thousands of social shares in just a few days after launching it. Here’s the idea behind. You come up with a topic that your target audience would really like to consume. Find experts in that niche, and convince them to give you a comment regarding that subject. Tell them that you’re writing a complex article, and they’ll be announced when it’s ready.


After you gather tips from all of these experts you’ve contacted, finish the article, and send them an e-mail with the article link. Encourage them to share it on their social pages, and boom, you get hundreds and thousands of social shares. This happens because 1) the experts usually have a lot of followers and 2) a person is more likely to share something which an “expert said”.


Strategy #6 – “Best of” Blog Posts


This is one of the easiest way to find relevant, high quality blogs around your niche. When you’re going after backlinks, you realize that you must have the list first, and the more contacts, the better.


Websites who do “best of” blog posts carry huge potential. First, you can use them to gather your list of potential guest posting partners. When you search for these blog posts, type “best [keyword] posts/blogs/websites 2016”. It will reveal articles that list those blogs that you’re looking for.


Second, you can contact them directly and ask them to include your blog post into theirs. If you can do that, your blog post will get a huge exposure. You can usually do this by contacting the webmaster, and offering him something in return for mentioning your blog post. Some websites like these even have specific guest post approval rules, so make sure you check their policies first.




Linkbuilding has changed a lot during the last years. What worked then doesn’t work now, and what works now may never work in the future. Now, quality linkbuilding is intensive labor, but when done right, it will only create great results.


Bear in mind that Google is always watching, his crawlers are always crawling, and nowadays it seems foolish to think that you can get away with exploiting the system. Instead of risking penalizations, choose to use these 6 safe linkbuilding techniques. They are totally safe, and they’re not likely to cause your campaign any damage.


SEO is hard, but not for everybody. It’s all about testing, testing, and testing all over again. No written strategy will help you if you don’t take action. That’s why I encourage you to be open-minded, and approach these six link building strategies in your next campaign. Happy ranking!


Author Bio

Antonio is a marketing specialist at essay writing service EduGeeksClub which provides online assistance to students and supports them throughout all stages of essay writing. He loves hiking, biking and writing about everything there is in the world of marketing.


Link Building


Internet-savvy small businesses know that to get customers, they need to be found on the web. They know being ranked high by Google means they will have more people viewing their website and marketing materials. Then, it’s just a matter of converting them. The trick is getting found.


Google doesn’t make it easy for small businesses. The company has strict algorithms for how they rank businesses locally and nationally. Like the dogs at the circus, Google expects companies to jump through hoops to have a high ranking. While you, as a business owner, have to do a number of things to be found, one easy one is link building. For those who are less Internet-savvy, link building is having your website link on some other site where visitors can click on your link. This brings you visitors from somewhere else and boosts your ranking.


What You Don’t Want to Do


Be careful with link building exercises because if you do it incorrectly, Google will strike it against you and lower your rankings. These are definite No-nos.


  • Submitting dozens of press releases that link back to your site. This doesn’t mean you can’t send press releases, but you should be selective in what you are sending. This practice also will get you more media attention too.
  • Adding your business to random web directories; particularly those that aren’t vetted by human editors. These probably aren’t effective for marketing your company anyway.
  • Buying links or participating in old-school link exchanges or linking schemes. When websites were first launched, marketers told you to put your link on someone else’s site and add that person to yours. This link exchange isn’t as popular today, but some people still do it. You want to avoid this practice as much as possible.
  • Submitting guest posts to dozens of low-quality blogs. Although having your company name on a blog helps to get people to remember you, it counts against you for Google and searchability.


What Are the Link Strategies?


To be effective with link building, you want to follow the advice of search engine optimization experts. They list these strategies as the most helpful and easiest to do.


  1. Guest posting on high-quality niche sites — Although guest posting is becoming passe, you can use it to build your brand, go beyond your customer base, and build a reputation as an expert in your field. Adding a link in your bio is still okay and still counts as a link. The problem comes up when you aren’t choosy on your blog sites. Links from low-quality sites could lead to your site being demoted in ranking. Ask whether the bloggers are well-known and high-calibre people or if the site is relevant to your industry.
  2. Give testimonials on authoritative sites — While this strategy isn’t 100 percent effective, when it works, it works well. Pick those business partners that you have used and offer a testimonial. You get exposure and a link to your site. The other company gets a usable testimonial for its site. The trick is to put the testimonial on a site in your industry. If the business partner wants to use it on his or her site, the person will ask you.
  3. Get local links — Many small businesses don’t need to be searchable nationally. They only need to be found in their corner of the world. To get local links to your site, have people review your business on Yelp or Angie’s List. Customers can talk about you on Better Business Bureau or Craig’s List. This will help you to be found locally. When submitting to these sites, make sure you are consistent across the board with your name, address and phone number. Inconsistencies will lower your rankings.
  4. Use free public relations — You want to put your name and company on a free account with Help a Reporter Out (HARO). This site matches up popular media with quotable sources and establishes you as an expert in your field. When you register, you’ll receive three daily email digests that give you questions you can answer. When you find one where you can provide expertise, send a note responding to the specific questions. If the uses your quotes, you might have received a link from a high-quality and reputable site.
  5. Social sharing provides you some — Previously, we thought that social media were the solution to everyone’s problems with link building. Now, we know that isn’t the case, but you still get benefits when people share your posts. Google looks at the number of bloggers who contacted you by finding your post on social media.
  6. Content is king — You want to write comprehensive and evergreen content. When you create content that other bloggers want to reference, you become an expert in your field and you get your links posted on high-quality sites without you doing anything. Your goal is to issue posts that provide all angles of a topic and remain relevant year after year. Others will look to your site as a resource.


Follow these six and you are bound to improve your rankings and get the links you need.


Author Bio:

Cynthia Witson is a professional article writer and expert social media marketing strategist. She loves exercising, headsets, computer, internet, fruits, shopping online (  and traveling all around the world. Connect with her Google+.


Expired Domains


A lot of SEO’s have enjoyed success buying high PR expired domains and using them for backlinks. The primary reason for this is that you can buy an aged site with an established backlink profile and immediately have a presence on the web.


Even with all the algorithm updates that Google has made in the past year, if you proceed with caution, this technique can be used effectively. You cannot just purchase a variety of domains and then quickly 301 redirect them to your money site. However, if you take the time to reconstruct the domain with content that is relevant to its niche, and update the site on a regular basis, you should be able to obtain some valuable links from it. If you purchase a number of these expired domains for link building purposes, you really need to use care so that you don’t create a ‘footprint’ that Google can detect. You should host them on varying hosts, in varying locations around the world and using different name servers and make sure you hide your ownership details.


Finding Expired Domains

There are numerous sites that run auctions for expired domains. Domain Tools, Network Solutions, Snap Names, and Drop Day are some of the more popular auction sites. GoDaddy Auctions also has a huge number of expired domains that they auction off on a regular basis.


With these domain auction sites, you are normally able to specify details related to a domain you wish to purchase, such as the PR, age, number of backlinks, DMOZ listing, Google Directory, and more. However, the competition can be rather fierce for high PR domains that are indexed in Google have a good link profile, and that don’t have any negative publicity associated with them.


Investigating Domains You Are Considering Purchasing

Check the Validity of the Domain’s PR

You can enter the domain name into a site like and it will tell you if the PR of the site in question is valid, along with some other useful information on the site like its age, Alexa rank, link popularity, directory listings, registrar, and WHOIS information.


Check for 301 Redirects to Your Site

You can check to see if there are 301 redirects to your site using Link Research Tools or other tools. If you discover that there are 301 redirects pointing to the domain in question you should use caution. First, the PR and link juice of the site you are purchasing may be due to these redirects, which when removed, may make the PR of your domain drop considerably. In addition, spammy 301 redirects to your domain may destroy its value in the eyes of Google.


Check The Backlink Profile Of The Domain

You can use tools provided by Majestic SEO or other tools to examine the backlink profile of the domain you are considering purchasing. If the backlink profile consists mainly of spam, then perhaps you should steer clear of it. However, if the links are mainly from high quality relevant sites, the domain may be worth further consideration.


Check The History Of The Site

Go to and use their Wayback Machine to see what has been happening with this site over the years. See if the site was used for a different purpose in the past, if so, steer clear of it. The Wayback Machine will provide you with snapshots of the site at different points in time, so you can determine how it has progressed. In addition, look up the site in to determine how much traffic the site has obtained over the years, and other pertinent details about the site.


Determine If The Brand Has Negative Publicity

Do some investigating to determine if the domain has any negative publicity associated with its brand. Perform searches on the brand and see what pops up. If there are numerous derogatory comments associated with the brands that come up, you may want to steer clear of it.


Try To Determine If This Domain Was In A Link Network

Google has devalued many sites that were part of link networks. In fact, they have even de-indexed numerous large link networks in the past. Try to determine if the domain you are considering was part of a link network by examining other sites that have the same owner. If you think the domain was part of a link network, or link farm, it’s probably wise to steer clear of it.


How Are Expired Domains Used?

There are those who simply insert a 301 redirect from these domains to their primary site or even to secondary sites to provide them with more link juice. However, the value associated with this method will decline over time as the link juice from this domain slowly atrophies.


Quite often these sites can be resurrected and additional content added so that they can be used as a stand-alone asset and monetised with Adsense or other types of advertisements.


Although Google is not fond of the concept, many people still create private blog networks from these domains and use them for effective backlinks to money sites. If this is done with great care, to avoid creating a detectable ‘footprint’, this method is still effective.


In order to try to insulate their sites from the wrath of Google, many internet marketers and SEO’s use a tiered or layered system of link building. In this instance expired domains are used to link to the second or even third tier of sites so that link juice will eventually flow to the money site, indirectly. This will often provide some level of protection to the money site, should Google detect these links as link spam.


Positive Traits of Expired Domain

Here are some positive aspects of domains that are worth your consideration:

Authority Links

If your domain has some high quality links pointing to it from authority sites, that is a very positive sign. The more, the better. A domain with these types of links is more likely to retain its PR and link juice for an extended time period.


Existing Audience

If this domain still receives a decent amount of traffic and if it has regular contributors, that is a very good sign. You can build the site out further and retain this audience, which will further increase the value of the site and its usefulness for link building.


Page Rank

In general, domains with higher PageRank are more costly and provide more valuable links than those with low PR. Use a tool such as to verify that the PR of your domain is legitimate. In addition, check the backlink profile of this domain. It could be that the PR of the domain is primarily due to one high PR authority site that is linking to it. If this link goes away, it is likely that the PR of your domain will also tank. Be wary of domains that have a PR that is based on one or two links.


Aged Domains

Older domains are generally more valuable and provide better link juice than newer domains. The domain you purchase should be at least three years old. Older is better, in this instance.


Internal Pages with PR

If the domain has internal pages that also have PR that is 2 or more, that is a good sign. However, this can be a bit difficult to determine if the domain has already expired.


Expired Domain Red Flags


  • Fake PR – Use
  • Domain is not indexed by Google
  • PR is based on only one or two links from authority sites
  • Spammy comments and trackbacks on the posts of the site

Is It A Good Idea to Purchase Expired Domains for Link Building?

If you make judicious use of these domains, the links from them can be quite valuable. However, great care must be taken to avoid leaving a ‘footprint’ and thus avoid the wrath of Google.


In addition, there are some techniques that aren’t a great idea for the long-term, but they do provide short-term benefits, so they are still used.


Ultimately, the answer to this question depends upon what you are going to use this domain for, how much effort and time you are going to devote to building out this domain, and how much risk you are willing to incur.


Author Bio:

Cameron Francis is a director at eTraffic Web Marketing, a fastest growing SEO company in Australia. He is a passionate online marketer that helps build business marketing campaigns.  He likes to share his knowledge on link building strategies and SEO strategies.

Brian Dean - Backlinko

Tell us a little about yourself


I’m a former dietitian that got into SEO about 4 years ago after reading Tim Ferris’s Four Hour Workweek.

Since then I’ve built my own web properties and consulted for clients in almost every industry under the sun. I currently live with my girlfriend in Berlin, Germany.

What is your favorite industry to conduct link building in?


My favorite industry to link build in is one where there’s a large content gap.

A content gap refers to content that’s lacking in some way, such as:

  • Design
  • Thoroughness
  • Freshness
  • Comprehensiveness

Certain industries — like diet and nutrition — have a small content gap. There’s already reams of incredible content out there about organic vegetables, interval training, and The The Paleo diet.

Of course there’s always room for improvement. But it’s going to take a lot more work to beat the content that’s out there in that space.
On the other hand, an industry like social media has a massive content gap because there’s still so much out there that hasn’t been covered yet. Same with digital marketing, green energy, and most new and evolving industries industries in general.

Where do you see link building in the next 2-3 years?


I actually see link building going back to the future in the next 2-3 years.

Back in the early days of SEO it was all about creating a great site, building relationships with other site owners, and promoting your content as best you could.

Those three things are still the basic tenets of a successful link building campaign in 2013…and will remain so in the near future.

Sites that produce outstanding content — and know how to get the word out — will be head and shoulders above the competition in 2013 and beyond.

What is your favorite link building component currently?


My favorite strategy at the moment is definitely broken link building.

Broken link building is where you find broken links on another site — point them out to the site owner — and then ask them to use your link as a replacement.

Although the conversion rate isn’t spectacular, it’s much higher than randomly emailing people and begging for a link. And unlike most link building techniques, this is actually scalable.

Here are some fantastic resources for people interested in using this technique:

What is your best piece of advice regarding building links for someone trying to do it themselves?
Great question.

I’d recommend that they get really, REALLY good at email outreach. No matter how great your content is, email outreach is the make or break factor for a successful link building campaign.

In addition to learning how to publish great content, they also need to learn how to promote it for maximum SEO value. And there’s no better way to do that than to get that content directly in front of people that are likely to link to it.

And the best way to do that is to simply email other webmasters and give them a heads up about your content. And you can use techniques like broken link building to contribute value first and increase your conversion rate.

With the internet being so vast and wide how do you encourage people to organize their link building campaign?
That’s a common problem link builders face: it’s not easy to keep prospects organized or even to know who to contact in the first place!

Something that helps me is to look at each SEO campaign as a bunch of smaller campaigns put together. For example, when I email 60 sites that came up when I searched for “SEO” + inurl:resources (a search string to find resource pages), that’s a mini-campaign. That helps me stay organized and focused.

I also use two tools to make the process more organized and efficient:

ScrapeBox: This tool is amazing when you’re looking for a large batch of potential linking opportunities. For example, let’s say you wanted to guest post on a bunch of DIY blogs. You can use Scrapebox to use multiple search strings at once (for example, “DIY” + “write for us” and “home repair” + “write for us”). Once it’s done, you can also delete duplicate results and check PageRank. This is head and shoulders above manually scouring Google for link prospects.

BuzzStream: This tool is great for organizing and tracking relationships you’ve built with other site owners.

Why do you think the link building industry is strange? (meaning so many companies, so many different approaches)


I think it’s because there’s so little objective information out there for people to go by.

There’s no place to check to see what’s working, what’s not working, and what can get you into trouble. Sure, there are some resources like Moz that do their best to provide real data to the table, but it’s not like physics where there are controlled experiments.

That means that just about anyone can start their own link building or SEO agency based on what they think will work.

How can someone protect themselves from being scammed?


I’m usually the 2nd or 3rd agency my client has worked with. Unfortunately, I’d say that more than half of all SEO agencies do shoddy work.

With that said, it’s actually somewhat easy to stay out of trouble: learn a little bit about SEO and link building.

I understand that most business owners are busy running their business, but it’s one of the most important knowledge bases a business owner can have. And you don’t need to be an SEO ninja either. Even a basic understanding of SEO can help you separate the wheat from the chaff.

Once you know the fundamentals, ask a potential provider what links they’ll build. Ask for link reports from other clients if possible.

Then give them a trial month. Ask for a full link report so you can see what was done. If the links look good, keep them on board. If they’re different than what was promised (for example, if they promised email outreach links and you got article directory links), try another provider.

Which software programs do you use? (if none, why?)


Those are the only software programs that I use to directly build links. I do a bit of competitive analysis using services like Open Site Explorer, but that’s about it.

The reason I don’t use much software is because they generally don’t build the types of backlinks that work now (and will always work). The only reason I use software is to streamline getting contextual links from authority sites in my niche. No software can do that 🙂